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Sports content is equally popular on both TV and OTT: Axis My India Survey
Axis My India has revealed latest insights into shifting media consumption patterns across Indian households. The data reveals a nuanced change in media engagement, with a slight increase in families...
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Criteo appoints Melanie Zimmermann to lead its Global Retail Media Practice
Criteo, the commerce media company, has announced the appointment of Melanie Zimmermann to lead its global retail media practice. As General Manager, Global Retail Media, she will be responsible for...
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TV industry faced muted growth in advertising in Q3: Elara Securities report
The television industry saw muted growth in advertising in the October to December quarter on a high base from last year, according to a note by Elara Securities. The report also notes that most of...
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Digital Notes, Real Rights: Inside the trio of tech, music and copyright...
Call it business or art of music as you may please. That business no longer remains the same with the internet and its more recent advancement – Artificial intelligence (AI). Availability of AI tools...
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Poornima Sharma is elevated to Head of Marketing Partnerships at Netflix India
Netflix’s Poornima Sharma has been elevated to Head of Marketing Partnerships, India. Sharma has been a part of Netflix for four years now and initially joined the streaming platform in 2020 as...
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Coca-Cola’s Sagar Sharma elevated to Senior Director - Growth Strategy, India...
Sagar Sharma has been promoted to Senior Director, Growth Strategy, India and SW Asia at The Coca-Cola Company. Sharma has been part of the company for over a year now. He initially held the role of...
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ChatGPT might replace Google Assistant on Android phones soon
Android users may soon have the option to designate ChatGPT as their default digital assistant on their smartphones. Currently, users of ChatGPT need to visit the ChatGPT website or use the dedicated...
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Merry Christmas’ movie marketing fuses on-ground innovation with social media...
Sriram Raghavan’s much-awaited directorial venture ‘Merry Christmas’ hits the theaters on January 12, after several delays and postponements. The film stars Katrina Kaif and Vijay Sethupathi–their...
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Vikas Sachdeva joins ZEEL as EVP and head of international ad sales
Vikas Sachdeva has joined ZEE Entertainment Enterprises Ltd as Executive Vice President and Head- International Ad Sales. Previously, he served as the Head of India International Ad Sales at Disney...
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Tinder celebrates the season of making new connections with new brand film
Tinder has released its brand film made for India - ‘You Up’ as a part of the brand's global message “It Starts With A Swipe”. As the dating app aims to redefine the narrative around dating by...
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DRIM Global strengthens leadership team in India with key appointments
DRIM Global, the influencer marketing platform has announced key leadership appointments aimed at driving business and growth in the region. Anshuman Singh, a seasoned professional with over five...
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Popcorn, plot twists, and profits: Decoding Hollywood’s marketing magic
2024 has been a good year for Hollywood with nearly 600 releases and box office numbers on the road to recovery to their pre-COVID levels; albeit with lower content risks or lower content marketing...
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Savvytree wins brand mandate for IndoMeals
Savvytree, a digital marketing agency, has secured the complete brand mandate for IndoMeals, a FMCG brand. "Savvytree is honoured to be partnering with IndoMeals to redefine the RTE industry," said...
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Concept to Screen: All you need to know about the process of creating a CGI...
The trend of Computer Generated Imagery (CGI) or mixed reality ads in India saw a steep rise in 2023. Brands from all sorts of categories have invested in this new phenomenon and are looking to...
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Way2News appoints Nirmal Karthikeyan as Regional Sales Head - South
Way2News has announced the appointment of Nirmal Karthikeyan as their Regional Sales Head for the Southern India region. In his new role, Karthikeyan will be responsible for strengthening Way2News’...
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Instagram explores profile enhancements with public Collections feature
Instagram is exploring an expansion of its Collections feature, aiming to allow users to share curated sets of posts on their profiles. This enhancement could offer users a deeper understanding of...
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Younion appoints Arindam Roychowdhury as VP – Strategic Growth
Younion has announced the appointment of Arindam Roychowdhury as Vice President - Strategic Growth. In his new role as VP of Strategic Growth at Younion, Roychowdhury will help Younion in developing...
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Pocket FM appoints Suyog Gothi as VP and India Country Head
Pocket FM has appointed Suyog Gothi as Vice President and India Country Head. In this role, Gothi will spearhead the company's operations in India, working closely with co-founders Rohan Nayak and...
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NeoNiche Integrated Solutions opens office in Singapore; expands globally
NeoNiche Integrated Solutions has announced the opening of its new office in Singapore, moving from an experiential marketing specialist to a global service provider. NeoNiche already has offices in...
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GroupM Nexus India appoints Gurpreet Singh as Head of Performance
GroupM has appointed Gurpreet Singh as the Head of Performance at GroupM Nexus in India. He brings with him more than 15 years’ experience in the digital marketing industry and has been active in the...
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