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Maybelline Helps Fans #HangOutWithAlia with a Mediocre Online-Offline Activation
Alia Bhatt is to today’s generation what Kareena Kapoor was to our (people who are in their late twenties) generation. A rage amongst fans, Alia Bhatt is everywhere, having starred in some of the best...
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Cadbury Celebrations Personalizes User Experience through #MeethiMemories...
Cadbury Celebrations has been one of the few brands in India who has invested in the digital medium wholeheartedly and in turn reaped results in form of long lasting branding. The brand attitude has...
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Peter England ‘Scores’ with #TweetAGoal: First Ever Twitter Football Match
The Football World Cup set the tone for the Football fever to kick in and a host nation like Brazil, was taking the fever a few notches up! Twitter was populated with #VanGaal, #NedVsGer, #BraVsCol,...
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Ceat MTV ‘Chase the Monsoon 2′ Uses Social Currency As The Main Format of the...
Chasing the Monsoon is loosely based on a novel that I read quite recently by Alexander Fraxter and conceptually it presents several opportunities to present India in a completely new light when the...
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Berger Paints Inspires Patriotism On the Onset of Independence Day: A Social...
Berger Paints recently launched a social campaign on the eve of the 68th Independence Day, reminding users of the milestones in India’s history, some of which might have gone unnoticed. The campaign is...
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Berger Paints Creates Effective Content for Interior Designers using...
Berger Paints recently launched its new advertising campaign for its luxury interior brand ‘Berger SILK’. Featuring actress Katrina Kaif, the new Berger SILK campaign tagline is “Duniya Dekhegi Jab...
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KFC Reinforces its ‘So Good’ Tagline Through The KFC Friend-Meter Campaign
KFC, the beloved nemesis to McDonalds, Burger King and the world of other fast food giants played up the fact that everyone who enjoys a KFC meal does it with a friend or two (or more). They resorted...
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Royal Stag Large Short Films Urges People to Keep Perfecting a Perfect Break-up
Royal Stag, also known as Seagram’s Royal Stag, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is Pernod Ricard India’s leading brand and the Group’s largest by volume of...
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Times Now Tracks the Public Sentiment in relation to100 days of Modi Sarkar
Love it or hate it, since past few months Indian netizens were being bombarded with politically inclined posts, messages and tweets. After the formation of the new government, one might have thought...
View ArticleMary Kom – The Movie Teases Audiences With Multiple YouTube Promos
Mary Kom – The movie has got all Bollywood enthusiasts excited. It’s a story based on the life of an Indian boxer who goes by the same name. The fact that, the main character is being portrayed by the...
View ArticleThe Badboo Song, Smell Good To Look Good: A Funny Social Awareness Video
When you get two stand up comedians to make a rap song about the tragedy of odour in our country, you know that it is bound to be full of entertainment. Aadar Malik and Karan Talwar from...
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Pizza Express Encourages Photography Skills Using Interactive Facebook...
What is the first thing you think of when someone says pizza? My guess is, it’s a sprawled out human on a couch in front of a television that’s been switched on for half a day more than it was...
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KFC India Builds a Library That is ‘So Good’ That it’s Made of Shares, Likes...
There’s never a good enough or seasonal time for someone to be Santa Claus. The impersonation is even more desirable when its fast food joint with billions to spend thriftily on the recipient. KFC...
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BlogAdda’s #CelebrateBlogging Brings The Indian Blogging Community to...
The Indian blogging scenario has grown by leaps and bounds in the last decade. Story-tellers from diverse backgrounds have taken up blogging to share their experiences and stories with the world. From...
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Kingfisher’s #KFBlueMile Creates User Generated Content Leveraging Travel,...
Kingfisher has been a pioneer brand on digital, accommodating more than one activity at a time, and making each a massive success. The popular property of the brand, #KFBlueMile, created 3 years back...
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ING Vysya’s Hunt for Lions Armed With an iPad Mini: Social Recruiting Done...
While college kids passing out from universities crib about the lack of companies to sit for placements, let alone be hired, ING Vysya Bank has come up with a unique means to ensure they pick the...
View ArticleDabur Honey’s #JealousHusbands Aims At Influencing Consumer Buying Decisions
The trend of using hash-tags in TV ad commercials to extend conversations online is a trend catching up at a seemingly fast pace. Dabur Honey has come up with #JealousHusbands and launched 3 new TVCs....
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Nescafé Launches its New TVC With #ItAllStarts, Receives Tremendous Positive...
Nescafé has launched a new TVC, which has premiered on Youtube. The popular coffee brand this time along brews a fresh concept that has an underlying message of being the success partner of the masses....
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Sony Mix Engages Online and Offline With Viewers With #ADayAtMIX
The mystery of the unknown. There is always a curiosity involved with listening to the radio station or a music channel on television. You ponder how it all works. It even rewinds you back to the good...
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Krispy Kreme Uses Instagram To Enhance Audience Engagement
Someone once said that, “Too much of anything is not good for you”. This person has clearly not binged on doughnuts and coffee. Krispy Kreme has been giving people a sugar high since the 1930’s. Quite...
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