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Social Media Campaign: Wills Lifestyle Leads The Way In The Fashion Industry...
Introduction I truly believe that a social media campaign should speak for itself. But it didn’t really speak to me considering this was aimed at the fashion conscious. From the conscious efforts I...
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Social Media Campaign Review: Government of Maharashtra Executes e-Treat...
Life as a Government entity is difficult. People cry scams and corruption many-a-times without even trying to figure out the background, which is what makes having a Government body wanting to reach...
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Social Media Campaign Review: Myntra.com’s ‘Treasure Hunt’ Contest Lures...
Objective The shopping portal regularly offers discounts and deals on its site. But this time it came up with an exciting contest to lure people to its site. They want more followers and with this...
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Social Media Campaign Review : How Satyamev Jayate Made Use Of Social Media...
Introduction Following the massive success of its first season, the second season of Satyamev Jayate, hosted again by Amir Khan, premiered on 2nd March, in various languages as well as on Doordarshan....
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Social Media Campaign Review: Mc Donald’s India Emulates Election Fever To...
Mc Donald’s India has been repeatedly coming up with some real innovative campaigns. This time round, keeping pace with the mood of the nation, Mc Donald’s India launched its new campaign-...
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Social Media Campaign Review: How Royale Play is Leveraging Its Ambassador...
Whenever we talk about a house, we first think about its colour, then its interiors and how nicely a house is maintained etc. For decades people have been using paint to decorate their houses. Royale...
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Social Media Campaign Review – Planet Superheroes Superfan Contest Rides on...
As one of India’s leading store for Superheroes and comic character merchandise that has actively worked towards building a community of superhero fans in the country, this contest is a tool to engage...
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Social Media Campaign Review: Spice Attempts to Connect with Youth Through...
Spice Milaye Sapnon Se- The Dream Tree Campaign Spice Mobile, the handset company that has craved its niche in the market with its reasonable prices, recently launched a digital campaign “Milaye Sapnon...
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Pepsi Brings IPL7 Action Live on Twitter with @ThatPepsiIntern, Offering A...
Pepsi has been one of the few brands who has truly believed in engaging its audience on social media with the right mix of entertainment and information. Over the years, it has led some amazing...
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How the Movie 2 States Hooked Its Audience On Social Media Before The Release
2 States starring Arjun Kapoor and Alia Bhatt has already touched a chord with the masses. Love triumphing against all odds is an old favourite amongst us. And clichéd as this timeline cover picture...
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Social Media Campaign Review: How Sony DADC India Used WhatsApp to Engage...
There are hundreds of contests happening on Twitter everyday but one hardly gets to hear about a brand holding a contest on WhatsApp. If we look at numbers, WhatsApp has some 450 million monthly users...
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Berger Paint’s Easy Clean India Campaign Creates Sensory Engagement on Social...
Berger Paints has launched a social initiative, ‘Easy Clean India’, in an attempt to bring to light the seven most pressing issues that are currently prevailing in the country. The company has...
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Pepsi IPL7 @ThatPepsiIntern Showcases the Effect of Consumer Confidence in a...
The Pepsi IPL7 that commenced on 16th April 2014 has been offering online users scoops of cricket experiences through @ThatPepsiIntern. In my last story, I told you about Pepsi’s entertaining...
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Social Media Campaign Review: TrulyMadly’s #BreakingStereotypes Campaign...
‘India’s modern matchmakers’ is how they choose to describe themselves. A Facebook incorporating portal, rather stringent with verifying authenticity of registered profiles on social platforms; also...
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Social Media Campaign Review: Social Recruiting Campaign by Experience...
A Digital agency’s assets are its people. No matter how old the agency is, what the history of the agency has been, they can stay true to delivering awesome work only if they are able to acquire and...
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Social Media Strategy Review: Garnier’s Interesting #LoveLongHair Campaign...
In a clutter of blatant product and social promotions, Garnier Fructis decided to shake things up a bit and bring in some change on how to really involve users with the brand. They sent out the Garnier...
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Gillette Integrates #MyRoleModel With Its TVC To Drive Conversations On...
Gillette, which has been a leading men’s brand, has launched a brand new TVC with the hash-tag #MyRoleModel incorporated in the last frame. Rahul Dravid, who is the male lead of the advertisement and...
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Social Media Campaign Review: Extra Innings T20 Uses Twitter as a Second...
This IPL season Extra Innings T20 (EI T20) is using a set of innovative methods to reach out to the users. Sticking to the usual Question and Answer method, EI T20 is all set to use the ‘Flock to...
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Social Media Campaign Review: LG India Promotes its Knock Code Feature with a...
A very clever execution of a concept is what struck me when I saw the LG India #Knockcode video. Since, I am not exactly a thorough-bred technophile, the campaign did not reach me via my social media...
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Social Media Campaign Review: Cafe Cuba Launches ‘The Coffee Revolution’ On...
Introduction Cafe Cuba initiated an interesting campaign that depicts the exact ethos of the brand and its positioning. One of its kind with a fresh approach that can keep every user hooked, a website...
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