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Social Media Campaign Review: BJP’s Chai pe Charcha with NaMo Makes Effective...
Introduction On February 12th 2014 , Narendra Modi launched an interesting digital on-ground activations in the history of Indian Digital Ecosystem with a tweet. I am looking forward to #ChaiPeCharcha...
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HCL Tech Takes ‘Social Recruiting’ To The Next Level In India With...
We’ve heard of tech companiesusing Social Media in multiple ways for their business benefits. However very few companies have used the medium to identify and recruit potential employees, apart from...
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Social Media Campaign Review: Cornetto Inspires Couples to Express Their Love...
Introduction Cornetto is a brand for frozen dessert cones manufactured and marketed by Unilever, throughout the world. Generally people think that Cornetto is the result of a patent or a revolutionary...
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Social Media Campaign Review : Ashwin Mushran Gives Out Love Advices at Tata...
Introduction Tata Capital Limited is a subsidiary of Tata Sons Limited. A trusted and customer-centric one-stop financial service provider, the company caters to the diverse needs of retail, corporate...
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Social Media Campaign Review : Garnier Pure Active Neem Face Wash Takes The...
“Hum jahaan khade hote hain, line wahaan se shuru hoti hai”- I bet even people who haven’t watched Deewar can identify with this dialogue. After all, Bollywood captivates the minds of Indians just like...
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Social Media Campaign Review: Samsonite’s Unflattering Globetrotter Contest
Introduction: Samsonite, the brand that is synonymous with toughness comes up with an app that is (unfortunately) living up to its reputation of being ‘tough’. It would be a fun twist if the pun was...
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Social Media Campaign Review: Nokia India’s Second Season of ‘Your Wish is My...
Introduction Nokia India launched the second season of India’s first ever app reality show .Your Wish is My App. Following up and riding on the bandwagon of the unprecedented success of the first...
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Social Media Campaign Review : Mumbai International Airport’s #WelcomeToT2...
The new integrated Terminal 2 at GVK Chhatrapati Shivaji International Airport finally opened its doors to its first passengers on 12th February 2014. The operational launch is for international...
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Social Media Campaign Review: Close Up Gets Up Close And Personal With Romantics
Close Up has come up with a unique concept to generate youth engagement.. Engagement in a social media sort of a way, of course! If this contest leads to wedding engagements then I’m sure the...
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Social Media Campaign Review: Youngistaan’s Impressive Social Mobile App...
Love it or hate it no producer can ignore the importance of digital media in the marketing mix for a movie. Every movie release in the recent times is backed up by social media campaigns which include...
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Social Media Strategy Review: Aam Aadmi Party
This is a series of ‘Political Strategy Reviews’ where we pick data from the MTS Election Tracker and do a 360 degree analysis of a political party’s social media activity.We have used Konnect Social...
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Social Media Campaign Review: How Volini’s “Pat on The Back” Campaign...
Introduction Pat on the Back, a property of Volini launched itself with an initiative to let users appreciate the special women in their lives by sending an appreciative Pat on the Back. This woman’s...
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Social Media Campaign Review: Slice’s Swayaamvar Campaign Conveys The Brand...
For quite some time, Slice had been sexciting an erstwhile innocent mango drink, which was consumed largely by “non-sexually active (at least in imagination)” people (read kids and post-youth...
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Social Media Campaign Review: Zostel Lures Students With The #BestInternshipEver
Zostel is India’s first backpacker hostel chain in Jodhpur and Jaipur which provides hostel services and travel consultancy to young travelers. This initiative, by the IIM Calcutta and IIT alumnus, is...
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Social Media Campaign Review : How Zee Cafe Spread Awareness About Premiere...
Introduction The American political drama “House of Cards” was all set for its Indian television premiere on 20th February, 11.00 p.m., exclusively on Zee Café. The channel had put in place an...
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Social Media Campaign Review : Fox Traveller Launches Walking Dead Tv Series...
Digital campaigns have become the order of the day, not only for new product launches and announcements for new services but also for the launch of television series. The New Fox Traveler Show, called...
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Social Media Campaign Review: British Airways Perfect Days Application...
Many of you have probably seen an advertising hoarding of an animated child that points at a passing British Airways plane being circulated on the web. Just like this ad above, over the years, British...
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Best Social Media Campaigns of March 2014
Ah! It is March ending! That time of the year when we feel the energy drained out because of the sweltering heat of the sun and managing the finances! But hey, 2014 March did not just see the sun turn...
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Social Media Campaign Review : How Castrol Executed #ZipFactor Campaign by...
Castrol Cricket, the official Performance partners of the ongoing ICC WT20 have actively been a part of the various aspects of cricket; not just as sponsors for the tournaments, but also for the...
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Social Media Campaign Review: Nickelodeon’s ‘The Big Help’ Campaign...
Nickelodeon’s ‘The Big Help’ is back for its fifth year in India. The idea behind this initiative is to empower children with the knowledge that they can make a difference to the planet. Objectives...
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