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Social Media Campaign Review: How Magician Dynamo Captivated His Indian Fans...
Right since the time History TV 18 opened shop on Indian Television, the one show that has been responsible for children being glued to the television and not doing their homework was Dynamo’s magic...
View ArticleAirtel Launches #4AmFriend Video on YouTube to Engage with Their Digital...
Of late, a good number of brands have started to move out of the stronghold of Facebook & Twitter, and are exploring platforms like YouTube, Pinterest & Instagram to share good content. But...
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5 Best Social Media Campaigns Of May 2014
Berger Paint’s: Easy Clean India Campaign Berger Paint’s Easy Clean India Campaign, covered seven prevalent issues in India and enabled people to vote for the issue they would like to wipe away. There...
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Social Media Campaign Review: MasterCard India Aims to Connect with People...
Objective Through an interactive campaign, Master Card is trying to explore whether unconventional and eccentric methods of transactions can be facilitated, in turn, attracting innovators to its page....
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Tapping Into The IPL Frenzy, Kingfisher Beer Premier League is an Integrated...
Thanks to IPL, the period between April – June has become a carnival of sorts for brands – much like the Diwali/Christmas season. With the help of exciting campaigns and raining discounts, all the...
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Social Media Campaign Review: SpiceJet’s #withallourheart is Innovative but...
SpiceJet’s novel way to introduce their new menu on board their flights using social media is very innovative. In addition to promotion of its new menu on-board their flights and using the usual...
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Social Media Campaign Review: #RespectForWomen by Havells is Impactful but...
If you’ve been watching anything on television for the past couple of months, you’re sure to have caught a glimpse of one of the ads from the electrical equipment company, ‘Havells’. The most impactful...
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Western Digital Launches a Facebook Application Pledge Green WD Fulfilling...
Social Media marketing has been an exciting marketing trip for many brands. Innovative approaches and brand new concepts on social media are often heard of these days. Brands usually love to flaunt...
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Red Bull Launches India’s 1st #RedBullFlugTag, Creating Strong Digital...
Red Bull has been known to host self-ironic events which have been very well received in the past, like The Red Bull Soapbox Race in December 2012. This year, Red Bull takes the action to a whole new...
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Western Digital Creates Experiences and Expands Social Reach Using Offline...
In this era of social media marketing, it has become imperative for any business to step ahead in reaching out to target audience on their preferred mediums. While the importance of digital marketing...
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Social Media Campaign Review: How Van Heusen is Using LinkedIn To Promote Its...
To understand your audience is a pivotal part of any marketing campaign. This understanding drives a whole bunch of decisions which a marketer needs to take in order to deliver a successful campaign....
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5 Best Social Media Campaigns of June 2014
Red Bull India’s: #RedBullFlugTag This was a one-of-a-kind campaign by Red Bull. The excitement was incited into the participants right from Step 1 i.e Registration which included answering some...
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Social Media Campaign Review : KRDS Launches #SecondWorldCup To Monitor FIFA...
If I know one thing about Football, it’s that everyone takes it seriously. In India we believe that cricket is a religion, then football is probably the entire universe. With the kick-off of the FIFA...
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Louis Philippe Leverages Owned Media Effectively As It’s Digital Magazine...
For long have brands relied on paid media to grab eyeballs and outshout their competition. Spending millions of dollars on advertising on traditional and digital mediums, they have tried very hard to...
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Social Media Campaign Review: How Garnier Fructis Launched Alia Bhatt As...
Branding is an exercise which every brand needs and does. With the exponential shift to digital, we are seeing brands adapt their strategies quickly to create various digital exclusive strategies. The...
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Best Social Media Campaigns of 2014 – Half Yearly Review
This year is already oozing out innovation and interesting notions when it comes to the social media campaigns till date. The brands ranging from FMCG to banking have chosen to innovate their social...
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Ek Villain Promoted Villaintines Day Through User Generated Content But a...
One thing India loves more than its hero’s is its villains. From the stand alone icons like Praan, Ranjit and AmrishPuri to the more recent outings of main stream actors like Rishi Kapoor and Sonu Sood...
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RedBull’s #AirDrop was an Online-Offline Stunt, yet Another Success to the...
If you’re a Marketer, traditional or digital, you’ve most definitely drooled over at least one of the many campaigns by Red Bull. Heck, companies like Coca Cola, Red Bull, Chrome, Volkswagen and Oreo...
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A Jewellery Brand Attempts a Shift in Target Audience on Social Media Platforms
Malabar Gold and Diamonds Jewellery launched a campaign calling it She is Mine on their blog. The official online store of Malabar Gold and Diamonds has seen an upswing in traffic after the...
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Pepsi’s #BackToSchool Recreates Childhood Memories with a Youtube Video
As Indians, we might be short of money, short of happiness and may be even honesty, but one thing we are not short of is emotion. Being a true blooded Indian entails us to rate a bit higher on the...
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