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Snap announces 10% workforce reduction amid growth plans
Snap, the parent company of Snapchat, has announced plans to cut its workforce by 10%, which would affect over 500 employees based on the figures released in November 2023. This decision, disclosed in...
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Case Study: How Netflix reimagined iconic scenes using pop-culture stars and...
Netflix India's 2023 playback campaign used imaginative prompts to connect unlikely crossovers by Bollywood actors and content creators of iconic Netflix scenes to engage with the audience....
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Indian e-commerce ads may continue to outperform other digital segments: Report
Elara Securities has released its report that sheds light on the ad spends across various sectors in the last quarter of 2023. It talks about the continued growth of e-commerce and its dominance over...
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After a disappointing year, queer community calls for improved advertising in...
2023 started on a high note. The advertising and marketing industry probably saw its first billboard campaign featuring queer couples as Future Generali launched its OOH campaign. However, the...
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BORN HI wins the digital mandate for Meyer Organics
BORN HI won the digital mandate for Meyer Organics. As per the mandate, BORN HI will spearhead all aspects of digital and social communications across various platforms, creative campaigns, SEO, and...
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Nippon India Mutual Fund appoints Kaiyomurz Daver as Chief Marketing Officer
Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), announces the appointment of Kaiyomurz Daver as their New Chief Marketing Officer. Daver brings...
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Google confirms that their restructuring is not driven by AI replacing jobs
In the fourth quarter of 2023, Google's advertising products powered by artificial intelligence were noted as "bright spots" despite falling short of analyst expectations. Ad revenue amounted to $65.5...
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Hero MotoCorp's new campaign empowers women riders beyond boundaries
In its stride towards breaking societal norms and empowering women riders, Hero MotoCorp has launched its new social impact campaign, #AbJaanaHoJahan to promote its product range Hero Pleasure....
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Neeraj Chopra joins Team Visa and is brand ambassador in India
Visa Inc. (NYSE: V) has enlisted Neeraj Chopra as a Team Visa athlete, ahead of the Olympic Games Paris 2024. Chopra’s collaboration with Visa makes him the second athlete from India joining Team Visa...
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Agency Premier League: List of participating agencies unveiled
Social Samosa’s Agency Premier League is all set to take place on the 7th & 8th February in Mumbai. This league is more than just a sporting event; it's a platform for advertising and marketing...
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Will 2024 be the year advertisers take sustainability seriously?
Sustainability– you've probably bumped into this word many times, in conversation with colleagues, scrolling through Instagram, or maybe buried in that email you dumped in the junk folder. It’s the...
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Generation Z has regressive views on gender roles: Ipsos report
Ipsos India has unveiled a new report that sheds light on the myths about Generation Z and Gen X, providing an understanding of the two key cohorts, exhorting marketers to fine tune their targeting...
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41% of Gen X feel not at all well-represented in ads today: Report
Ipsos India has unveiled a new report that sheds light on the myths about Generation Z and Gen X, providing an understanding of the two key cohorts, exhorting marketers to fine tune their targeting...
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Lay's taps into emotional resonance with Ranbir & Neetu Kapoor for its recent...
PepsiCo’s Lay's recently launched its campaign, ‘Isey Kehte Hain Pyaar.’ The campaign features Neetu Kapoor along with Lay’s brand ambassador Ranbir Kapoor capturing the clash between affection and...
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Can early Millennials and Gen X be a potential target audience for...
As February begins, conversations about relationships, love, gifting, and dating start dominating the advertising world. Valentine’s Day has been a prominent event in the Indian advertising calendar...
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Bluesky goes public, promises a decentralised social media network
After nearly twelve months of operating as an invite-only platform, Bluesky has transitioned to being accessible to the general public. Backed by Twitter co-founder Jack Dorsey, Bluesky emerges as a...
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Rimona Ganapathy joins Red Bangle as Sr. VP - Creative Services
Red Bangle has onboarded Rimona Ganapathy as Senior Vice President of Creative Services. Her journey in advertising and content includes her stint as Executive Creative Director at MullenLowe Lintas...
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MSD cuts ties with Schbang post the Poonam Pandey controversy
According to media reports, MSD, the Indian affiliate of US pharma company Merck, has ended its association with Schbang -- the digital marketing agency behind the Poonam Pandey death hoax. The company...
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TheSmallBigIdea rebrands; unveils new logo
TheSmallBigIdea has unveiled its new brand identity with a new logo and credo ‘What’s Next!’, marking its 10th year in the industry. TheSmallBigIdea’s new identity is inspired by the symbiotic...
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Case Study: How Duolingo English Test’s 360-degree campaign leveraged the...
By joining the conversation around the release of Shah Rukh Khan starrer, ‘Dunki,’ the Duolingo English Test sought to leverage the film's popularity and create a connection between the movie and the...
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