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70% of consumers are impacted by influencer marketing: Report
In today’s digital age, Influencer Marketing has emerged as a disruptive force, playing a pivotal role in helping brands connect with their target audience. Influencers, typically considered...
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AgencyCon 2024 jury shares a message for participants
To honour and appreciate the minds behind many memorable ads, Social Samosa is back with the fourth edition of its IP AgencyCon 2024. The event aims to celebrate and acknowledge the unsung heroes who...
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VML strengthens its leadership team in India
VML, the global brand, customer experience, and commerce agency unveils its new in-market leadership team in India, aimed at providing operational excellence, support to clients across the region, and...
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Curativity expands its leadership team with the appointments of Aarti...
The new-age marketing services agency, Curativity Brand Partners announces the strategic appointments of Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business. The duo will be...
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The consumer is our boss, says Ravi Makwana on Human Behind The Marketer
In this episode of Team Pumpkin presents Human Behind The Marketer created by Punctuate Inc, Founder Saloni Surti interviews Ravi Makwana, Chief Marketing Officer of Tim Hortons, India. Makwana...
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The ABBY One Show Awards announces its chairpersons for the 2024 jury
Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content...
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Despite slow growth, digital is projected to grow 17% in 2024: Pitch Madison...
Madison Media is back with its predictions for the advertising industry for 2024. Shantanu Khosla, Executive Vice Chairman – Crompton Greaves Consumer Electricals Ltd. who was the Chief Guest at the...
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What's next for influencer marketing?
Nowadays, AI is redefining influencer marketing, and optimising decision-making through advanced analytics. AI assists influencers by analysing audience behaviour and trends, enabling tailored content...
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Lowe Lintas bags the creative mandate for Jawa Motorcycles
Classic Legends Private Limited has appointed Lowe Lintas as their creative AOR for Jawa Motorcycles. The agency said in a press statement that the win is more special for the agency, as the team had...
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Dentsu Webchutney’s Farishte Irani named Next Creative Leaders winner
Farishte Irani, group head - copy at Dentsu Webchutney in Mumbai, is among the 34 young creatives from 16 countries named as the latest winners in the global Next Creative Leaders competition,...
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Sora: OpenAI unveils latest tool that converts text prompts to videos
OpenAI has unveiled its latest innovation: Sora, a software touted to be capable of producing remarkably lifelike one-minute videos from text inputs. Under Sam Altman, the AI startup is currently...
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A day after surpassing Amazon, Nvidia is now worth more than Alphabet
Just one day after overtaking Amazon, Nvidia surpassed Alphabet in market capitalization on Wednesday. According to Bloomberg, the chip manufacturer's stock has surpassed the owner of Google's $1.82...
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Social Samosa Superwomen 2024: Nominations open now!
Social Samosa returns to recognise and celebrate the accomplished women of the Media, Advertising and Marketing industry with the ninth edition of Social Samosa Superwomen. It is an ode to women...
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Dettol Toilet Soaps led Movie Genre advertising in 2023: TAM report
TAM India has unveiled its annual report on advertising in the Movie Genre in 2023. As per the report, In 2023, there was a 4% increase in advertising volumes compared to 2022; advertising volumes in...
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Puma collaborates with Delhi Capitals as their kit partner in a multi-year deal
Sports brand PUMA India has joined forces with Delhi Capitals as the official kit partner, ahead of the year’s high-powered WPL and IPL season. PUMA’s partnership with Delhi Capitals furthers its...
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Taylor Swift: The MVP of the Super Bowl Marketing
In the ever-evolving world of pop culture, one phenomenon reigns supreme alongside large sporting events like Super Bowl LVIII - Taylor Swift. This year's Super Bowl was watched by an average of 123.4...
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Experts Speak: Ethical conundrums of AI and its use in advertising
Imagine chatting with both a machine and a human without knowing who's who. If the machine can fool you into thinking it's human, voilà! It has passed the test. This is the famous Turing test,...
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Google unveils new generation of AI Gemini 1.5 Pro
Google has unveiled Gemini 1.5 Pro, an upgraded GenAI model capable of processing significantly more data than its predecessor, Gemini 1.0 Pro. This new model can handle about 35 times more text or...
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Meta to shift Apple tax to advertisers on Facebook & Instagram
By revealing that it will soon charge its users Apple's 30% service fee, Meta hopes to capitalize on advertiser dissatisfaction in its legal dispute with the company over in-app purchase costs. This...
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Social Beat bags digital mandate for Sukoon
Digital marketing agency Social Beat has won the digital mandate for Sukoon, India's mental health hospital chain, after a multi-agency pitch. Won after a multi-agency pitch, the mandate will consist...
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