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Expert Speak: Cherry Blossom attempts to shine again
For its comeback, the century-old shoe-polish brand Cherry Blossom has knocked the digital doors this time launching the Polish To Shine campaign. Experts decode its stance… The Brand Father of Indian...
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Experts decipher the effectiveness of Prega News’ #GoodNewsIsGenderFree
Prega News on this Mother’s Day took it upon itself to instill the thought #GoodNewsIsGenderFree. While Experts analyze the probability of Prega News Mother’s Day campaign bringing about a real...
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Report: Frequency of exposure of Snap Ads affects lift in ad breakthrough
Snapchat carried out a research into how the frequency of exposure of Snap Ads drive marketing success. Here are the key takeaways giving you insight into Snap Ads data. Snapchat’s Reach and Frequency...
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Opinion: Of Glorious Campaigns and Tight Budgets…
Mitchelle Carvalho, CEO of CogMat, shares her take and a few learnings on executing a substantial campaign with a relatively low budget. Read on to understand how to rise above the dichotomy of Good...
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Experts give full marks to P&G Shiksha’s 75-year-old student, Bittu
The recent P&G Shiksha Campaign introduces us to Bittu whose desire to educate himself hasn’t faded even if he’s waited for 75 long years. The first quarter of 2019 is witness to the ad world...
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Expert Opinion: Of Virushkas & #DeepVeers! Are Couple Brand Ambassadors worth...
Having an influential brand endorser can positively impact your audience’s choice, but can two successful & influential brand endorsers double the impact? Social Samosa investigates the impact of...
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Tata Pravesh’s attempt to ignite a moment with #ChoiceOfTheNation…
The Tata Pravesh post-election campaign, Pehla Din, aimed to celebrate the will of the nation. Our experts drop in their verdict on what the message holds. India was witness to the longest running...
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Experts share what clicks in KFC India’s addHope campaign
KFC India addHope’s fight against hunger claims to have achieved a lot and marked its third anniversary by launching a campaign titled ‘Ab Meri Baari’. Experts share if it communicates the objective...
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#AbTeriBaari: Does ditching the sensual approach work for AXE?
AXE Deodorant’s Ab Teri Baari redefines society’s traditional rules of masculinity and is created in collaboration with Arré and Mindshare. When recently Ponds ditched the beauty narrative to address...
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#IsseToughKuchNahi: Does Star Sports PKL campaign set the tone for the next...
Vivo Pro Kabaddi League is back with the seventh season and Star Sports is all pumped up to set the field for a powerpack ‘panga’ through the launch campaign. We ask experts if the Star Sports PKL...
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#CWC2019: Syska Group augments brand communication with #EkHiDhun
Leveraging on the craze around ICC World Cup and cricket, Syska World Cup Campaign is a theme song to promote their audio products Composed by Teenu Arora & Schbang, Syska World Cup Campaign,...
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#CWC2019 In-depth: Greenply World Cup 2019 campaign aims to make the brand...
Greenply World Cup 2019 campaign celebrated the game of cricket asking consumers to share their #MyMatchSpot. I was not told to get up from my seat because some of my colleagues thought that it was a...
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Review: Does CenturyPly’s humourous bet on ‘Suraksha Ki Guarantee’ click?
Taking a break from some serious content-led advertising, CenturyPly this time added some laugh and drama in its campaign to promote Century Doors coming with ‘Suraksha ki Guarantee‘. Raju Gentleman,...
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Review: Reliance General Insurance #CoveredHai works?
Taking on the cricket craze, Reliance General Insurance tied it back to childhood nostalgia with their Digital Marketing Campaign, #CoveredHai. At the brainstorming stage, Reliance General Insurance...
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Feature: Ford Figo’s tryst with nostalgia-driven poetry works?
Ford India’s campaign ‘Galiyaan’ under its #DiscoverMore content series appears to be an audiovisual treat narrating heartwarming stories one turn a time. ‘Ye Galiyaan mere Ghar Tak Aati Hain’ – ye...
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Review: Does Horlicks Protein Plus’ #RiseUp pass as an engaging Challenge?
The nutrition drink brand urged consumers to take #RiseUpChallenge and know the reason behind being tired; Horlicks roped in influencers like Sumeet Vyas and Aparshakti Khurana. At any given time, 1...
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Does Mission Mangal achieve the ‘extraordinary’ with its movie marketing...
Based on the philosophy of ‘achieving extraordinary things by ordinary individuals’, Mission Mangal is helmed by Fox Star Studios, Hope Productions and Cape of Good Films. Does the powerful topic...
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#CWC2019: Syska Group augments brand communication with #EkHiDhun
Leveraging on the craze around ICC World Cup and cricket, Syska World Cup Campaign is a theme song to promote their audio products Composed by Teenu Arora & Schbang, Syska World Cup Campaign,...
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Feature: AirAsia with Diljit Dosanjh aims to fly massy
Leveraging on Dosanjh’s popularity in India, AirAsia India roped in the singer to roll out a music video cum campaign ‘Har Dil Bole Udippa’. Social Samosa goes behind the scenes of the AirAsia...
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Does Saaho Movie Marketing resonate with the audience
While the fans watch their ‘darling’ star come alive with #Saaho, movie marketers get on the bandwagon of the tidal wave of social media and trends. Does it hit a winning sixer via its movie marketing...
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