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Max Bupa Gets 10,000 plus Participants to #WalkforHealth
In order to support ‘the health factor’ Max Bupa Health Insurance with its flagship event ‘The Walk For Health’ aimed to touch 15,000 plus participants all driven through social media. The result: A...
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Phoenix Marketcity Kurla ‘Glam Icon’, India’s First Model Hunt By A Mall
After the success of “What’s Happening In Vegas is Now Happening in Phoenix Marketcity” campaign, PMCK launched yet another campaign which is the first of its kind. This campaign planned by SoCheers is...
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How Social Media Enabled a ‘Tevar’ific Trailer Launch for Arjun Kapoor and...
Much after Mark Zuckerberg gifted Facebook to the world, the ‘gen-next’ of the novel concept of digital books still surfaces in the digital world. Wondering what we’re talking about? Enter Tevarbook –...
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IndiaMART Keeps Audiences Hooked With ‘Aaram Ki Tune’ Campaign Revealing...
IndiaMART, an online marketplace reveals Irrfan Khan as the face of their brand. Their recent #AaramKiTune campaign has been spread across social media platforms like Facebook, Twitter & Youtube...
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#AaramKiTune Leads To ‘Kaam Yahin Banta Hai': IndiaMART’s Integrated Campaign
IndiaMART.com – India’s online marketplace, helps connect buyers with sellers. With the launch of their new integrated marketing campaign called ‘Aaram Ki Tune’, that started off with a stress-busting...
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Clean and Clear’s #SeeTheRealMe Campaign: Getting Women To Flaunt Their True...
Clean and Clear India has launched its campaign across India, #SeeTheRealMe. The campaign name itself places the idea in your mind of what this initiative looks at achieving. By creating a 50 second...
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Happy Ending Social Media Review: Movie Promotions Meet Matchmaking App Tinder
It was the return of the Rom Com King in the form of character ‘Yudi’. Remember Dil Chahta Hai, Hum-Tum, Salaam Namaste and Cocktail? Here’s another one to add to your list; Yesteryears Comedy officer...
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Budweiser Opens Doors For Fresh Upcoming Indian Talent With ‘MADE Stage’
Budweiser continues to push the boundaries of celebration by spreading an infectious music fever and giving rise to fresh new talent with its latest campaign ‘MADE Stage’. This music phenomenon not...
View ArticleHow Lava Iris X5 used Video content and YouTube Evangelists to Introduce the...
They say “pictures speak louder than words.” And what did they say about a combination of pictures put together? You’re about to find out. Yes, we’re talking about Video content! The arguably old age...
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How ICC Played its Version of 100 ‘Happy’ days to the World Cup Through Twitter
We’re on the verge of that very season that once saw the streets of Mumbai filled with more people than cars on the roads. An instance almost 4 years ago – the ICC Cricket World Cup. As we now stand...
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Strepsils Extends #AbMontuBolega Campaign By Urging Citizens To Voice...
After the successful launch of Strepsil’s first ever digital campaign called #AbMontuBolega, the social media campaign further extends by urging people to stand up & raise their voices against the...
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Axis Bank: #MyIdeaofProgress: A Mass Consumer Interaction
Axis Bank’s articulation of progress, Badhti ka naam zindagi…, captures the continuous, all-inclusive nature of progress. And the current campaign, on-air since June, is about how progress has...
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Fox Life Kickstarts #LifeMeinEkBaar Season 3 By Engaging With Travel...
What happens when you mix a bunch of 4 highly attractive models, an overseas travel destination, adventure sports, a lot of gossip and throw in a TV show along with that to complete the mix! What you...
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How Air France Took its Users on a World-Tour Through their Computer, Mobile...
Remember that time when you could see the entire world on your desktops and travel around it too being in your seat through the Google Street Map view. Air France partnered with Google and has taken a...
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A Sexperiment Video By Durex Encourages The Nation To Make Love Without Fear...
If there’s one category of ads on television that everyone lingers for when its playing, is a condom ad. Unless of course there’s family around. Durex India has been known for some of their creative...
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Zee Café’s Desperate Housewives Campaign Says Sin is In
Desperate Housewives has been a much watched show on Zee Café and the concept itself has been quite disruptive for the Indian society. Interestingly there are quite a few viewers in the target...
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Godrej Aer Spreads Awareness Against Pollution : A Tree, A Pigeon and A Dog...
It is quite a daunting task when asked to keep Mumbai pollution free. Godrej Aer was at the forefront of this and on National Pollution Control Day (2nd December) launched a campaign that had animals...
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Honda Launches CB Unicorn 160 with #LooksGoodIsGood campaign
Honda as a brand has always been peoples favorite, due to its reliability, design & refinement. ‘Honda Unicorn’ is no different! Launched in 2005, the Unicorn had managed to fetch amazing sales...
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Social Media and a Fund-Raising Site ‘Wishberry’ Will Fill up Mumbai’s Potholes
When was the last time you saw a social cause culminate into a city wide phenomenon and had a digital edge to it? We’re talking Social Media and the digital world enabling an entire city to travel...
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Snapdeal Urges Followers To Do A #GoodDeedWithSnapdeal To End Year On A Good...
Snapdeal, an online market place that features a wide range of products across categories like Home Décor, Apparels, Electronics etc announced its noble initiative #GoodDeedwithSnapdeal campaign across...
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