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Horlicks India’s Passion Paathshaala rakes in mixed reactions on social...
Experts share a mixed reaction on – Horlicks Passion Paathshala which rides high on the social experiment format, narrating real-life stories. Horlicks Passion Paathshaala aims to help children to...
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Social Media Campaign Round Up: Ft Vistara, Elkjop, Horlicks and more
Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week. Social Samosa’s weekly digital...
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Alibaba’s #Double11 takes digital integration to next level
This November China’s capital Shanghai was witness to Alibaba’s Global Shopping festival featuring a 24-hour online shopping promotion across Alibaba’s major platforms. Marking it’s 10th year...
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Makers of Zero launch India’s first Snapchat Lens for a Movie
Red Chillies Entertainment has partnered with Snapchat to launch the first ever Augmented Reality (AR) Lens for a film in India to promote the upcoming launch of Zero on December 21, directed by...
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Why Bauua Singh’s marketing strategy is anything but Zero…
Time and again Shah Rukh Khan has been touted a better marketer than an actor. If reports are to believed, SRK started the marketing campaign for Ra.One 200 days prior to the release! With Zero’s...
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JetPrivilege’s ‘Your passion can take you places’ evokes mixed reactions
The world over is filled with passion, ambition, and dedication towards one’s work and goals. Integrating this thought process in it’s latest campaign, JetPrivilege showed the world how ‘Your passion...
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#ThrowbackThursday: Revisiting Nestle India Maggi’s journey
First to feature in our #ThrowbackThursday series is your, mine, and everyone’s favourite – the 2 minute Maggi noodles. While the brand fights back the allegations and claims against it, we take a...
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Report: Virat Kohli’s brand value rises by 18% to US$170.9
Duff & Phelps announced the fourth edition of its Celebrity Brand Valuation Report 2018, titled, The Bold, the Beautiful and the Brilliant. The report provides a ranking of India’s most powerful...
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Clinique India’s We Hear You ft Instagram influencers rakes mixed reviews
Clinique India’s ‘We Hear You’ seeks to celebrate independent and beautiful women; experts share their take on whether the campaign rings the right note. For TV presenter and Youtuber Leeza Mangaldas,...
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URI makers’ fitting anti-piracy reply: Movie marketing done right?
The makers of Uri: The Surgical Strike have taken upon themselves to combat piracy by creating a hard-hitting video in a bid to get the moment marketed right. “Picture Dekhiye, garv se, theatre Me...
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#BrandSaga: Raymond: The brand that redefined masculinity
The brand that went beyond the Angry Young Man fad to introduce Indians to The Complete Man. The Raymond Marketing Journey…. Older than our 2-minute Maggi noodles and the one who has seen our...
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PM Narendra Modi the biopic creates WhatsApp Mania
Sandip Singh’s biopic on the Prime Minister titled PM Narendra Modi has definitely caught the imagination of the country. Directed by Omung Kumar with Vivek Oberoi in and as Narendra Modi has kept...
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When Big Bazaar went the Emi-Way….
Big Bazaar collaborated with rapper Emiway Bantai for the announcement of Sabse Saste 5 Din to cater the young audience. Did it rap the right way? Experts share… Whenever you see the opportunity to...
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#BrandSaga: Surf Excel: The brand that celebrated stains
Today we walk down the memory lane, unraveling the saga of a brand that convinced us to believe that ‘Agar daag lagne se kuch accha hota hai toh #DaagAcheHain’. None other than Surf Excel – the brand...
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When Ponds took the social experiment route…
Taking a break from the usual product-centric advertising, Ponds India in it’s latest communication adopted the social experiment route for the Ponds Jhappi Van campaign. Experts share their verdict...
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#BrandSaga: Bajaj Auto- An unstoppable Journey
This week we walk down teh emmomry lane with the brand who personified all it’s products to etch an impressive mark in the conusmers’ heart. Here we traverse through Bajaj Auto’s advertising journey...
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Making of Ariel #ShareTheLoad- The movement that sparked conversations on...
In the article, we trot through the Making of Ariel’s #ShareTheLoad – the movement which has made men think equally and put the spotlight on the much-raved issue of Gender Inequality. Is Laundry Only...
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Interview: I always add my personal life update to everything I create and...
Bhumika Thakkar’s newlove-makeup, is a result of her passion for makeup. Irrespective of not able to blog daily, Bhumika is active on social channels giving her global audience’s demand. She considers...
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PM Narendra Modi the biopic creates WhatsApp Mania
Sandip Singh’s biopic on the Prime Minister titled PM Narendra Modi has definitely caught the imagination of the country. Directed by Omung Kumar with Vivek Oberoi in and as Narendra Modi has kept...
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Swiggy delivers social media lessons, flavoured with tasty trends and crunchy...
With stiff competition from competing food-tech apps, the Swiggy Social Media Strategy has been raking eyeballs to create brand re-call. Swiggy is an online food delivery portals, started by three...
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