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Instagram users can now disable read receipts in DMs
Following its announcement in November, Instagram now allows users to disable read receipts for DMs. This feature enables users to manage the visibility of 'Read' and 'Seen' indicators at their...
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FICCI appoints Arjun Nohwar as Co-Chair of FICCI Media & Entertainment...
The Federation of Indian Chambers of Commerce and Industry (FICCI) has appointed Arjun Nohwar as the Co-Chair of the FICCI Media & Entertainment Board. Currently, he is the General Manager for...
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DigiStreet Media wins the digital and creative mandate of Sohan Lal Commodity...
Sohan Lal Commodity Management appointed DigiStreet Media as its strategic partner to handle the digital and creative mandate. DigiStreet Media will be responsible for steering SLCM's digital and...
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91.3% E-com brands failed to address the real customer pain points in their...
ODN launched e-Commerce Content Analysis report. The report focuses on e-Commerce Brands Content across various marketplaces and 25 different categories comprising of Home and kitchen, Beauty and...
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Stellantis India appoints Kumar Priyesh as Brand Director for Jeep
Stellantis India announces the appointment of Kumar Priyesh as the Brand Director for Jeep. A professional with over two decades of expertise in automotive sales, marketing, and network development,...
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Innovation and strategy in the heart of marketing excellence
We recently bid farewell to one of the most action-packed years for marketing. 2023 was truly a whirlwind for India. As the ISRO team watched with bated breath the fate of their Chandrayaan-3 mission,...
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IPL 2024: BCCI initiates Official Partner Rights bidding Process
The IPL Governing Council has extended an invitation to well-established entities to bid for the acquisition of Official Partner Rights for the Indian Premier League. A comprehensive set of terms and...
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L&K Saatchi & Saatchi appoints Balakrishna Gajelli as ECD
L&K Saatchi & Saatchi has appointed Balakrishna Gajelli as its Executive Creative Director. He will be based in the agency’s Mumbai office and report to Kartik Smetacek, Chief Creative Officer...
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Tata Tiscon advocates for informed home-building decisions
Building a home is a cherished dream for many, but the process often neglects the crucial decision of selecting building materials. People often invest significant time in selecting home designs and...
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Togglehead partners with Hypothesis to power its influencer marketing campaigns
Hypothesis has partnered with Togglehead. It will bolster Togglehead’s data-driven approach to execute the agency’s marketing campaigns. The partnership will see Hypothesis empower Togglehead to make...
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The idea will lead to a successful ad film, no matter the length: Amit Sharma...
In 2023, the Indian advertising sector held an estimated worth of around INR 916.32 billion. Anticipated to expand at a Compound Annual Growth Rate (CAGR) of 11.0% from 2024 to 2032, the market is...
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SG Mart onboards Akshay Kumar as its brand ambassador
SG Mart Ltd. has signed Akshay Kumar as its brand ambassador. With this partnership, the brand aims to expand its brand presence across the nation. The partnership will see Akshay Kumar endorse the...
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Agency Premier League: A guidebook answering all your FAQs
As a prelude to AgencyCon and in an effort to foster closer ties within the Advertising and Marketing (A&M) industry, Social Samosa is gearing up to unveil its inaugural edition of 'Agency Premier...
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Regional channels had 75% share of ad volumes in News genre in 2023: TAM report
TAM India has released its advertising report for news across media for the year 2023. According to the report, Around 300+ brands covered 50% of News genre ad volumes in Y 2023. Advertising in the...
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Alphabet's Q4 revenues surge 13% to $86B
Alphabet Inc., the parent company of Google, has released its Q4 2023 earnings report. The company reported a revenue of $68.4 billion for the quarter, marking an 18% increase compared to the same...
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White rebrands; unveils a new logo
White, an experiential agency has announced its visual rebranding and revealed a new logo. With this change, the agency aims to harness the power of experiences for brands and help them connect with...
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We aim to double our network to 10,000 stores, focusing on personalised...
With over 900 D2C brands in India and more than 100 million online shoppers in the country, the Indian D2C market value is projected to surpass the mark of USD60 billion by 2027, growing at a CAGR of...
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Dealing with consumer criticism & fixing unsuccessful experiments, ft Lay’s
Consumers are raising their voices more than ever in today's digital age, utilising social media platforms to express their opinions, concerns, and expectations openly. It has now become crucial for...
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Swiggy appoints Ashwath Swaminathan as Chief Growth & Marketing Officer
Swiggy has appointed Ashwath Swaminathan as Chief Growth & Marketing Officer. Swaminathan will be responsible for building and executing Swiggy’s growth and marketing strategy designed to engage...
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Badshah Masala takes a modernised approach with latest campaign for...
Badshah Masala, a spice brand in India, dominating markets in Gujarat and Maharashtra, has launched its latest regional campaign, showcasing a modernized approach. Established in 1958, Badshah Masala...
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