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Are leadership roles in A&M truly evolving? Women reflect
An industry where ideas are created, curated, and turned into ad campaigns is said to be the mirror reflecting our society and its diversity. Yet, the advertising and marketing industry struggles with...
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Tarun Jha moves on from Havas Worldwide India
Tarun Jha, who had joined Havas Worldwide as the Chief Executive Officer, has decided to move on to pursue other interests. Over the past year, Jha was instrumental in building the creative agency,...
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PR Professionals bags the digital mandate for HUDCO
PR Professionals, flagship of the PRP Group has recently bagged the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO). The scope of the mandate encompasses the...
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Vishal Gaba moves on from Bira 91
Vishal Gaba has announced that he is moving out from Bira 91. Gaba joined the brand in 2021 as the Associate Director of Marketing. He announced his movement in a LinkedIn post. At the company, Gaba...
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Elon Musk plans to open-source xAI's Grok chatbot
Elon Musk announced on Monday that his artificial intelligence business, xAI, would open-source its ChatGPT rival, "Grok," this week, according to Reuters. Musk has issued numerous warnings against...
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Government's new code prohibits unethical drug marketing by pharmaceutical...
The government has introduced a new legal code to prevent unethical drug marketing and prohibit medical representatives from offering incentives to access healthcare professionals. The Department of...
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Apple is testing an AI-powered ad product to optimize App Store ad campaigns
In a bid to enhance its advertising offerings, Apple is reportedly venturing into the realm of AI-powered ad placement within its App Store, drawing inspiration from strategies employed by Google and...
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Dentsu Creative India bags the integrated creative mandate for GEF India
Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s...
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Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand...
Following the viral tweet drawing parallels between 'Bebo' and 'Goibibo', the brand capitalized on the moment to introduce Kareena Kapoor Khan as its new ambassador. With an extensive social media...
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Decathlon reveals new brand identity and logo
Decathlon, a global multi-specialist sports brand, is revealing its new purpose, to “Move People Through the Wonders of Sport,” and the strategy behind this bold new ambition to bring innovative and...
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Chinmay Chandratre joins FCB/SIX India as Sr. Vice President - Media
Chinmay Chandratre has joined FCB/SIX India as Sr. Vice President – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR and Bengaluru. Prior to this...
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Reliance to acquire Paramount's stake in Viacom18 for $517 mn
In a significant development, Reliance, the entertainment firm, has announced its acquisition of Paramount's 13% stake in Viacom18, a player in the Indian media venture. The deal, valued at $517...
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Digital campaigns witness 72% voter engagement during elections: iCubesWire...
A survey by iCubesWire, an ad technology platform, reveals the impact of digital media on voter engagement and decision-making in the lead-up to the General Elections. With 72% of voters engaging with...
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Aditi Shrivastava on growing Pocket Aces from strength to strength
The last decade has witnessed some prominent changes taking place in the online arena with the rise in the availability of data and low-cost internet access. This data boom has spawned new industries...
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Rasna onboards Tamannaah Bhatia as its new brand ambassador
Rasna has onboarded actor Tamannaah Bhatia as its brand ambassador and has launched a fresh new campaign. The new ad is a result of extensive market research done by Pan India to help the brand...
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Midjourney unveils Character Reference feature for AI image creation
Midjourney has unveiled a new capability enabling users to maintain a consistent character across various images. Dubbed "Character Reference," this feature, currently undergoing testing, is...
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ABBY Awards adds new categories in 2024
ABBY Awards powered by One Show in 2024 has added new categories to stay connected with global festivals like The One Show, Cannes, and ADFEST. ‘Best Use of AI’ sub-category has been added in both...
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43% of real-money gamers come from non-metro geographies: Meta X GWI Report
Meta held its inaugural Gaming Summit in India today to mark the rising importance of the sector, which is also among the top three business verticals for Meta. The company also unveiled key consumer...
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Puneet Arora joins Yellow.ai as Global President
Yellow.ai has announced the appointment of Puneet Arora as Global President. In this strategic role, Puneet will lead the Go-to-Market teams across all markets, including North America, India,...
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GOZOOP Group bags the integrated creative & social media mandate for Love Depot
Global independent integrated marketing group, GOZOOP Group recently bagged the integrated creative and social media mandate for pleasure superstore - Love Depot, owned by TTK Healthcare Ltd. The...
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