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Coca-Cola's brands unite in latest #NewGuy campaign
Starting the year on a high note, Coca-Cola has rolled out a unique campaign, featuring its range of drinks like Diet Coke and Honest Juice. Taking inspiration from Disney's 'The Bear', the ad,...
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Snoop Dogg's 'No Smoke' campaign for Solo Stove backfires
Solo Stove, a manufacturer of smokeless fire pits, has recently announced the departure of its CEO following the lack of financial impact of an advertisement campaign that included Snoop Dogg in...
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Agency Feature: All you need to know about Social Pill
Who are we? At Social Pill, we pride ourselves on being architects of compelling digital narratives and creators of impactful online experiences. Our agency’s ‘Pill-osophy’ is to create a strategy...
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HAVAS India elevates Jaibeer Ahmad as Chief Transformation & Growth Officer
Havas India has elevated Jaibeer Ahmad, formerly Managing Partner – North at Havas Worldwide India to the role of Chief Transformation & Growth Officer. In this newly created role in India, Ahmad...
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2024 is the year of GEMZ: Red Lab Report
Rediffusion Consumer Lab has released a report titled '2024 Year of GEMZ'. The report focuses on Millenials, Gen Z and the rise of the Gig economy. It highlights how Millennials and Gen Z are...
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Programmatic was the top transaction method for digital FMCG advertising...
TAM India has released its quarterly advertising report for the FMCG sector. The report covers television, print, radio, and digital media during Jul-Sept ‘23. According to the report, ad volumes on...
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ASCI issues updated guidelines to avoid greenwashing in ads
The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that have been seen across sectors. These 'Guidelines...
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We're set to enter second international market in the upcoming quarter:...
In the one trillion rupee Indian advertising economy, MAGNA’s ‘Global Ad Forecast’ predicts that India is now consistently the fastest-growing market and leads the ad spend growth globally as the...
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Meta rolls out new features for WhatsApp Channels
Mark Zuckerberg has unveiled a series of enhancements to enrich the user experience on WhatsApp Channels. The announcement was made via his own WhatsApp Channel, accompanied by a poll seeking opinions...
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Ved Agarwal joins Grip Invest as CMO
Grip Invest today announced the appointment of Ved Agarwal as the Chief Marketing Officer (CMO). He will lead full-funnel demand generation, along with brand development and market expansion....
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Brands join the #INDvsAFG double super over commentary
In a thrilling match, India beat Afghanistan in the third T20 International, featuring two exciting super-overs. Both teams scored 212 runs in the chase, leading to a tense showdown. Despite the...
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Soumya Vilekar exits Planet Marathi OTT after 7 years
Soumya Vilekar, the Co-founder of the Marathi OTT app – Planet Marathi has parted ways and announced her exit from the organization. Vilekar has been associated with the brand since 2017 and played a...
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Wunderman Thompson's Harsh Shah becomes the Managing Partner at VML
VML has appointed Harsh Shah as the Managing Partner as per reports. Shah served as the Chief Digital Officer at Wunderman Thompson South Asia in January 2023. This comes after WPP announced the...
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Marketing lessons in Minx: a show about an unapologetic feminist
A young feminist writer in 1970s America earnestly tries to educate the masses about gender roles, stereotypes, culture, and politics with her writings. The society, however, is not ready and open...
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Exclusive: Omnicom Media Group India appoints Jigar Rambhia as its Sports Lead
Bolstering its leadership to deliver enhanced value for clients, Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins the Group with a wealth of...
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Why 2024 should be the year of breaking conformity in the ad industry?
Here’s a question I want to ask you. Can you name some of the most iconic brand campaigns you have seen come out from India in the last 30 years? Chances are you are most likely going to talk about...
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Havas appoints David Shulman as CEO of its global CX network
Havas has appointed David Shulman as CEO of its global CX network. Shulman becomes the network’s inaugural CEO and will lead the more than 1,800-person group that sits across 26 Havas Villages, in...
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Ground Zero Consulting rebrands as sustainability marketing consultancy
Ground Zero Consulting has announced a transformation after being originally established in 2021 as a data research agency. The company has now dedicated itself to addressing the global challenges...
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Reddit intents to launch IPO in March
A fresh report from Reuters claims that Reddit is getting ready to make its first public offering (IPO) in March. According to the report, the San Francisco-based social media network has been...
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The Indian B2B channel partner loyalty is 24,000 Crore market: Almonds Ai...
Almonds Ai has unveiled a report dedicated to the Indian Channel Partner Loyalty market. Channel Loyalty Report 2024 offers current market analysis and future projections poised to dominate 2024 and...
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