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Chonkpur Cheetahs: Amazon’s strategic play to target the migrant populace
With the comeback of Chonkpur Cheetahs this IPL season, Amazon extends its ‘Apni Dukaan’ theme and narrates a new story, namely, ‘Ajnabi Shahar Mein Apni Dukaan’. While moving into a new city is...
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The battle of Me & Mi – Realme v/s Xiaomi
Oppo’s Realme 1 or Xiaomi – Social Samosa takes a look at the marketing initiatives that set apart Me & Mi The launch of Oppo’s online only smartphone range, Realme, has been the talk of the town....
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3 objective driven social media campaigns by television channels
Social Samosa takes a look at how television channels have been using social media, reaching out to newer audiences, create buzz around their content and more. Take a look at these television channels...
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Expert Review: Meet Gossip Aunty – Scotch Brite’s attempted twist on cause...
Cause marketing has been adapted by an array of brands until recently to connect rightly with their consumers and the Scotch-Brite digital campaign is the next to join the bandwagon. We spoke to a...
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How TOI’s #FlirtWithYourCity conquered social media..
Times of India’s Flirt With Your City attempted to take over social media with beats, raps, and celebrity factor! ‘Mumbai Mera Bhai Kasa Kai Bara Hai’ is something you will find yourself crooning ‘on...
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Can Virat drive Uber towards success with #BadhteChalein?
Uber Badhte Chalein gets mixed reaction for roping in Virat Kohli. Social Samosa attempts to understand how Kohli as a brand ambassador affects the brand. ‘Each trip represents more than just a...
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#BrandKohli is the new ad world favourite! Here’s proof…
With 19 brands in his kitty, Brand Kohli is definitely a thing! From the famous Manyavar commercials to the latest Uber & Too Yumm associations – let’s take a look. What if we ask you to recall...
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Campaign Face Off: TOI’s #FlirtWithYourCity vs Brand Factory’s #MadeForMumbai
Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai. From signature tunes to creating memorable...
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Shoppers Stop attempts to revolutionize work culture with ‘Denim To Work’
Social Samosa takes a look at the latest Shoppers Stop campaign -taking a walk through the insight, creative idea and fine details of the initiative Retail major Shoppers Stop recently rolled out a...
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Social Media Campaigns Round Up: A busy week with FIFA, Music Day & Yoga Day!
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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#MakePotatoGreat: Tanmay Bhat, the poster boy of influencer marketing…
Taco Bell’s Make Potato Great campaign is based on rich content created by a dense network of A lister influencers. Social Samosa gets in conversation with Taco Bell and Ogilvy to take a look at the...
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Social Media Campaigns Round Up: A busy week in the world of advertising!
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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Social Media Campaigns Round Up: Hyundai, Vodafone, Amway and others
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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Wagh Bakri bets big on Rishton Ka Fever!
Tea major Wagh Bakri has always believed in creating conversations around building relationships and the importance of conversations that make them meaningful each passing day. The brand’s recent...
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Campaign Face Off: TOI’s #FlirtWithYourCity vs Brand Factory’s #MadeForMumbai
Social Samosa takes a look at which brand campaign performed better between TOI’s Flirt With Your City (Mumbai edition) and Brand Factory’s Made For Mumbai. From signature tunes to creating memorable...
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Experts Review: Airbnb and Saifeena – Do celebrity influencers sail through?
Airbnb roped in Bollywood power couple Saif Ali Khan-Kareena Kapoor Khan and ace choreographemr Farah Khan to endorse some of its’ exotic properties overseas as perfect vacay options. Does it make...
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Social Media Campaigns Round Up: An eventful week with IKEA, Tanishq, World...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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Report: Instagram leads as a global platform for Influencer Marketing
Influencer marketing is a powerful tactic that targets consumers where they already spend much of their time: social media. Globally speaking, Instagram is the primary platform for many...
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Campaign Face off: Amazon Prime Day vs Flipkart Big Shopping Days
With Flipkart and Amazon going head on for their respective sales ecommerce marketing took an interesting turn Along with the monsoon rains, it’s showering shopping deals as the two e-commerce giants...
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Social Media Campaigns Round Up: World Emoji Day, FIFA Finals campaigns & more
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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