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Mixed Route Juice wins mandate for JungleBerry
Mixed Route Juice has won the mandate for JungleBerry. The brand has assigned Mixed Route Juice with the task of bringing its vision to life through an inventive campaign after a multi-agency pitch....
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Nurturing the ideal Agency-Client relationship
The ideal agency-client relationship in advertising would make for a well-oiled machine, where both parties work collaboratively towards achieving common goals while respecting each other's expertise,...
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The Womb's Kawal Shoor joins the global industry panel for IPA 2024
Kawal Shoor, the founding partner at The Womb has been invited to be on the global industry panel of the IPA Effectiveness Awards, 2024. He is the only Indian advertising executive on the panel. And...
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Spotify introduces AUX, a service connecting creators with brands
Social media giants such as Facebook, Instagram, Snapchat, YouTube, and others have established programs aimed at connecting creators with brands, facilitating collaborations to benefit both parties....
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Talented.Agency's Arantxa Aquino on retaining talent beyond salaries and perks
Arantxa Aquino, Head of HR & Talent Experience at Talented Agency, took centre stage at the Social Samosa AgencyCon Festival & Indian Agency Awards, where her discussion encapsulated the...
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What goes behind mergers, acquisitions & consolidations
In the dynamic landscape of advertising, marketing and media, agencies often find themselves at crossroads, navigating between organic growth and strategic mergers. The journey of agencies like Social...
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Kofluence appoints Sohail Qadri Khan as Vice President - Client Success
Kofluence, the AI-driven Ad-Tech influencer marketing platform, has announced the appointment of Sohail Khan Qadri as the Vice President of Client Success. In his new role, Khan will lead the...
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India's internet penetration is at 55% as it reaches 820 Mn in 2023: Report
86% of internet users in India, i.e. 707 million people, enjoy OTT audio and video services, making it the top use-case for the internet in the country. These numbers were revealed by the ‘Internet in...
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Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023:...
GroupM, WPP’s media investment group, launched the second edition of “The Changing Landscape of Indian Television” on the state and potential of Addressable TV in India today. The report survey by...
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Instagram's ‘Friend Map’ feature could help track friends’ locations
Instagram is currently in the process of developing a new feature called "Friend Map," which will enable users to track their friends' locations in real time, as per reports. This feature, akin to...
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Dentsu Creative India’s Amit Wadhwa on the past, present and future of...
At the fourth edition of Social Samsoa AgencyCon, Amit Wadhwa, CEO, Dentsu Creative India highlighted the transformation of advertising since the early 2000s and shared that the industry has witnessed...
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India ranks highest in Consumer Confidence at 69.4%: Report
The LSEG-Ipsos monthly Primary Consumer Sentiment Index (PCSI) Consumer Confidence has further improved in February 2024, over January 2024, according to the LSEG-Ipsos Primary Consumer Sentiment...
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WPL Season 2 draws interest from FMCG, BFSI and women-centric advertisers
The Women’s Premier League (WPL) Season 2 has commenced, featuring five teams competing for the title. Reflecting on the success of its inaugural season, data from the Broadcast Audience Research...
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The key to future-proofing agency business
In an ever-evolving industry landscape, the concept of future-proofing agency business has become increasingly vital. As markets shift and consumer behaviour evolves, agencies must adapt and innovate...
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McDonald’s France delights stay-at-home diners with a musical twist
Stuck at home with nothing to wear, or battling a bad skin day? Perhaps you've had a hectic day at work and forgot to pack your lunch, or faced a long night preparing for an important presentation...
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Checklist to keep in mind as Indian agencies expand internationally
As agencies aim to broaden their reach and impact on a global scale, it becomes challenging to navigate the competitive landscape and foster sustainable growth. Expanding into international markets...
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From individual to collective: Rethinking women's progressive depiction in...
India is undergoing rapid modernization, yet its cultural impulses remain deeply ingrained. Amidst this transformation, women have been experiencing incremental but relentless progress over the past...
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Hashtag Orange appoints Gaurang Menon as Regional & Creative Head - West
Hashtag Orange, a digital native advertising agency, has announced the appointment of Gaurang Menon as its Regional and Creative Head for the West region. In this pivotal role, he spearheads the...
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Threads has three times the daily iOS downloads over X
While app downloads don't precisely indicate usage, they can offer insights into market trends. Currently, Instagram's Threads is emerging as the dominant player as the platform is now experiencing...
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NOFILTR.Group elevates Hitarth Dadia as Partner & CEO
NOFILTR.Group, an influencer incubator and social media services agency, has announced the appointment of Hitarth Dadia as Partner and CEO. Dadia, who previously served as the Partner and Chief...
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