Clik here to view.
Winning hearts and markets through purpose-driven branding
If someone were to tell you that the purpose of a business can be other than profits, you would think they are out of their minds. Conventional knowledge tells us that a business exists for the sole...
View ArticleClik here to view.
Heeru Dingra moves on from dentsu India
Following a nine-year tenure with dentsu India, Heeru Dingra is moving on from the agency. Her association with the network commenced in 2015 when WATConsult was acquired by the then Dentsu Aegis...
View ArticleClik here to view.
Sociowash bags the digital mandate for Tide Arabia
Sociowash, an integrated advertising agency, has secured the digital mandate for Tide Arabia, the leading laundry detergent brand in the UAE. The agency will be responsible for elevating the brand's...
View ArticleClik here to view.
Instagram's Creator Marketplace expands globally for brand-creator...
Instagram is expanding its Creator Marketplace to eight new markets, making it easier for brands and creators to collaborate globally. Initially launched in the US in 2022, this platform facilitates...
View ArticleClik here to view.
PROHED wins performance marketing mandate for PokerBaazi
PROHED, the performance marketing agency, has won the performance marketing mandate for PokerBaazi, an online gaming platform for the third time. The announcement comes after the continuous successful...
View ArticleClik here to view.
WhatsApp introduces new text formatting features
Mark Zuckerberg has unveiled the latest updates to WhatsApp, aimed at streamlining communication and facilitating effective message organization. The four new text formatting options are designed to...
View ArticleClik here to view.
Reckitt Benckiser (India) led Music Genre advertising in 2023: TAM report
TAM India has unveiled its annual report on advertising in the Music Genre in 2023. As per the report, in 2023, the Music Genre experienced a 46% increase in ad volumes per channel compared to 2019....
View ArticleClik here to view.
Abhishek Shetty joins Swiggy as the Marketing Lead for Swiggy Instamart and...
Abhishek Shetty, formerly the Chief Marketing Officer at Stader Labs, has joined Swiggy as the marketing lead for Swiggy Instamart and Private Brands. With a skill set encompassing brand management,...
View ArticleClik here to view.
Digidarts secures the digital mandate for HomeSharp
HomeSharp is a Mumbai-based real estate platform and advisory dedicated to the home-buying experience. To enhance its mission of providing homes to a broad audience through effective brand awareness...
View ArticleClik here to view.
You can have everything just not at the same time: Tara Kapur on Human Behind...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Tara Kapur, India Marketing Head of Duolingo English Test. Having changed...
View ArticleClik here to view.
AdLift secures the paid marketing duty for Two Brothers Organic Farms
AdLift, a global digital marketing agency, has announced the onboarding of Two Brothers Organic Farms. Won in a multi-agency pitch, the agency will be handling the paid marketing responsibilities for...
View ArticleClik here to view.
FCB India announces new creative leadership and departure for its Delhi Office
FCB India, part of the FCB Group agencies in India, announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National...
View ArticleClik here to view.
Creativeland Asia appoints Divya Agarwal as Chief Strategy Officer
Creativeland Asia (CLA) has appointed Divya Agarwal as Chief Strategy Officer. Agarwal will also head Crossbow Insights, Creativeland Asia’s research and consumer insights division. Agarwal has...
View ArticleClik here to view.
Hogarth India’s Karthik Nagarajan on the content industry reinventing itself...
AgencyCon, The great Indian Agency Festival 2024 witnessed a series of discussions and insights, beckoning forth the curious minds shaping the advertising, media and marketing landscape. The event was...
View ArticleClik here to view.
Building the Indian Agency of the Future ft. Schbang’s Harshil Karia
Harshil Karia, Founder, Schbang took the live stage at Social Samosa AgencyCon Festival & Indian Agency Awards pondering over how the advertising industry in India as a whole is collectively...
View ArticleClik here to view.
The guide to crafting the perfect pitch
As agencies strive to secure coveted clients, the quest for crafting an irresistible pitch becomes an indispensable pursuit. At the fourth edition of AgencyCon, which featured various discussions and...
View ArticleClik here to view.
Navigating the transformative landscape of sports marketing in the digital age
Sports marketing is at a critical crossroads in the constantly changing world of content consumption, where attention spans are getting shorter, and sports consumption is changing regularly. New...
View ArticleClik here to view.
Audio Series presented a USD 21-25 Bn global TAM opportunity in 2023: Redseer...
Redseer Strategy Consultants has unveiled the latest trend reshaping the entertainment landscape: the meteoric rise of Audio Series. The report reveals that this entertainment medium is capturing...
View ArticleClik here to view.
Leo Burnett India appointed as lead creative and strategic agency for Birla...
Aditya Birla Group has aligned its creative and strategic mandate with Leo Burnett India, part of Publicis Groupe for the launch of Birla Opus. Leo Burnett has been tasked with designing the brand...
View ArticleClik here to view.
Savvytree bags the digital marketing mandate for Freco
Freco, a brand known for delivering direct farm produce, has announced a partnership with Savvytree for a comprehensive digital marketing mandate. This collaboration will focus on Performance...
View Article