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MRF Encourages Its Biking Community On Social Media To Create Music With Bikes
MRF has rolled out the MRF NV Mix. It is an online platform created by their digital agency Experience Commerce to give serious and casual bikers a chance to express their love for biking in the most...
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HDFC Life Creates Hype on Social Media with the Return of #StandUpOnTwitter
What? Stand up on Twitter? Did you read that correctly? Yes you did! You didn’t think literally stand up did you? Even if you did, that’s alright! One of these guys below fell for it too. Then again...
View ArticleHCL Used Social Media To Hire Their Next Best Candidates With The #HIRAL...
When was the last time you applied for a job after watching a YouTube video? Never? You’d have a different answer if you were an HCL employee. The latest campaign after the success of...
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Here’s How An Insurance Brand Took The Humour Route To Trend #StandUpOnTwitter
HDFC Life a premier Life Insurance brand of the company has been active on Social Media for a while now and is a notorious user of the phenomenon of humour. The connect is visible in that humour helps...
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Tata Motors Launches The New ‘BOLT’ With An Online-Offline Integrated...
After all the talks around Facebook’s algorithm change with reduction in visibility of promotional posts, brands have started looking beyond the world of Facebook! Tata Motors being one such prominent...
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Parachute Advansed Teaches Followers the #ArtOfOiling Via Its Campaign On...
Parachute has been synonymous with oil since years. With the introduction of the #ArtOfOiling campaign, the age old brand has made itself relevant to the evolving target audience by engaging with them,...
View ArticleWD Creates A Touching Video Around The Globe To Strike A Positive Connect...
People have dreams of traveling around the world so that they can know different cultures and ways of life that make our planet so unique. To experience the sights, sounds and flavors of exotic Asia to...
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How An Insurance Company Leveraged Stand-up Comedians To #StandUpOnTwitter
After the success of the pre-buzz building to D-Day and another contest in phase II with Insane Investments and the spontaneous take a selfie with the stand-up twist, HDFC Life took a huge leap on...
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KFC Introduces Flaming Crunch By Asking You To #FeedYourFire
In India, brands in the fast food category are all a part of the rat-race to position themselves as providers of value for money and the quality of the product is supposedly the benchmark for sales in...
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Birla Sun Life Insurance Strikes An Emotional Connect With Its Social Media...
With the major role of ‘Life Insurance’ being to provide certainty in the uncertain world we live in, the insurance industry in India majorly markets itself on the grounds of investment, protection,...
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HBO Launches You Into Outer Space With Its #SelfieInSpace Contest
All of those times as a kid you’ve wanted to see yourself travel in a spaceship, the theme park rides that gave you an outer space feel and those times with friends where you pretended to be in the...
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Alicia Souza Creates Nostalgia On Social Media With A Series Of Illustrations...
Alicia Souza who is an exceptional illustrative designer noticed that Cadbury Nutties is back in stores and decided to create these amazing caricatures and cartoons including Nutties in a very creative...
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Panasonic Calls Out To The New Age Digital India Through #DigitalBanegaIndia
Though television ads, radio and print have been an integral part of any marketing campaign, the new age digital India is breaking new grounds and this new ground literally extends to every corner and...
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IndiaMART Engages Its Online Community Yet Again With Jodo & Jeeto Contest
After receiving a fairly good response from the ‘Aaram Ki Tune’ campaign, IndiaMART unrolled its ‘Kaam Yahin Banta Hai’ campaign, only to have an even better comeback! The ‘Aaram Ki Tune’ campaign was...
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Get Socially Mobile with ICICIBankPay
If mobile banking was considered to be the hottest thing until yesterday, look at what ICICI bank is innovating on Twitter. The bank has enabled social transfers, allows customers to tweet money to...
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Nestlé MUNCH Creates Buzz with The New MUNCHification Song and TVC on Digital
NESTLÉ Munch launched its new campaign on digital platforms followed by television. The brand urges the its target audience to claim their stage, to sport and embrace their flaws and their passions and...
View Article#PhoenixElves Makes Christmas Come Alive at Phoenix Market City
To celebrate the spirit of Christmas, and wow patrons, Phoenix Market City, Kurla initiated #PhoenixElves to celebrate the season of joy & gifting. Visiting patrons simply needed to make a wish and...
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Honda CB Unicorn 160CC Engages Audience with the ‘Goodness Cult’
Honda launched the ‘Goodness Cult’ campaign to promote the features of Honda CB Unicorn 160CC; inviting social users to a promotional microsite. #LooksGoodIsGood campaign on social media resulted in a...
View ArticleHDFC Life Sparks a Dull Industry
Insurance company shrugs off dullness; creates a happy breed of followers on Twitter, resulting in a fun marketing activity. Laughter is the best medicine. Breaking free from uninteresting monotony,...
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Tata AIA Life’s #daddyaurzooey Warms Audiences’ Hearts
In an industry that is perceived as cold, Tata AIA Life has ingeniously managed to warm our hearts. #daddyaurzooey campaign took us through an emotional journey with a father and his son, highlighting...
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