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Ad spends to grow by 6% in FY24, signaling a muted year: Redseer Report
Redseer Strategy Consultants has launched a lighthouse report in an ever-evolving digital advertising landscape. The report outlines how Digital Advertising platforms are evolving and addressing the...
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Agency Feature: Everything you need to know about Pixelfox
Who are we? Established in 2015, Pixelfox is a creative agency specializing in mainline and digital advertising with a core focus on video production. Formerly known as Pixel Fox Studios, the journey...
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Aakash Mishra appointed as AVP - Group Brand Marketing at Donear Group
Donear Group has appointed Aakash Mishra as Assistant Vice President of Group Brand Marketing. Mishra announced the news on LinkedIn, expressing his excitement about joining Donear Group. In his new...
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Millennials changing advertising norms to craft a better workplace for Gen Z
In an advertising industry where unhealthy working habits are normalized, creativity clashes with deadlines, and innovation collides with client expectations. Employees find themselves caught in a...
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Dentsu appoints Narayan Devanathan as President & Chief Strategy Officer,...
Dentsu has appointed Narayan Devanathan as President & Chief Strategy Officer, South Asia. He will report to Harsha Razdan, CEO, South Asia, dentsu. Narayan returned to the network for a second...
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Rethinking workplace policies for women to achieve gender equality
As we head towards another International Women’s Day, it may be sobering to reflect on the progress that has been made towards gender equality at workplaces and acknowledge the challenges that...
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Nikhil Narayanan joins Zlade as Head of Creative Strategy & Brand Director
Nikhil Narayanan, a seasoned Creative Director with over 15 years of advertising experience, has joined Zlade as its Head of Creative Strategy & Brand Director. Sharing his career move on...
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Social Samosa Superwomen 2024: Revealing the nomination categories
In the ninth iteration of Social Samosa's Superwomen, we seize the moment to commend and celebrate the extraordinary achievements of the 'Wonder Women' within the Advertising, Marketing, and Media...
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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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Swimming against the tide: Finding your space as a young ad agency
For Gautam Reghunath, Co-founder and CEO, Talented, the advertising industry has always been a huge part of his life. His drive to create great work comes from having grown up surrounded by his...
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Social Samosa Superwomen 2024: A guidebook answering all your FAQs
Our initiative, Superwomen to pay tribute to some of the wonder women in the Advertising, Marketing, and Media Ecosystem is set to take flight soon.Women who have disrupted the industry with sheer...
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Slice onboards Nayanthara as its brand ambassador
Slice announced the appointment of Nayanthara as its brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences. Sharing her excitement about coming on board as...
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NODWIN Gaming partners with JSW Sports to boost Indian esports
The emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW Sports, an Indian sports promoter and pure play sports management...
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56% of Indian women who sought raises received less than expected: Indeed...
Indeed has commissioned a global report titled, ‘Work Needs Women’. It aims to provide a comprehensive overview of the experiences and perspectives of women in the workforce in India and across the...
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Case Study: How Bumble's 360-degree campaign promoted kindness in dating,...
Bumble launched their campaign ‘Kindness is sexy’ to promote their recently launched ‘Compliments’ feature. Through this 360-degree integrated campaign across ATL, Digital, Influencer, Social and...
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Media Care bags the digital marketing mandate for ScoopMan Ice-Creams & Cafe
Media Care Brand Solutions, an integrated marketing agency has won the digital marketing mandate for Delhi-based ScoopMan Ice Creams & Café. As a part of the partnership, Media Care will be...
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CMGalaxy partners with Sociowash to elevate performance campaigns & reporting...
CMGalaxy has partnered with Sociowash aiming to enhance performance campaigns and reporting automation for brands. Partnering with CMGalaxy grants Sociowash access to an array of tools and features,...
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HiveMinds appoints Srinath Kotamaraju as Regional Director of South
HiveMinds, one of India's digital marketing agencies, part of Madison Group, has announced the appointment of Srinath Kotamaraju as Regional Director, South. A professional with over two decades of...
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Urban Company's #ChhotiSoch brings awareness about respecting all professions
Over the past nine years, Urban Company has evolved through its journey, providing doorstep services to millions of customers. In 2023, with their film, “Chhota Kaam, they started a conversation to...
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