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Axis Bank lets you Plant a Sapling in a Second
Axis Bank displays superhero qualities, bringing a community of environment friendly people together in the most effective way possible. Playing along the thought that, ‘Ideas are great. Actions...
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India and South Africa battle it out on KitKat Twitter turf!
Indian cricket fans are eagerly awaiting Sunday’s match – a mauka for India to break our voodoo against South Africa. The battle of the cricket giants has already gathered steam on KITKAT’s Twitter...
View Article3 ways cultural authenticity is going to score HIKE more users
Hike has managed to distill a universal emotion and dovetail it with our cultural landscape. The result is an endearing authenticity that many marketing heads should take cue from. It’s the only Indian...
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Call out the Gypsy in you
The Lost Party is an amalgamation of fusion music and camping in the foothills of Sahyadris amidst the urban settlement of Lavasa. Content on Social media has a poetic zing and has higher engagement...
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Axis Bank revels in customary rituals
Axis Bank is celebrating the energy behind the screen during the ongoing cricket World Cup. Unlike most other brands who are focusing on the players & the game, Axis Bank is celebrating those who...
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Can Hot Ideas be Lukewarm on Social Media
Huawei’s Honor brand of smartphones focusses on image technology, superior crafting, and most importantly: a long battery life. They are live streaming the phone’s battery life. With the amount of...
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DBS Chilli Paneer – A Definitive Leap in Content Marketing
DBS Bank screened the #DBSChilliPaneer series on a microsite, subtly connecting brand objectives to drive view and shares on social platforms. Marketers at DBS Bank are giving a tough competition to...
View ArticleDurex #Connect – an intimacy tip goes viral
Durex has questioned the excessive utilization of technology in our lives, specifically talking about couples and their intimacy levels. The brand has touched the lives of millions across the world....
View Article#CrashThePepsiIPL with your ad – Live your dream abhi!
It’s safe to say that one gets very few chances to claim to fame. So, when Pepsi gives you an opportunity to shoot an ad, you do it right! Pepsi’s #CrashtheIPL invites users to submit videos on their...
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Housing spurs optimism with ‘Look up moments’
The recent brand launch of Housing.com conveys a message of optimism and positivity with their new positioning, ‘Look Up’. It aims to make people look forward to an optimistic life, with better...
View ArticleYouTube Personalities show you how to #CrashThePepsiIPL
If you aren’t crashing the Pepsi IPL already (#CrashThePepsiIPL), something isn’t right! If it’s lack of inspiration – we got it! If it’s not lack of inspiration – you clearly don’t know what you’re...
View ArticleSocial Samosa’s Hitlist for #CrashThePepsiIPL Campaign
Pepsi is known to take its fans on a journey during IPL season: @ThatPepsiIntern last season, Pepsi tweet 20 before that and #CrashThePepsiIPL this season. This journey involves the user to create...
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6 cricket influencers who cannot be ignored
Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We picked some of the top cricket influencers through...
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HomeShop18 brands TV anchors using Vine
Breaking free from the clutter of e-commerce advertising, HomeShop18 used Vine with a dash of humor creating interesting video content to deliver a business message. To succeed in this era of excess...
View ArticleAEGON Religare’s #NothingWillHappen gives a realistic view of immortality
To unclog the tedium of BFSI advertising, brands often resort to glam that celebs command. AEGON Religare graduates to internet personalities in a bid to create more pragmatic connect. Irony is having...
View ArticleThe brilliant, unexpected and goofy videos from #CrashThePepsiIPL
One look at #CrashThePepsiIPL and you know, Pepsi has cracked user engagement and provided a platform for creativity, yet again. Social Samosa has decided to pick videos across different categories....
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WD leverages wanderlust to reach out to travelersand photographers
Going beyond conventional tech-oriented content by technology firms on social media, WD’s #WorthSaving comes in as a breath of fresh air. The campaign successfully translates business need into social...
View ArticleA sexual products store shows how not to be vulgar on social media
Sex, usually a tabooed topic became THE topic of discussion on 30th April 2015 because of #DirtyTalkIn4words, a naughty campaign by ThatsPersonal.com, an adult toys portal. Even though dirty talking on...
View ArticleWhen Fortune created the magic of home cooked food through content marketing
When away from home, the most vivid memory is of the freshly ground masalas and boiling dal from the kitchen. That longing for home cooked food metamorphosed into a tangible emotion through digital...
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‘KuchPalOffline’ an offline online integration by McDonald’s India
In a world bordering on online obsessions, McDonald’sIndia asks you take a moment out to enjoy the real world with their ‘KuchPalOffline’ campaign. When was the last time we consciously did that? No...
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