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The Advertising Club unveils campaign for the upcoming ABBY Awards
The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards. The campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to...
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Metro Brands Ltd appoints Roch D’Souza as Senior Vice President of Marketing
Metro Brands Limited today announced the appointment of Roch D’Souza as Senior Vice President of Marketing. In his new role, he will report to Alisha Rafique Malik, President at Metro Brands Ltd, and...
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Reddit introduces Reddit Pro with tools designed for business growth
On a daily basis, genuine individuals visit Reddit to feed their interests, find solutions to issues, and make choices. The interest-based communities on Reddit, hidden behind billions of posts and...
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Infidigit elevates Kiran Washindkar as Co-Founder & Sr. VP of Growth
Infidigit, an SEO marketing company in India, has appointed Kiran Washindkar as Co-Founder and Sr. Vice President of Growth. In his new role, Washindkar will continue to play a pivotal role in...
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Pop-up OOH & occult cinema hall set-up: Inside Shaitaan’s marketing strategy
The Ajay Devgn, R. Madhavan, and Jyothika starrer Shaitaan has hit theatres across India. This psychological horror film has tried to send shivers down spines with its chilling marketing campaign. The...
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The LEGO® Brand Days campaign aims at making playing an essential component...
The LEGO® Group has brought back its LEGO® Brand Days campaign to make play an essential component of everyday life. This campaign aims to showcase a variety of new product releases in 2024, including...
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Indian brands capture key highlights from the Oscars 2024 with relatable...
The Oscars, the grand celebration of cinema, captivate audiences worldwide annually with brands now capitalising on 'moment marketing' during the awards, rapidly creating and sharing real-time...
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Pinterest officially introduces its 'body type' range tool in the US
Pinterest has made an announcement that users in the United States can now officially use its tool for filtering searches by various body shapes. The feature was first tested by the platform last...
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Ritu Kant Ojha appointed as Chief Marketing Officer at DogTrove
Ritu Kant Ojha has been appointed as the Chief Marketing Officer at DogTrove. Ojha, who brings over 18 years of experience in marketing, strategic communications, editorial, and content across...
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realme ropes in Shahid Kapoor as its product ambassador
realme has roped in Shahid Kapoor as a product ambassador for its upcoming NARZO 70 Pro 5G. The partnership aims to strengthen the brand's efforts to inspire the millennial & GenZ generations....
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Gigesh Gangadharan joins L&T Finance as Head of Digital Marketing
Gigesh Gangadharan, a seasoned digital marketing leader, has embarked on a new chapter in his career by assuming the role of Head of Digital Marketing at L&T Finance. His expertise and strategic...
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MakeMyTrip's Raj Rishi Singh on creating brand recall through a 360-degree...
Back in the early 2010s, MakeMyTrip (MMT) was launched as a flight booking platform that focused on offering airfares and flights exclusively. This business model was visible throughout its marketing...
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Mixed Route Juice bags the 360-degree advertising mandate for Project Vikalp
Mixed Route Juice has bagged the complete 360 advertising (ATL & BTL), marketing and digital mandate in a multi-agency pitch for Project Vikalp, working in the space of Women’s Sexual rights by...
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Ashish Sehgal to lead Zee's broadcast revenue vertical as Rahul Johri quits
Zee Entertainment Enterprises Ltd. (ZEE) announced the strategic changes in the revenue vertical of the broadcast business, implemented by its MD & CEO, Punit Goenka. With immediate effect, Ashish...
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Experts Speak: The evolution of women’s portrayal in Indian Ads
Advertisement, whether through word-of-mouth, television, OOH, or otherwise, serves a primary purpose—to create awareness. Since the inception of advertising, gender stereotypes have taken centre...
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Joy Personal Care onboards Shah Rukh Khan as its brand ambassador
Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, announces its collaboration with Shah Rukh Khan as the brand ambassador for the face wash category of Joy...
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Maruti Suzuki dominated the print ad space in 2023: TAM AdEx report
TAM Media Research has unveiled its insightful report titled 'A Glimpse into Advertising Trends for 2023,' offering a comprehensive overview of print advertising, exploring innovations, and dissecting...
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How to nurture the next generation of women in advertising
Step into the future of advertising, where empowering women takes center stage! Picture this: a dynamic blend of creativity and cutting-edge technology is shaping the industry's landscape. Gone are...
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First Sight bags the digital mandate for Sangeetha Mobile
First Sight has secured the digital mandate for Sangeetha Mobile. This partnership will fortify the brand's presence and engage with consumers in the digital landscape. With this mandate in place,...
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Verve Media wins social media mandate for Hastha Global Ventures
Verve Media, an integrated digital marketing agency, has secured the social media mandate for Hastha Global Ventures, a one-stop solution provider for Non-Resident Indians. As per the mandate, the...
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