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Johnson’s Baby: Making You Nostalgic With Grandparent’s Day
Memories of childhood and holidays spent at home usually involve your grandparents in some form. They’re usually the happiest of memories. The countless stories, good food and words of golden advise...
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5 Best Social Media Campaigns for September 2014
KFC Reinforces its ‘So Good’ Tagline Through The KFC Friend-Meter Campaign Through this campaign, KFC has resorted to Social Media and which is unheard of by its competition. If you’ve enjoyed Colonel...
View ArticleMTV – The Look: The Genesis of Branded Content
MTV the look is possibly the first of its kind branded content property where Alia Bhatt, the brand ambassador of Philips turns hairstylist in the new web series. The show has been hosted by VJ Gaelyn...
View ArticleCashKaro.com Introduces Humour Within Video Ads To Meets the Grim Indian Society
In a country that loves getting something for nothing, the tag line “CashBack Toh Banta Hai” is something that sounds as good as: “Money for free; No fine print”. CashKaro.com have released their 2nd...
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Shaadi.com’s #FastForHer Campaign Leverages Television Celebrities For...
Indian women the world over have always prayed and fasted for their husbands. For longer lives. Safe and complete lives. This year, the #FastForHer campaign by Shaadi.com looks to turn the tables....
View ArticleKitkat Goes Topical This Diwali Season With Their Video Campaign
Video is definitely the way to go for brands today. YouTube has taken centre stage as storytelling is going the visual route; and brands are not shying from investing in good quality content. Nestlé...
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Blogging Unfolds With Shopping In Quikr’s New Campaign
Diwali is the festival of lights and joy and festivals are the perfect time for shopping for your loved ones. Quikr, India’s # 1 online classifieds has launched a campaign recently keeping this in mind...
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Fiama Di Wills Redefines Product Launch as It Uses Twitter to Unveil Its New...
Product launches are always tricky. Brands rely on generating a big impact during launch as more often that not it leads to the success of the product. Over the last few years, several brands have...
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Phoenix Marketcity, Kurla Attracts Online Customers To Have Fun...
Gambling being considered auspicious during Diwali, the theme for this year’s Diwali celebration at Phoenix Marketcity, Kurla is of Las Vegas. PMCK has recreated Vegas that is synonymous with gambling...
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WD Builds an Online-Offline Connect With ‘Around The World With My Passport...
With people travelling the world over & staying connected on the go, the digital age demands a storage device that helps keep photos, information & data safe and in one place and easy to...
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Cadbury’s #LeChaloKhushiyan Campaign Leverages Social Media for an Integrated...
To strengthen their relevance with Indian festivities like Diwali, Cadbury has launched another campaign, this time focusing on the Indian Army through #LeChaloKhushiyan. The brand’s core idea is to...
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Lonely Planet Encourages Tourism With India Unexplored Campaign
Ever so once in a while you come across a brilliant campaign. This is one such initiative taken up by Lonely Planet and Sky Scanner. Enabling travelers to share their experiences and win prizes of many...
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Wills Lifestyle Fashion Week 2014 Clubs Fashion with Tech, Gets All Droned Out
Wills Lifestyle continues to make waves using technology at every show. Last year it was the RFID tags and this year this is the drone fitted with the GoPro Camera, bringing in an element of surprise...
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5 Best Social Media Campaigns for October 2014
Wills Lifestyle Fashion Week 2014 Clubs Fashion with Tech, Gets All Droned Out Wills Lifestyle always steals the show using technology at every show. Last year it was the RFID tags and this year it was...
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Kingfisher’s #KFUltraShowstopper Extends Online Marketing into an Offline...
Kingfisher has always been known for its association with fashion & lifestyle, not to forget the desirable Kingfisher calendar. Over the years this association has grown strong, resulting a...
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Fiat Avventura’s #LiveAlive Campaign Encourages Adventure Enthusiasts to...
FIAT’s Avventura, the first contemporary urban vehicle (CUV) creates a buzz in its pre-launch phase. Avventura is targeted at people who want to break free from their routine and experience life...
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Zivame.com Associates with Breast and Cervical Cancer Awareness Initiative...
Zivame.com India’s leading online linger store is organising screening for breast and cervical cancer for 1000 women from rural areas in association with Bangalore based NGO Milaap. Milaap is setting...
View Article‘Kingfisher Strong Backstage’ Season 3: Back With Regional Flavours
After the grand success of ‘Kingfisher Strong Backstage’ season 1 and season 2, Kingfisher is back yet again with its web series to keep its audiences grooving to its tunes. Since the very first season...
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The League of Interesting Men by HE Engages and Entertains Social Media Users
The League of Interesting Men is no less an interesting challenge for the target audience of HE perfumed body sprays. The target is expressive on social media and real time challenges are interesting...
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Bajaj Allianz Executes an Innovative Social Campaign, Tells What #WomenShould Do
Bajaj Allianz started an initiative called jiyobefikarwomen in 2011 with an intention to highlight and reward accomplishments by women from various fields. Most inspirational working women was the...
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