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AgencyCon Agenda: All you need to know about the thought-leading sessions
AgencyCon, set to unfold in Mumbai, promises an insightful exploration into the future of agencies and the ever-evolving landscape of the advertising and marketing industry. Through thought-provoking...
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MCA & Meta launch WhatsApp helpline to combat AI-generated misinformation
The Misinformation Combat Alliance (MCA) and Meta are working on launching a dedicated fact-checking helpline on WhatsApp to combat media generated, using artificial intelligence which may deceive...
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Case Study: How TTT & Meesho leveraged social media to connect breakups and...
During Diwali, Meesho wanted to achieve an uptick in brand awareness and increased mindshare regarding festive outfits for both shopping and gifting. To do so, the brand collaborated with TTT to...
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Everymedia and Plus 1 Communications announce global alliance
Everymedia Technologies Pvt. Ltd. and Plus 1 Communications have announced an alliance to expand global partnering opportunities for brands and businesses. This alliance aims to streamline operations...
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Tathagat Jena elevated to Head of Marketing for India and APAC at HMD
Tathagat Jena has been elevated to the position of Head of Marketing, Direct-to-Consumer (DTC), and Online Business for India and the Asia-Pacific region at Human Mobile Devices (HMD), the company...
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Remembering Kavita Chaudhary, the actress who brought the iconic Lalita Ji to...
It is a rare phenomenon when a character from an ad campaign achieves such enormous popularity that they become synonymous with the brand and solidify a place in the collective memory of the masses....
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CCPA formulates new guidelines to identify misleading coaching ads: Report
The Central Consumer Protection Authority (CCPA) conducted the first meeting of the Committee constituted to prepare Guidelines with respect to misleading advertisements in the coaching sector on 8th...
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Brands turn Instagram's long-post glitch into a moment marketing trend
As you browse through your Instagram feed today, get ready for some endless scrolling. Last week, a new glitch surfaced on the photo-sharing app, allowing users to post extra-long images on their...
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Dentsu Creative India wins the creative mandate for Motorola India
Dentsu Creative India has bagged the creative mandate for Motorola. The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office. As per the mandate,...
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Webclixs secures the digital mandate for AapnoGhar Resorts
Webclixs has secured the digital mandate for AapnoGhar Resorts. Under this collaboration, AapnoGhar Resorts aims to strengthen its position in the hospitality industry with Webclixs' digital branding...
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Real V/S Virtual Influencers: The evolving tapestry of brand storytelling
In the dynamic landscape of influencer marketing, 2023 has ushered in a new era with the emergence of AI-based virtual influencers. These digital avatars are making waves and redefining the dynamics...
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Reddit strikes USD 60 Million AI content deal ahead of IPO launch
Reddit has reportedly struck a licensing deal with a major artificial intelligence (AI) company, as per Bloomberg's recent report. This agreement is valued at around USD 60 million annually. Reddit...
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Dalmia Cement onboards Ranveer Singh as its brand ambassador
Dalmia Cement has onboarded Ranveer Singh as its brand ambassador. With this collaboration, the actor will also feature in the brand's latest campaign that focuses on creating awareness among home...
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AdLift wins Two Brothers Organic Farms' mandate
AdLift has announced the onboarding of Two Brothers Organic Farms. Won in a multi-agency pitch, AdLift will be handling the paid marketing responsibilities for the brand. "We are thrilled to be...
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Wiggles’ Prashant Kohli joins Newton School as Senior Director - Marketing
Prashant Kohli has joined the tech education company, Newton School as the Senior Director of Marketing as per his announcement made on LinkedIn. Kohli previously served as the Chief Marketing Officer...
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Experts foresee Open AI’s Sora democratising and cutting video production costs
Have you ever seen a bicycle race on the ocean with different kinds of sea life posing as athletes, realistically so? This has been made possible on February 16, 2024, with Open AI’s latest creation -...
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Billie aims to puts an end to unrealistic beauty standards in new campaign
Are you sick and tired of constantly seeing beauty brands promoting unattainable beauty standards, all to capitalize on people's fears? Well, you're not alone. Jameela Jamil, the British actress and...
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Experts Speak: Marketing budgets in 2024 to consider technology and...
GroupM India’s This Year Next Year (TYNY) report suggests that the overall ad revenue in India is expected to reach INR 1,55,386 crore in 2024, with an incremental INR 14,423 crores compared to 2023,...
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Monk Entertainment, Schbang, AdLift win big at AgencyCon Indian Agency Awards
The Social Samosa AgencyCon Festival & Indian Agency Awards Show on 21st February 2024 honored the people and organizations that have produced some of the best work in the industry. We witnessed...
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AgencyCon: All you need to know about winners in the Individual Categories
The Social Samosa AgencyCon Indian Agency Awards celebrate the unsung heroes of the Indian advertising and marketing industry with a glamorous awards ceremony and thought-provoking panel discussions....
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