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Specialisation is the key to marketing success: Krishnarao Buddha on Human...
In this video series, Saloni Surti interviews Krishnarao Buddha, Sr. Category Head - Marketing at Parle. Buddha discusses his 30-year career in marketing, including his time working at Uncle Chips and...
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Ad revenue estimated to grow at 10.2%: GroupM India's TYNY report
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach INR 1,55,386 crore in 2024, with an incremental INR 14,423 crores compared to 2023....
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Ranveer Singh & Johnny Sins team up for Bold Care campaign to raise awareness
Bold Care has announced the launch of their witty campaign, #TakeBoldCareOfHer with Ranveer Singh, who has joined them as a co-founder and has been working with them behind-the-scenes for more than a...
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The Advertising Club and AAAI unveil awards governing council for ABBY One...
Marking its 55th edition, the ABBY One Show Awards is scheduled to take place on 29th, 30th, and 31st May 2024 during Goafest at Grand Hyatt, Bambolim in Goa. The awards aims to honour, inspire and...
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X unveils advertiser control feature to safeguard brands from controversial...
X, formerly Twitter, has announced that it will introduce a feature enabling advertisers to display ads alongside specific content creators. This move aims to grant advertisers control over ensuring...
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Urbn appoints Kartik Aryan as its new brand ambassador
Urbn, a homegrown D2C charging solution brand, has signed Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering charging solutions...
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Brands celebrate the season of love with Valentine's Day campaigns
Valentine's Day, celebrated annually on February 14th, is a day dedicated to expressing love and affection. It's a time when people exchange gifts, cards, and romantic gestures with their partners or...
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iCubesWire appoints Nivedita Dwivedi as Sr. Business Director
iCubesWire has appointed Nivedita Dwivedi to lead its business development across the West and South markets in India. With this new addition to its leadership team, the company is firming up its hold...
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Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
Every year, brands try to harness the tide of love during Valentine's week. Brands of chocolates, confectionaries, soft toys, and the ones in travel and tourism are keenly interested in jumping on the...
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Jignesh Shah joins Adani Wilmar as Head of Media and Digital Marketing
Adani Wilmar, a Food and FMCG company in India, appoints Jignesh Shah as Head of Media and Digital Marketing. With over 20 years of experience, including a decade at Adani Wilmar, Shah brings his...
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Ex-Meta Priya Rege Jaggi joins McDonald's as Associate Director of Marketing
After leading consumer marketing efforts for Facebook and Instagram for over four years, Priya Rege Jaggi joined McDonald's as Associate Director of Marketing in February 2024. With a proven track...
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C Com Digital bags the digital mandate for VIDHYOU Skincare
C Com Digital has won the mandate of VIDHYOU. It will be responsible for spearheading digital marketing for the company. Chetan Bangera, founder and partner of VIDHYOU, said, 'VIDHYOU isn't just...
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GroupM’s Maps and Priti Murthy about prominent advertising, media & marketing...
GroupM India’s This Year Next Year (TYNY) report 2024 highlights that the overall ad revenue in India is expected to grow at 10.2% and reach INR 1,55,386 crore in 2024, with an incremental INR 14,423...
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Ipsos India announces Archana Gupta's expanded role & Malavika Mani's...
Ipsos, a global market research agency has announced senior level role enhancement and hiring – the expanded role of Archana Gupta, executive director and country service line leader, Market Strategy...
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Experts Speak: Some must-have skills for CMOs in 2024
With the emergence of Artificial Intelligence (AI), brands have actively started incorporating it in marketing campaigns. In 2020, Mondelez launched an AI-driven Cadbury campaign, #NotJustACadburyAd...
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mSix&Partners wins the integrated media mandate for Kapiva
mSix&Partners, GroupM's outcome-based agency, has secured the integrated media mandate for the D2C Ayurvedic nutrition brand Kapiva, following a multi-agency pitch. The agency will handle all...
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SocioClout appoints Abhilash Singh as Chief Revenue Officer
SocioClout announces the appointment of Abhilash Singh as its Chief Revenue Officer (CRO), marking a pivotal moment in the company's strategic roadmap towards fortified and accelerated revenue...
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Beyond broadcasting: Key trends driving Radio into 2024 and beyond
In 2023, India celebrated 100 years of radio - one of the earliest mediums that provided news, information, and entertainment to the public at their convenience. In the past year, the radio industry...
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ChatGPT can recall and erase information based on your instructions
OpenAI has initiated the rollout of new "memory" controls for a select group of ChatGPT users, with plans for a wider release in the future. These controls empower users to instruct ChatGPT to...
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Hyper-personalised content backed by predictive analytics, promises to...
AI’s rise and prominence in advertising and marketing has brought the industry on the precipice of a significant change. AI stands poised as a formidable force set to reshape industries in the years...
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