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Hershey’s India combines celebrity influence with original content for Meethe...
As part of a 10 episode series, ‘Meethe Bahane with Ranveer Brar’ Hersheys India aims to add a delightful twist to home cooked food for children. Many a times we get bored of consuming a simple plate...
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Social Media Campaigns Round Up: Cadbury’s new proposition, Hershey’s twist...
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week. Social Samosa’s weekly...
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Campaign Face Off: Hershey’s India ft Ranveer Brar v/s Nutralite ft Sanjeev...
Social Samosa takes a look at which campaign performed better between Hershey’s Meethe Bahane with Ranveer Brar or Nutralite’s collaboration with Sanjeev Kapoor adding twist to home cooked food....
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Flipkart bags three Gold SAMMIEs at Best Social Media Brands
Flipkart emerged as one of the Best Social Media Brands at SAMMIE 2018. It bagged three golds in categories like Best Use of Technology to create a seamless Brand Experience on Social Media, Best Use...
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Why Samsung India’s #VoiceForever works for experts
Samsung India weaves yet another tale with not-so-mainstream topic as a part of Voice Forever . Samsung India, this time around has chosen to speak on one of the few diseases that have no cure and...
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Expert Opinion: The Indian OTT saga gets interesting!
With the data revolution brought about by Jio, increasing penetration of smartphones and rise of regional content consumption, the climate in the Indian OTT sector has changed dramatically. Experts...
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Campaign Face off: Flipkart’s Big Billion Days v/s Amazon’s The Great Indian...
With both Amazon and Flipkart going headstrong with their respective festive season sales, experts share who’s strategy has been impressive. The festive season is here or to say ‘shopping da season’...
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Interview: Digital focuses on smaller Britannia brands that don’t have a...
Ali Harris Shere, VP-Marketing, Britannia Industries shares some behind the scenes on Britannia’s revamped avatar, celebration of 100 years with an elaborate campaign. Britannia Industries...
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Our marketing budget for BBD is no where near what is being quoted: Kunal...
Flipkart’s Kunal Dubey shares interesting insights on Big Billion Days Marketing Strategy taking through the nitty gritties of the campaign “I have been reading a lot of articles these days about us...
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Campaign Face Off: CenturyPly’s #CPHeroeson vs GreenPly’s #PujoForAll
The article puts spotlight on GreenPly and CenturyPly’s recently released Durga Pujo campaigns narrating different stories, with a completely different social media approach. With Navratri and Durga...
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Nourish Your Dreams: Kellogg’s campaign featuring Sania Mirza has an...
How pretty would the world be without the shackles of stereotypes and the pressure of expectations! In their recent campaign, featuring Sania Mirza, Kellogg’s India features the expectant mother...
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Ching’s ‘Captain Ching Rises’ bizarreness has worked for it loudly: Experts
Experts share their take on the recently released ‘Captain Ching Rises’ ad film by Ching’s Secret and discuss why despite being bizarre it works with the consumers. In 2016, when Ranveer Singh debuted...
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How Johnnie Walker extended its The Journey series to India
Johnnie Walker for the first time in its history added an Indian narrative to it’s The Journey storyline. Titled Mission Mars, the brand film is a retelling of India’s greatest space expedition...
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Arrow impresses experts with ‘Best is yet to Come’ campaign
Marking its 25-year long journey in India, Arrow launched a digital film titled The Best Is Yet To Come. Best is yet to come is conceptualized and executed by Arrow’s AOR, integrated agency What’s...
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Big Bazaar’s Diwali Aa Rahi Hai stands lit, feel experts
Big Bazaar Diwali campaign has been rolled out, a film directed by Anurag Kashyap which portrays Diwali revelry in a train while away from home. We asked experts if the campaign managed to find a...
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BookMyShow’s Sunday Movie Day: Standing for a cause still works?
BookMyShow Children’s Day campaign titled ‘Sunday Movie Day’ narrates a thought-provoking story that urges parents to love their children irrespective of who they love. The BookMyShow Children’s Day...
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65% of digital media to be programmatic in 2019: Zenith Report
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith Programmatic Forecast, published today. Advertisers will spend US$84bn...
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Why Titan Octane’s take on masculinity works…
The latest campaign by Titan Octane- ‘Be A Sport’ presents a modern take on masculinity and experts are all praises for the thought. Men today are no more liable to the roles and definition of...
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Data: On-demand video platforms cross 100mn+ users in India
Mobile Marketing Association along with GroupM, world’s leading media investment group, today released its ‘Mobile Ecosystem and ad-Sizing Report’ 2018. The report includes an in-depth analysis of...
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How Johnnie Walker extended its The Journey series to India
Johnnie Walker for the first time in its history added an Indian narrative to it’s The Journey storyline. Titled Mission Mars, the brand film is a retelling of India’s greatest space expedition...
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