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Dil Dhadkane Do – movie marketing the social way
Today, a movie’s doesn’t begin and end in three hours. It begins much earlier; across social media platforms. Dil Dhadakne Do began its journey a year in advance with Riteish Sadhwani’s post. Dil...
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Has Google India done it again with #TogetherOnline?
Google India decided to add an emotional touch to its Helping Women Get Online (HWGO) campaign through #TogetherOnline – a film meant for youngsters to understand their mother better. It was in 2013,...
View ArticleWhen an actor, a NGO and a food brand came together….
Ranveer Singh’s heart warming act; strong brand backing with Chings and YRF amalgamated with strong viral marketing elements – #IndiaKeHungerKiBajao by Akshaya Patra has it all. But that is not why we...
View Article#DontBeHorny – Social media for radio still a redheaded step child?
With news not yet allowed on radio, Red FM deals with the content deficit, in its new social responsibility oriented campaign – #DontBeHorny. Converting Red FM’s on air reach into online adhesion, the...
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What makes a YouTube video tick?
YouTube videos, if done right, can have a viral effect. A great YouTube video is usually a combination of factors like characters, story, and timing to name a few. The latest digital ad on ‘Mahindra...
View Article[Report] Maggi Crisis on social media
This May, our relationship with our favourite noodle changed forever when a batch was found with excess lead that could cause serious damage to mental and physical health During this difficult time,...
View ArticleSimple gestures come a long way with Snapdeal’s #WorldsBestDad
Yesterday we celebrated the strongest supporter in our lives – Our father. Snapdeal decided to take the celebration to another level on Twitter for all the fathers out there with their latest...
View ArticleBigg Boss 9: We have a social media campaign idea for you!
Binge watching Orange Is The New Black’s new season for the nth time? Well, you’re not alone, says Netflix. Promoting the all new season of the iconic series, BBH Labs creates content extension across...
View ArticleAn instant Instagram recipe for marketing to foodies
This summer, Zee Khana Khazana had us salivating with their latest social media innovation #InstaCookBook – a digital cookery magazine that showcased trendy summer recipes in 10 second videos on their...
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Going beyond utility of social banking, Axis Bank’s #PingPayKaro
When mobile banking first entered in 2008, little did we know that new media can make banking agnostic to this point? Brace yourself for the social network of banking. A unique, multi-social payment...
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First Economy weaves storytelling in new Vijay Suraksha campaign
Sombre industries such as BFSI and Realty get shackled in the creative land of marketing. While TV spots still offer a window for emotional tugs, social media demands tactful communication bridging....
View ArticleForever21 proves technology is the new magician with its thunderous social by...
Imagine seeing your Instagram selfie as a literally moving thread picture. Forever21 brings this imagination live. With Forever21’s social media agency Breakfast’s latest combined engineering, it is...
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Now, this is Pinteresting!
Pinterest, a visual discovery platform has a loyal group of users since in launch in 2010. Brands too have managed to use this platform in a very creative way and it has proved to work wonders so far....
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A social media learning for BFSI brands
New media channels help retrieve data that can then be inferred to understand consumers better. ICICI Lombard’s #ILoveMe campaign helped the BFSI brand derive data to understand women and their...
View ArticleWhen girls are free, they can change the world #PitchToHer
Child marriage is an evil that has been shackling the Indian subcontinent for decades now. YUWA, an NGO in Jharkhand – an area where girls get married at the tender age of 13-14 is giving...
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Festive Marketing this Independence Day – Snapdeal’s innovative approach
Every brand is guilty of festive marketing. It’s no longer a unique concept or a well kept secret that brands try to integrate on-going occasion into their digital campaigns. The latest one this...
View Article#ForASister: Subjective approach towards India’s most famous cuss word
PostPickle published a DVC on their Facebook and Twitter page with use of #ForASister. This short film encourages brothers to take a pledge on their website promising to give their sisters this unique...
View ArticleCreating a larger brand identity with right associations
Berger feeds on social media are usually great updates on the latest colour trends and décor styles. When Pixels came along, Berger decided to play with colour differently. Berger Paints came together...
View ArticleCan this be Maggi’s ultimate social comeback?
As the saying goes, ‘If you love something set it free, if it comes back to you it was meant to be’ – this is exactly what happened with Maggi and that definitely proved, food is true love especially...
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Camlin’s Rakhi Maker creates school like nostalgia on social media
That whiff of coated colours while tearing into a new pack of crayons to participate in rakhi making or card designing contests! Borrowing a sharp pencil for last minute finishing – these little...
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