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Sports channel genre witnessed a 53% increase in ad volumes during...
TAM India has released its quarterly report titled ‘Advertising on sports channel genre’ which covers Jul-Sept‘23. As per the report, the sports channel genre experienced a 53% increase in advertising...
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Google Chrome's cookie shift: Navigating challenges and embracing first-party...
In the evolving digital era where visiting a website guarantees them asking for your permission to access your behavioral data as you scroll through the internet, Google Chrome is in the process of...
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X advertisers will now be able to target only premium subscribers
Despite a decline in popularity due to Elon Musk's controversies, X (formerly Twitter) maintains a robust daily user base, offering opportunities for marketers aligned with its demographic. The...
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Agency Feature: Chtrbox
Who are we? From our inception back in 2016, Chtrbox has been leading the industry in all things influencer-led and is the driving force behind campaigns with some of the global brands out there. Some...
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Microsoft's Copilot struggles for attention despite free GPT-4 access
The recently introduced AI chatbot from Microsoft, known as Copilot, developed using OpenAI technologies, does not seem to be diverting users away from OpenAI's own ChatGPT, as per a recent analysis...
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Story Digital bags the digital and creative mandate for Riya Perfumes
Story Digital has won the digital and creative mandate for Riya Perfumes to enhance its brand identity and digital presence. This collaboration brings together the agency's abilities in marketing...
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Amazon India's Anirban Roy to join Swiggy Instamart as VP
After a tenure of almost seven and a half years with Amazon India, Anirban Roy, the Head of Performance Marketing, is set to move to Swiggy. In his new role, he will be stepping into the position...
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Cleartrip appoints Chetan Sharma as Head of Digital Marketing
Chetan Sharma has been appointed as Head of Digital Marketing at Cleartrip. Sharma announced the news on his LinkedIn profile. With a background spanning more than 15 years, Sharma is a digital...
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HT Media Group names Shaily Sardana as National Digital Agency Lead
HT Digital Streams, the digital arm of Hindustan Times Group, has made a strategic appointment to fortify its team, with Shaily Sardana assuming the role of leading Agency Relationship. This move aims...
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Ameya Lokhande appointed as Senior Vice President at FCB Ulka
Ameya Lokhande has been appointed as Senior Vice President at FCB Ulka. The news of his appointment was shared by Lokhande in a LinkedIn post. With over 20 years of experience in the advertising and...
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Finding the masala moment: Why brands need to be choosy with moment marketing...
Picture this: Diwali night, the air thick with the fragrance of gulab jamuns and fuljhadis. Millions of Bharatiyas tuned in to the cricket World Cup final, hearts in throats, nerves on edge. These, my...
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Swastik Productions appoints Manish Agarvwal as Head of Digital, Marcom &...
Swastik Productions, a production house which has created television series and digital content over the last 17 years, announces the appointment of Manish Agarvwal as the Head of Digital, Marcom and...
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2.2L+ individuals embrace AI joyfully while 67K are fearful: GIPSI report
GIPSI, the HI+AI insights division of Tonic Worldwide has launched inSIGHT - an annual New Year insights report. The report captures insights which gives perspective on the popular sentiments for 2024...
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X unveils 2024 roadmap: Peer-to-peer payments and AI-driven experiences
Elon Musk has outlined his vision for transforming X, formerly Twitter, into an all-encompassing everything-app consisting of payments, creator tools, and shopping since taking ownership of the...
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HDFC securities appoints Puneeth Bekal as CMO
HDFC securities has announced the appointment of Puneeth Bekal as the Chief Marketing Officer (CMO) and Executive Vice President. Bekal will be heading the marketing department, and HDFC Sky – their...
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Team Pumpkin secures Lemme Be's marketing mandate
Team Pumpkin has secured Lemme Be's marketing mandate. The announcement comes after a multi-agency pitch to the brand seeking a marketing partner. As a part of the mandate, the agency will be...
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A trip down memory lane with Cadbury’s #Yoursfor200Years Campaign
In honour of turning 200, Cadbury took a trip down memory lane with one of its famous ads, "Mum's Birthday." Back in 2018, the ad featured a sweet tale of a little girl buying a Cadbury Dairy Milk bar...
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Case Study: How Aashirvaad's extensive influencer marketing activity with...
Aashirvaad relaunched its #PocketFullOfExcuses campaign to collect innovative excuses that children share to avoid eating from mothers across the country. The brand collaborated with comedian Bharti...
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Virtue Worldwide appoints Abhishek Malik as Associate Creative Director
Virtue Worldwide, the agency powered by VICE Media Group, announces the appointment of Abhishek Malik as Associate Creative Director (Copy) for Virtue India. This strategic move underscores Virtue...
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Togglehead launches sports marketing division
Togglehead has expanded into its service portfolio with the introduction of Togglehead Sports. With the launch of Togglehead Sports, the company aims to leverage its expertise in digital marketing and...
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