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Does Patanjali Paridhan’s digital campaign convey click?
Patanjali Paridhan celebrated Indianness in a vibrant way with its maiden campaign, Tann Maan Dhan Indiapan and our experts share if the campaign hit the right note. It came and disrupted the FMCG...
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Campaign Face Off: Zomato’s #NewLanguageOfLove v/s PaisaBazaar’s...
Two different brands, one story, sign language, love, and advice – the commonalities we found in recently launched campaigns by Zomato and Paisabazaar. Experts give their take on who struck the right...
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Data: 89% marketers say Instagram is important to their influencer marketing...
The Influencer Marketing Statistics 2019 data from Mediakix take a look at how influencer marketing is slated to shape up in the year. According to a recent survey by Mediakix, nearly two-thirds of...
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Report: Audio OTT platforms’ digital revenue increased to US$ 102.1 million...
A report on the growing Audio OTT industry values the Indian OTT market at USD 280 million, with revenues from the audio OTT industry contributing to 67% of the total recorded music revenue in India....
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#ExpertOpinion: Do theaters feel the heat of the OTT wave?
With OTT exclusive content, are theaters in for a rough ride? Experts delve deeper… A recent Boston Consulting Group report revealed that the OTT segment in India which is currently pegged at 0.5...
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#MujheSabNahiPata: All Out attempts to make Tough Moms legacy work yet again
After garnering eyaballs for their ‘Tough Moms’ campaign last year, All Out has set out to celebrate the tough mom who doesn’t know everything with #MujheSabnahiPata. You are a mother, you must know...
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Campaign Face-off: Franklin Templeton’s #InvestForProgress v/s Bajaj...
In this women’s day campaign face-off, experts pen down their thoughts on whose creative thought process among Franklin Templeton and Bajaj Allianz Life Insurance, stands out. Women’s Day Every day!...
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Interbrand unveils 2019 Best Indian Brands
Interbrand, has named Tata, Reliance, and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw Retail make its presence felt in the league...
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#BrandSaga: Nokia- A resounding success story of ‘Connecting People’
More than a technology brand, Nokia India’s advertising journey has been about ‘Connecting People’. The only one time people probably adored snakes was when it appeared as one of our favourite games...
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#RangDeBluedSe: Blued attempts to gain footing in India…
With Section 377 being decriminalized, Blued attempt to create a strong footing in India through their Holi campaign. The whole of India rejoiced when in September 2018 the apex court decriminalised...
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Brands need to take notice of these non-cricket sports stars
The biggest sports leagues will be taking 2019 by storm and advertisers need to roll their sleeves to identify raw and untapped talent to narrate the story of these Indian unsung sports stars adding...
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Does Women’s Horlicks ‘Stories of Strength’ stand as a differentiator out of...
With an aim to celebrate the physical strength of women, Women’s Horlicks weaved ‘Stories of Strength’. Experts review if the stories make a mark. For decades, only men have trained and mentored...
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#ExpertOpinion: Do theaters feel the heat of the OTT wave?
With OTT exclusive content, are theaters in for a rough ride? Experts delve deeper… A recent Boston Consulting Group report revealed that the OTT segment in India which is currently pegged at 0.5...
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MS Dhoni stumping the ad world
Mahendra Singh Dhoni has been hitting boundaries with the highest sixes, by being a catch for the country’s top brands with a brand value knocking (almost) everyone out of the park. Take a look at...
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Campaign Face Off: Mobile Premier League’s ‘Hero Banna Hai?’vs Dream11’s ‘Ye...
Two fantasy platforms, Mobile Premier League and Dream11 have rolled out campaigns featuring Virat Kohli and MS Dhoni respectively to leverage the cricket fervor. Experts examine who bats the right...
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Report: 50% millennials share social media content weekly: Adobe Brand...
As smartphones become the gateway to content and engaging customer experiences, Adobe today announced the findings of its 2019 Brand Content Survey. The survey underscores the need for businesses in...
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Experts vote for Comedy Central’s #ChooserNotLoser
Experts analyze if the fun and satire filled Comedy Central’s #ChooserNotLoser will actually make a difference or will happen to be just another election campaign. Contrary to most election campaigns...
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Cipla’s Campaign urges people to use inhalers and live #BerokZindagi
India is a country of over 38 million asthmatics with only 10% who use inhalers! There is a lack of education on the subject. People haven’t had proper conversations on the benefits and “normalcy” on...
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Samsonite’s #EkDinKiChutti gets a thumbs up from experts
This election season, Samsonite’s #EkDinKiChutti encourages people to take a day off and travel home to vote. “We travel back home for love. The love of friends & family, the love of home cooked...
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Report: Dhoni is mentioned 5X more than Kohli: Young India Feels 2019 Report
Young India Feels 2019, is a report where over 90,000 lines of Haiku have been studied by an AI engine and broken down to analyze what young India thinks about some of the things most important to...
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