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Going beyond Cricket in sports marketing
I grew up in '90s India'. An India fuelled by a strong sense of who we are; Unapologetically rooted in our culture and sentiments. We loved our religion, our movies, and our cricket. Religion created...
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OpenAI bans a political chatbot developer to curb misinformation
According to The Washington Post, OpenAI took action on January 20 by banning the creators of Dean.Bot, a chatbot powered by ChatGPT. The bot aimed to boost interest in the Democratic candidate from...
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Sunil Balachandran joins The Content Lab as Chief Business Officer
Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as Chief Business Officer. Balachandran, who was formerly COO at WiseApe, will leverage his...
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Experts Speak: A guide to creating authentic & resonant Republic Day...
‘What’s your Roman Empire?’ A trend that has been doing rounds on social media in the past few months implies a person’s thoughts in their free time, a glimpse into someone's idle musings. But what...
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Yellow.ai integrates 30% of its global GenAI bots in the Indian market
The utilization of generative artificial intelligence (GenAI) for enhancing customer engagement is witnessing significant traction in India. Yellow.ai, a leading conversational AI company,...
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Goafest 2024 to be held from 29th-31st May
The Advertising Agencies Association of India (AAAI) and The Advertising Club has announced the 17th edition of Goafest. The event is scheduled to take place from the 29th to the 31st of May 2024 at...
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Wieden+Kennedy secures Hero Cycles’ mandate
Wieden+Kennedy has bagged the mandate for Hero Cycles. The agency's mandate is to steer the brand into a new era, bringing a contemporary perspective to the entire brand portfolio of the company. The...
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Savvytree secures Akihi's social media & creative mandate
Savvytree has bagged the Social Media & Creative mandate for Akihi, a luxury vegan skincare brand. The agency will boost Akihi's online presence and increase brand visibility in the digital...
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Samsonite extends #TestedLikeSamsonite campaign with Milind Soman and Karun...
Samsonite, the global leader in travel solutions, is back with an extension of the campaign – 'TestedLike Samsonite'. The campaign highlights the rigorous tests of strength and durability each...
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Rajashree R joins Tech Mahindra as Chief Growth Officer for strategic...
Tech Mahindra has appointed Rajashree R as its Chief Growth Officer for strategic verticals in the Americas. Rajashree, previously the Chief Marketing Officer of Tata Consultancy Services (TCS) and...
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Data privacy regulations, AI and personalised content to define MarTech in...
CleverTap, the all-in-one engagement platform has announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences. According to it, the convergence of data...
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Alcohol advertising: Where culture meets regulation
Alcohol advertising regulations often reflect the intricate relationship between societies and the role of alcohol in the cultural, religious, and social practices. The cultural attitudes toward...
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Rahool Talukdar joins Digital Refresh Networks as Head of Creative
Digital Refresh Networks has appointed Rahool Talukdar as Head of Creative. In his role at Digital Refresh Networks, he will deliver fresh narratives through advertising as well as through long form,...
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Experts Speak: How can Sunil Chhetri strike more goals in the brand world?
Sunil Chhetri, the striker who made his debut for the Indian National Football Team in 2005 against Pakistan, is emerging as a true icon in the world of sports. Chhetri is now Asia’s highest active...
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Google launches Gemini tool to simplify Search ads
In a recent announcement, Google revealed that its Gemini suite of multimodal large language models now empowers the conversational facet within the Google Ads platform. This latest enhancement aims...
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Sony demands $90 million termination fees from Zee after unsuccessful merger
Sony Pictures Networks India, along with Bangla Entertainment (BEPL), is currently pursuing a termination fee amounting to 90 million dollars after the failed merger. Culver Max issued a termination...
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H&M pulls down a controversial ad after claims of 'sexualising kids'
H&M, the Swedish fashion giant, has withdrawn a controversial advertisement for school uniforms following accusations of sexualizing young children with a 'highly inappropriate' caption. The ad...
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Case Study: How NIC's UGC campaign leveraged the love for cricket season,...
With a Predict & Win Contest, NIC and Social Pill crafted a UGC campaign called #NICSummerLeague. The objective of this campaign was to increase reach and engagement on Instagram by leveraging the...
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Dentsu will prioritize customer domain acquisitions in its upcoming phase:...
In the last three to four years, dentsu India has experienced a massive transformation characterized by significant organizational changes. In May 2023, with Harsha Razdan assuming the role of CEO,...
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Performics India elevates Gautam Surath as its COO
Performics India, part of Publicis Groupe India has announced the elevation of Gautam Surath as its Chief Operating Officer (COO), effective from January 1, 2024. In his new position, Surath will...
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