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Meta will label AI-generated images shared on Facebook, Instagram & Threads
Meta announced that it will begin labelling AI-generated images posted to Facebook, Instagram, and Threads in the upcoming months. Additionally, the company will start penalizing users who fail to...
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Puma India denies rumours of splitting with Virat Kohli amid spectulations
Earlier on Wednesday, reports surfaced suggesting that Virat Kohli and Puma were set to end their partnership. However, Puma swiftly refuted these claims, with Karthik Balagopalan, the managing...
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Health insurance is a category that has not been marketed enough: Niva Bupa’s...
The insurance industry in India has witnessed remarkable growth in recent years, particularly in the non-life segment. This surge, driven by the health and motor insurance sector, propelled the...
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Agency Premier League: Teams that advanced to the next rounds on Day 1
Day 1 of Social Samosa’s Agency Premier League took place on the 7th of February in Mumbai. It was a day filled with exciting contests and remarkable efforts from the teams. Social Samosa’s efforts in...
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LinkedIn introduces AI-powered feature to assist users' interactions with...
LinkedIn is set to introduce a new artificial intelligence-powered feature designed to streamline interactions between users, particularly as the platform anticipates a surge in activity following...
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Youthbeat wins youth marketing mandate for Philips India
Youthbeat, the wing of Sociowash, has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more...
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Indian ad industry to reach Rs 1,12,453 Crore by 2025: Dentsu Digital Report
Dentsu India unveils 'Dentsu Digital Report 2024' - an exploration of the evolving landscape of the Indian advertising industry. This report, in its 8th edition, forecasts the industry's growth...
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WPP acquires a minority stake in OH-SO Digital
WPP has revealed its acquisition of a minority stake through capital investment in OH-SO Digital, a new digital-first agency set to launch on March 1. OH-SO Digital will partner with clients to combine...
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Publicis Groupe reports 5.7% organic growth in Q4, 6.3% for 2023
Publicis Groupe reported 5.7% organic growth to $3.8 million in Q4, as well as 6.3%, expecting 4% to 5% organic growth in 2024, citing continued strong performance across media, tech and creative....
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NBA recycles discarded fishing nets for Indian basketball courts
The NBA announced the launch of 'Nets for Change,' a campaign to repurpose discarded underwater fishing nets at basketball courts in India. Ghost nets contribute to 80% of marine pollution in India,...
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Agency Feature: All you need to know about narrative
Who are we? narrative is a branding and communication agency based in Bangalore. We focus on narrating powerful customer-centric stories that transform businesses. Our journey began in 2010 when our...
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House of McDowell's Soda’s #YaaronWaaliBaat campaign featuring Kartik Aryan...
McDowell's Soda has launched a new campaign #YaaronWaaliBaat with its brand ambassador, Kartik Aryan. This campaign beautifully captures the essence of going above and beyond for our friends and loved...
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Ex-Swiggy Sneha John joins Pincode
Sneha John has joined Pincode as the Director of Brand. Pincode is a hyper-local shopping app developed on the ONDC platform. Before joining Pincode, John was the Director of Marketing at Swiggy. She...
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Team Pumpkin's D2C Pro bags the marketplace mandate for Quinta Essentia Organic
Team Pumpkin’s direct-to-consumer wing D2C Pro, has bagged the D2C marketing mandate for personal care brand Quinta Essentia Organic. As a part of the mandate, the agency will manage the marketplace...
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APL Apollo’s Charu Malhotra on why B2B brands should have a strong presence
India was the 2nd largest global crude steel producer in FY22, with December 2022 reaching 10.6 million metric tons. From this, the Indian steel pipe market is estimated to be Rs 50,000-55,000 crore...
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TheSmallBigIdea wins the Agency Premier League 2024 title
TheSmallBigIdea clinched the inaugural Agency Premier League title on Thursday by defeating PivotRoots in the final. Sagar Dambale was adjudged the player of the match who scored 41 runs off 9 balls...
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HUL dominated GEC advertising in 2023: TAM report
TAM India has released its report on advertising in the GEC genre for the year 2023. As per the report, the GEC genre witnessed a growth of 2% in 2023 as compared to 2022. The F&B sector led the...
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Brands battle for attention with their Super Bowl campaigns
The Super Bowl, set to air on the 11th of February, 2024, isn't just a football game; it's the pinnacle of the National Football League (NFL) season, a mega-event that dominates American culture,...
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WPL 2024: Sponsors and kits of teams unveiled
The sponsors and kits of the participating teams of the Women’s Premier League have been unveiled. Tata Group holds the title rights for WPL 2024. CEAT Tyres, known for its presence during IPL matches,...
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Gen X's representation in Valentine's Day campaigns
As Valentine's Day continues to expand its footprint, it is crucial for marketers to understand that this celebration of love transcends generations. Today, the week-long festivities that commence with...
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