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Instagram updates: Edit messages, pin chats, save stickers & more
Instagram has announced several new DM features to help users better connect with friends, express themselves, and organize their inboxes. A few of them are as follows:- 1) Edit your messages:- You...
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Decoding difference between content creators and influencers for dummies
In the not-so-distant past, only celebrities held sway over our purchasing decisions, and their endorsements carried significant weight in the eyes of consumers. Brands vied to secure partnerships...
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Vivek Das moves on from FoxyMoron and Zoo Media
Vivek Das, a seasoned professional with over two decades of experience, has adapted to the evolving world of digital marketing and strategy. His journey commenced in 2003 at vCustomer Services &...
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Bacardi appoints Mahesh Kanchan as Marketing Director, Bacardi India &...
Bacardi India Private Limited has appointed Mahesh Kanchan as the company's new Marketing Director, Bacardi India and Neighboring Countries. With experience in leadership roles where he drove...
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MMA Global India and Publicis Commerce India unveil D2C Advantage X Toolkit
MMA Global India and Publicis Commerce recently launched their report ‘D2C Advantage – Guide to Maximise ROI Of E-Commerce Investments’ with leaders from various corporations in attendance, in...
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From trends to timelessness: Rethinking social media approaches in dry spells
Humans are 22 times more likely to remember stories than facts or figures alone, according to social researchers*. Arguably, this is more evident in the advertising world than in any other realm of...
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Amit Kumar elevated to Director of Web Performance at iCubesWire
iCubesWire, a unified ML-driven Ad Platform, has elevated Amit Kumar as the Director of Web Performance. Following a nine-year promising tenure at iCubesWire, Kumar has risen through the ranks,...
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Indian government mandates approval to launch new AI models
India has entered the global AI discussion with advice that mandates tech companies obtain government approval before releasing new models. The alert was sent to businesses on March 1, Friday by...
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DigiStreet Media secures digital mandate for JBM Group
DigiStreet Media, a digital marketing agency, has announced the acquisition of the digital mandate for JBM Group, a player in the automotive, electric vehicles and aggregates domain. The company has...
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Urbn appoints Curativity as its creative partner
Curativity, a marketing services platform, has announced its recent win in securing Urbn's creative mandate after a multi-agency pitch. Urbn is a direct-to-consumer (D2C) charging solution brand,...
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ArtE bags the marketing mandate for Hero Lectro
ArtE Mediatech, a Creative, Media, and MarTech agency, has announced its newest collaboration with Hero Lectro. In this exciting partnership, the agency will take charge of the overall planning,...
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Meet the esteemed Jury for Social Samosa Superwomen 2024
The anticipation for the latest edition of Social Samosa’s Superwomen is soaring through the roof. We are thrilled to celebrate amazing women leaders in Indian advertising, media, and marketing. This...
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Women that have empowered women in advertising & marketing to pursue their...
To celebrate diversity and empowerment on International Women's Day and beyond, the theme for this year is ‘Inspire Inclusion.’ Every year, March 08 is a global celebration of the social, economic,...
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Brands turn the Meta server outage into a viral marketing moment
Didn't we all catch ourselves toggling the WiFi on and off while relaxing on our beds, scrolling through Instagram and Facebook, only to be surprised and realise that the application servers were...
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Sociowash bags creative and media mandate for Moove
Sociowash has bagged the creative and media mandate of Moove, a mobility fintech firm. The agency will build the brand’s presence in India using social media marketing and paid marketing efforts. The...
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Social Panga onboards Ruksheen Palia as VP - Business & Strategy
Social Panga has appointed Ruksheen Palia as Vice President, Business and Strategy to strengthen its Mumbai operations. Ruksheen who holds over 12 years of industry experience joins the team from...
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Shift towards gender diversity seems to be slower on the client side: Chandni...
Studies show that companies with diverse leadership teams, including women, tend to outperform their peers. McKinsey's "Diversity Wins" report found that companies in the top quartile for gender...
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Gypsy Moth appoints Ishan Sinha as its Chief Business Officer
Gypsy Moth has announced the appointment of Ishan Sinha, Ex. Supari Studios, Ex.Ogilvy as its Chief Business Officer. Ishan Sinha steps into the pivotal role of Chief Business Maestro at Gypsy Moth,...
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Tetley's #everyBODYcan campaign challenges the stereotypes tied to body types
Tetley Green Tea Immune has released a sequel to last year's campaign #everyBODYcan. This campaign continues the important conversation of looking beyond ‘surface-level’ fitness initiated earlier and...
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Google Gemini's new update lets users fine-tune its responses
Google is introducing a more precise way for users to tune Gemini's responses to the web app. When users highlight a portion of Gemini's response to their question, the option to "Modify selected...
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