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Advertising and marketing industry welcomes interim budget 2024-25
Finance Minister Nirmala Sitharaman presented the Interim Budget for 2024-25 in Parliament on Thursday. The budget is focused on digital transformation, startups, social programs, infrastructure, real...
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Beckhams recreate viral #BeHonest meme for Uber Eats Super Bowl Commercial
Uber Eats has set the stage for a star-studded Super Bowl commercial featuring the renowned couple, David and Victoria Beckham. The online food delivery platform presented fans with a teaser earlier...
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Brands stir up a billboard banter with Netflix amidst Killer Soup promotions
The brandverse has hopped onto yet another #billboardbanter bandwagon. To promote its latest original show, Killer Soup, Netflix rolled out an OOH reading 'Craving killer soup? Watch now'. Swiggy soon...
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Fever FM rebrands, unveiling a new logo and tagline
Fever FM Network has unveiled its new brand identity and tagline 'Happening Hai'. Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate shows....
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Case Study: How Continental Malgudi reached 1000+ households through...
With the 'Keeping the Traditions Alive' campaign, Continental Malgudi aimed to inspire a renewed sense of connection and pride in preserving and celebrating traditional festivities during Pongal, and...
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Mohey’s Vedant Modi on making real-life brides the center of communication...
In 2017, Vedant Fashions, the company behind ethnic wear brands Manyavar and Mohey, introduced their TVC #NayeRishteNayeVaade for the former, featuring Bollywood actor Anushka Sharma and the Indian...
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Agency Feature: The A to Z about DRN
Who are we? We are Digital Refresh Networks (DRN), an AI-assisted content solutions agency. Our core mission is to transform businesses into brands, offering innovative solutions that span across...
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Varun Anchan joins MullenLowe Lintas Group as ECD
Varun Anchan has joined MullenLowe Lintas Group as the Executive Creative Director. Anchan made the announcement public through a LinkedIn post. According to his LinkedIn profile, as the ECD, Anchan...
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Brands share their humourous take on Interim Budget 2024-25
On the morning of February 1st, Finance Minister Nirmala Sitharaman presented the interim budget for 2024-2025 in Parliament. Considered a short-term financial plan, this budget acts as a placeholder...
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HashFame introduces a free app for marketers to connect with 70,000 influencers
In recent years, influencer marketing has been recognised as one of the fastest-growing markets in India. The increased time spent on social media by millennials and Gen Z has propelled the evolution...
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Meta ad impressions increased by 21% year-over-year in the fourth quarter of...
Meta's advertising revenue witnessed growth, increasing from $31.25 billion to $38.71 billion in the year-on-year analysis for the fourth quarter. Looking at the broader picture of 2022, the revenue...
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Viacom18 Studios brings a fresh perspective to Fighter promotions
The duo of Hrithik Roshan and Siddharth Anand is back with another high-octane action flick, this time with an extra dose of nationalism. The film stars Roshan, Deepika Padukone, Karan Singh Grover,...
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Scaling AI Success: Strategies for CXOs to Maximize Value
As innovations in the field of AI continue to reshape industries and transform business operations, CXOs play a crucial role in ensuring that their organizations harness the full potential of these...
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8Bit Creatives partners with Rooter to boost gaming content in India
8Bit Creatives has partnered with Rooter, to bolster the nation’s Gaming Creator Economy. This collaboration will see 8Bit Creatives' notable gaming influencers, PC gamers, and GTA roleplay creators,...
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Dentsu Creative India expands its mandate for TTK Healthcare
Dentsu Creative India has expanded its mandate with TTK Healthcare. The agency will now handle social media and media duties for its three brands - Skore, Eva, and MsChief. The account will be serviced...
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Marketing gimmicks: When brands push the limits for attention
In an industry where attention is currency, a few brands and celebrities have recently resorted to marketing gimmicks, leaving audiences puzzled. On February 02, Poonam Pandey sent shockwaves across...
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Poonam Pandey death hoax: Everything that has transpired till now
The news of Poonam Pandey’s death shocked the internet on February 1, 2024. The Indian model’s untimely demise caused a stir on social media and the reason for her death was declared to be cervical...
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Blissclub urges women to familiarise themselves with uninterrupted workouts
Blissclub has unveiled its latest campaign encouraging women to familiarise themselves with undistracted workouts. The campaign, which is a sequel to its ‘Bitch Club’ campaign, advocates women to...
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Google adds AI feature to Maps
Google Maps has introduced an AI feature to help users discover new places. The new feature analyses over 250 million locations on Google Maps and contributions from over 300 million Local Guides to...
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The ABBY One Show 2024 to be held from 29th-31st May at Goafest
The Advertising Club has announced the 55th edition of The ABBY One Show Awards 2024, South Asia’s Gold standard, acknowledging creative excellence in advertising. The ABBY One Show Awards 2024, are...
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