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[Campaign Review] MS Dhoni: The Untold Story hitting sixes over social media
The campaign review goes behind the movie marketing strategy of MS Dhoni:
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The e-commerce boom on social media – #ThingsDontJudge
As a part of our #TheSocialBoom series, the article takes a look at eBay India’s festive campaign, titled, #ThingsDontJudge.
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The e-commerce boom on social media – #ItneKumMein
Comprehending the current digital scenario, the onset of Diwali won’t be ticked off by the crackling of fireworks but the delivery boy knocking on the door.
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Bharti AXA Life urges users to #DaroNahiKaro
Concern for our dear ones is overlapped by the emotion of fear, the fear of their well-being, safety and comfort.
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[Campaign Review] Ola Cabs sends out a strong message with #GiveWayGiveLife
Building a strong script coated with some Indian drama and loads of sarcasm directed towards the society and solid undertones of people’s inclination towards celebration over everything, Ola cabs...
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Deepika Padukone spreads a message with #DobaraPoocho
#DobaraPoocho was coined to mark the launch of Deepika Padukone’s The Live Love Laugh foundation, established to fight depression.
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Campaign Face Off: Amazon Prime’s Breathe V/s ALTBalaji’s Haq Se
The articles studies Amazon Prime Breathe V/s ALTBalaji Haq Se’s marketing strategies to understand how both the OTT platforms use digital as a platform differently. With 950 million phones and 300...
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Duroflex’s 7 Hour Marathon – Experts comment on the influencer outreach...
Duroflex launched their new campaign 7 Hour Marathon which talks about the importance of at a stretch sleep, while using influencers to drive home the point. We are all caught up in a world, where...
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Akshay Kumar leaves no stone unturned in Pad Man’s movie marketing
Social Samosa takes a detailed look at Pad Man’s movie marketing strategy and how social media has helped the film to create noise. Akshay Kumar is back with yet another social drama- PadMan which hit...
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Pyaar ek Dhoka Hai – Perhaps the biggest Valentine’s Day campaign of 2018
The first image of ‘Shouting Pyaar ek Dhoka Hai On Valentine’s Day’ event on Facebook, hosted by All India Bakchod, seemed to be that of a joke. A funny page probably created by one of the AIB...
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Celebrating Valentine’s Day with #LearnToLove stories from Kalyan Jewellers
The art of getting occasion marketing right lies in finding the right combination of a clutter breaking topic and brand essence to create communication that stands out. An example of which would be...
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Live What You Love – Facebook’s tenacious marketing attempt
Facebook recently launched its new campaign in India – Live What You Love, across television, digital, and OOH platforms. Whoever said imitation is the highest form of flattery, must certainly not...
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The master of build up – Durex does it again!
Durex India launched India Hates Condom as a teaser to the launch of their latest product, Durex Air. Ever wondered why is India the second most populated country in the world? With Condoms being...
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#CampaignFaceOff – Reebok India’s #BruisesCanBeGood v/s Puma’s #DoYou
Social Samosa does a campaign face-off between Reebok India’s #BruisesCanBeGood v/s Puma’s #DoYou – to find out which brand drove the message of International Women’s Day effectively. This...
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Lights, Camera and… Impact!
Rohit Kumar shares his two cents on Vick’s Touch Of Care campaign that embraced maternity in a new light and what can brands learn from it. The Overview Start by watching the Touch of Care campaign...
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The Photography Escapade 3 – A one of a kind photography based reality web show
Photography is an art that demands a keen eye, a little passion, and a lot of conviction to make it through. In their bid to aide striving photographers, while creating phenomenal content Tata Kanan...
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#InItTogether: What’s in it for LinkedIn?
As the professional networking platform rolls out an extensive version of LinkedIn In It Together in India, Social Samosa takes a look at the functionality of the campaign and how it helps LinkedIn in...
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Swiggy’s integrated IPL approach: A hit or miss?
Social Samosa takes a look at Swiggy’s IPL campaign, analysing how the brand leveraged a multi-media mix to make the best out of their investment. Read all about the campaign and expert opinions here....
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#Report 26 of the most popular topics for Content Marketing in Healthcare
Healthcare brands on social media often face hardships in churning out relevant contextual content; and if you’re tasked with delivering a bulletproof healthcare content marketing plan for a brand,...
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BFSI brands ditch the dry and boring image on social media platforms!
Gone are the days when financial services were either for the elite, sold door to door or were confined to the basic deposit-withdraw once-a-month cycle. BFSI brands on social media have the world at...
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