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Colgate Palmolive India records a 20.20% increase in ad spends
Colgate-Palmolive (India) Limited has released its financial results for the quarter and nine months ending December 31, 2023, showcasing a positive trend in both sales and profitability. The company...
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Good Glamm's Priyanka Gill joins Kalaari Capital
The Good Glamm Group's Co-founder Priyanka Gill has joined Kalaari Capital as a Venture Partner. She is already a Founding Board member of CXXO. Gill will now head the CXXO initiative to scale more...
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Moj & Sharechat partner with Integral Ad Science for media quality measurement
Moj and ShareChat have partnered with Integral Ad Science (IAS) to deploy media quality measurement for the advertisers on its platform. Media Quality metrics are an important prerequisite for...
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Google transforms Chrome using an Ai-Driven update
Google's Chrome browser is delving deep into the realm of AI. Instead of simply adding a Bard sidebar to the browser, Google is introducing several features that leverage its models to enhance the user...
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Music, merchandise, and collabs: Fighter’s steadfast marketing strategy
The duo of Hrithik Roshan and Siddharth Anand is back with another high-octane action flick, this time with an extra dose of nationalism. The film stars Roshan, Deepika Padukone, Karan Singh Grover,...
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Admatazz bags the integrated marketing mandate for Anupam Stationery
Admatazz has won the integrated marketing mandate for Anupam Stationery. As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media...
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Sociowash wins Continental THIS's digital mandate
Sociowash has secured the integrated digital mandate for Continental THIS. Following a multi-agency pitch, Sociowash's team will spearhead this partnership, focusing on enhancing Continental THIS's...
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FICCI appoints Kevin Vaz as the Chairman of Media & Entertainment Committee
The Federation of Indian Chambers of Commerce and Industry (FICCI) has announced the appointment of Mr Kevin Vaz, CEO – Broadcast Entertainment, Viacom18 as the Chairman of FICCI Media &...
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Interim Budget could have an indelible impact: A digital perspective
As India basks in the spotlight of the G20 presidency and the World Cup's electrifying energy, all eyes turn to the upcoming Interim Budget 2024. This budget isn't just about numbers; it's a pit stop...
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Higher share in ad spends and path to profitability: Experts share OTT trends...
The sports streaming war on OTT platforms, which began in 2022 with Disney+ Hotstar losing its IPL rights, continued into 2023 as platforms fiercely competed for digital rights. This year, the sports...
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Madison Media Alpha & PMG appoint Atomberg as the official partner for BCCI
Atomberg Technologies has partnered with the Board of Control for Cricket in India (BCCI). The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are parts of...
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YCOM appoints Vijay Varma as its brand ambassador
YCOM has roped Vijay Varma as its brand ambassador. The brand has also rolled out a campaign which features Varma talking about the brand's offerings. Commenting on the launch, actor Vijay Varma said,...
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Dentsu Creative India bags digital mandate for Sony Entertainment Television
Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns...
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Brands join in to celebrate India's 75th Republic Day
On January 26th, as India celebrated Republic Day, brands showcased creativity through special messages and engaging ads. Going beyond simple product promotion, some brands tried to emotionally connect...
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Elevating humanity and connection are key brand opportunities for 2024: Report
VML has released its ‘The Future 100: 2024’ report which lays out 100 trends set to shape consumer spending over the next year. For the very first time, the report mentions “Brand India”, as the...
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Google's Lumiere pushes AI videos closer to reality
Google's latest video generation AI model, Lumiere, employs a novel diffusion model named Space-Time-U-Net (STUNet). This model determines the spatial location of objects in a video and how they change...
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Team Pumpkin secures the marketing mandate for The Maeva Store
Digital marketing agency Team Pumpkin has bagged the marketing mandate of home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand's social media,...
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Case Study: How Max Protein and the Mumbai Police Department raised awareness...
To increase awareness about fitness, motivate behavioural change, foster a sense of community among its consumers and celebrate India's 75th Republic Day, Max Protein collaborated with the Mumbai...
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W.A.Y.S bags FILA & FITFLOP's integrated marketing mandate
What Are You Saying (W.A.Y.S.) has won the creative and digital marketing mandate for FILA & FitFlop, from the house of Metro Brands Limited (MBL). The brands have partnered with What Are You...
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Indian AI-focused ad agencies share the most peculiar client briefs they’ve...
Time and again, the ad industry has talked about receiving absurd and out-of-the-world briefs from their clients. In pursuit of crafting the next viral creative or campaign, brands have often resorted...
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