Social Media Campaign Review : Mc Donald’s First Tasters Event to Promote New...
Introduction: For almost two decades now Mc Donald’s has been a popular urban fast food chain with all sorts of age groups enjoying their own Mc Meals in India. However, Mc Donald’s as a brand has made...
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Agency Spotlight – Flying Cursor – Standard Chartered Promotes #SCMM14 by...
This is part of our Agency Spotlight where we bring forth agencies who are doing kickass work with their clients and helping them achieve their business goals. For this month, we’d like to showcase...
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Social Media Campaign Review – Asian Heart Institute launches ‘CHEER’ the...
Asian Hearts Institute (AHI), a cardiac care centre in Mumbai launched a campaign #Fit2RunHearts which is aimed at highlighting the perfectly normal condition a cardiac patient develops after being...
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HomeShop18 initiates #OnlyOnHS18 campaign to promote the Exclusive Launch of...
Popular Online Retailer HomeShop18 is an active brand on Social Media. Campaigns in the past like Shoppers Bag, Samsung Galaxy, amongst other contests have been unique and insightful in terms of...
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Social Media Campaign Review: HDFC Bank launches Where Do You Belong...
HDFC bank is known for making commendable use of social media. Instead of just being a digital megaphone and only marketing the products, it is engaging in conversations across multiple platforms and...
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Social Media Campaign Review : Zee Studio Asks Twitter People To Vote For...
We have earlier seen Movie Channels using channels like SMS or their own website for viewers to vote for a movie which they would like to watch on TV. Zee Studio took it a step further as it asked its...
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Social Media Campaign Review : Trendspotters Aims To Find India’s...
Introduction: Trendspotters.tv is a platform for all things hip, cool & trending. It’s a website that focuses on the latest trends in technology, fashion, events and entertainment. From wearable...
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Social Media Campaign Review : How Colors TV Crowdsourced the Lyrics of...
It’s raining reality shows! After the maddening seventh season of Bigg Boss, the next show to replace the reality frenzy on Colors TV is none other than India’s Got Talent in its fifth season. IGT has...
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How Kingfisher’s Crowd-Sourced Font Kinglish Created Social Media Buzz
Kingfisher has a very active digital presence considering some of the leading campaigns created by the brand. Adding to the list is the very popular Kinglish campaign, which was executed in Bangalore...
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Social Media Campaign Review : Ford India Garnered Pledges for Safe Driving...
Ford is a reputed name in the automobile market with a classy set of customers as its target group. While ideas like ‘Don’t drink and drive’ are time and again emphasized, the Ford IPledge campaign...
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Social Media Campaign Review: Ford Entices Auto Enthusiasts with #FordAE2014...
Introduction In order to welcome the company’s Instagram channel and create a buzz around the upcoming Auto Expo, Ford India has launched #FordAE2014 across Facebook, Twitter and Instagram. The week...
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Using Quora to Market Your Business
Quora has been quite a rage when it comes to driving loads of knowledge with a pinch of perspective. Social networking which diversified into classifying various topics of interest into giving an...
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Social Media Campaign Review : Zee Studio Asks Twitter People To Vote For...
We have earlier seen Movie Channels using channels like SMS or their own website for viewers to vote for a movie which they would like to watch on TV. Zee Studio took it a step further as it asked its...
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Social Media Campaign Review: Infosys Cements its Thought Leadership with...
It is that time of the year when experts mete out predictions about what the new year holds in store for their respective fields, and in the same vein, Infosys is here with Trends 2014 – an integrated...
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Social Media Campaign Review: Max Life Insurance Gamifies Your e-Life to...
Objective Max Life Insurance e-Life Value campaign aimed to create a psychological impact by providing a glimpse of the fear of losing assets by assuming e-life value. Execution Facebook Max Life...
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Social Media Campaign Review : Philips India Enthrals Twitter by Showcasing...
Philips India Limited which is a subsidy of Royal Philips of Netherlands announced a campaign on 16th January 2014 in the name of “Mumbai in a new light”. The campaign was launched in partnership with...
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Social Media Campaign Review: Naturals India Uses Curiosity Appeal to Create...
Naturals is one of the largest and most affordable salon brands in India, that caters to a whole potpourri of people from different walks of life. Naturals flourished over the years to become a name...
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Top 5 Indian Social Media Campaigns of January 2014
2014 kicked off with some really interesting campaigns that managed to capture our attention. Here are our top 5 choices of the most interesting social media campaigns of January 2014. Trends 2014 by...
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Social Media Campaign Review : MTS India Leverages Imran Khan’s Popularity as...
MTS has finally found its footing in the internet market in spite of the many ups and downs in the telecom industry. While its telecom services failed to make a mark, MTS is banking high on its dongle...
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Social Media Campaign Review: Air France India Takes #theloveflight This...
With all the brands rushing in to make the most of the Valentine’s Day special offerings, Air France India, a newbie in the online space has started with its own baby steps to make the most of the...
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