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HiveMinds appoints Neha Pandey as Vice President of Growth
HiveMinds, a digital marketing agency, part of the Madison Group, announces the appointment of Neha Pandey as Vice President of Growth. Her role at the agency is set to be the business expansion in...
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AgencyCon 2024: Know the Jury Panel
In recognition of the often overlooked contributors in the industry who play pivotal roles behind the scenes to create successful campaigns, Social Samosa AgencyCon 2024 proudly presents its fourth...
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Maserati promotes Amey Tingare as Director of Brand Marketing - Overseas Region
Maserati, the Italian luxury vehicle manufacturer, has elevated Amey Tingare to the Director of Brand Marketing for the Overseas Region. He previously used to handle the marketing duties in the Asia...
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Simplified introduces AI Clips tool for video content creation
Simplified, the AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation - AI Clips. This tool leverages advanced artificial...
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Simplified introduces AI Clips tool for video content creation
Simplified, the AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation - AI Clips. This tool leverages advanced artificial...
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Amazon received the most fashion influencer collaboration mentions in 2023:...
Quroz has released a report on fashion influencer collaborations which provides insights into the effectiveness of these partnerships in 2023, highlighting top-performing brands and offering...
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The delineation of creative and production
We walk into 2024 with a lot of cynicism and suspicion even. Given the current technological climate, it is almost impossible to say what is a red herring and what is transformational, especially...
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Ipsos India hires Shrutika More to lead Creative Excellence vertical
Global market research company Ipsos has announced the hiring of Shrutika More as Country Service Line Leader for the Creative Excellence vertical, in India, with immediate effect. She moves from...
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Google launches 'Circle to Search', a gesture-based android search
Google has revealed 'Circle to Search,' a new method for searching on Android phones, in conjunction with Samsung's launch event. With this functionality, users will be able to search on their phone...
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Sony terminates $10 billion merger deal with ZEE
Sony Group Corp. has officially called off its plans for the $10 billion merger with the media network, Zee Entertainment Enterprises Ltd. This comes after a two-year acquisition saga, leaving Zee...
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McCann Worldgroup India named Agency of the Year at EFFIE Awards
The Advertising Club hosted the latest edition of the ‘EFFIE India Awards 2023’ on Friday, January 19. Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was...
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Indian box office crossed 12,000 crore mark in 2023: Ormax Media report
Ormax Media has released its report titled ‘Ormax Box Office Report 2023’. As per the report, 2023 became the first-ever year to cross `12,000 crore mark at the India box office, surpassing 2019...
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Rishi Kishnani joins Numb3r Impact Agency as Co-Founder & Partner
In a strategic move that marks a significant milestone for both Rishi Kishnani and Numb3r Impact Agency, Kishnani has officially taken on the role of Co-Founder and Partner at the agency. Serving as...
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82% Indian viewers lead global TV ad engagement: MiQ report
MiQ, the independent programmatic media partner for brands and agencies, unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers from brands and...
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Prasoon Pandey, Prerna Mehrotra & Kalpesh Patankar among the Jury Presidents...
The Cannes Lions International Festival of Creativity has unveiled the identities of the global experts set to guide the 2024 Juries. Assembled in Cannes this June, these Jury Presidents will play a...
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IPL 2024: Tata Group secures five-year extension as IPL title sponsor
Tata Group has renewed its title sponsorship for the Indian Premier League (IPL) for an additional five years, spanning from 2024 to 2028. The agreement, valued at INR 2,500 crore, is noted as the...
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Publicis Worldwide India secures Pramerica Life Insurance's creative mandate
Publicis Worldwide India, part of Publicis Groupe India has bagged the integrated creative mandate for Pramerica Life Insurance. Commenting on the partnership, Oindrila Roy, Managing Director at...
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Sobhita Dhulipala treats herself to jewellery in new Bhima Jewels ad
Bhima Jewels, a Gold and Diamond Jewellery retail manufacturer has recently collaborated with actor and celebrity Sobhita Dhulipala, as its brand ambassador. This partnership marks a significant...
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Dentsu Creative India’s Farishte Irani to step down
Farishte Irani, the Group Head - Copy at Dentsu Creative India, is set to depart from the agency, as per reports. She is said to be serving her notice period until the end of February. Irani...
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Ad volumes on Television grew by 22% during 2023: TAM AdEx report
TAM Media Research has unveiled its report titled, ‘2023 Television Advertising Recap: Unraveling the Year’. TAM AdEx monitors more than 600+ TV Channels, the report mainly focuses on understanding...
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