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Experts Speak: Innovation & sustainability to define packaging in 2024
The packaging of any product is at its face value; it can make or break a brand. In 2023, many brands tweaked their visual identities to fit better with the consumer’s changing behavior and standards....
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OOH trends set to redefine 2024
In today’s fast-paced marketing communication landscape, keeping up with the latest trends and innovations is essential. Looking back at the significant progress made in 2023, it’s evident that...
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Instagram Stories update: Users will soon be able to share other profiles
Instagram is reportedly developing a new feature aimed at providing users with an additional advantage. The platform is expected to permit users to directly share other profiles within their Stories....
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2024 brand creatives welcome the new year with puns and banter
New year brings with it new opportunities and a chance for everyone to start afresh. As the final night of 2023 ended, the world welcomed the dusk of 2024 with fervor and joy. Some pondered upon how...
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Cadbury 5 Star’s new commercial titled Elevator continues its Do Nothing...
Cadbury 5 Star, the chocolate brand, and Ogilvy India have come together to launch yet another quirky "Do Nothing" campaign, elevating the brand proposition with a funnier take on keeping things...
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popkorn appoints Ranit Mukherjee and Pranabesh Sana as Sr. Creative Directors
popkorn has appointed Ranit Mukherjee and Pranabesh Sana as Senior Creative Directors. With this, the agency has expanded its creative team, aiming to offer creative campaigns to its clientele....
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Amitesh Rao appointed as CEO of Leo Burnett South Asia
Publicis Groupe South Asia has appointed Amitesh Rao as the Chief Executive Officer of Leo Burnett South Asia. In this role, Rao’s remit will include all operations of Leo Burnett India including Leo...
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Sanjay Adesara joins Adani Sportsline as CBO
Sanjay Adesara has joined Adani Sportsline as the Chief Business Officer. He made the news public on his LinkedIn profile. Sharing his excitement about the appointment, his post read, "Excited to be...
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Motorla appoints T.M. Narasimhan as MD - Mobile Business Group
Motorola Mobility India has appointed T.M. Narasimhan as the Managing Director for Mobile Business Group - India. Narasimhan will lead the India business, reporting to Prashanth Mani who will continue...
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Vi & Team Vitality partner to boost esports in India
Vodafone Idea (Vi) and Paris-based Team Vitality, an esports organisation, have announced a long-term union to boost the esports ecosystem in India. The partnership encompasses many aspects such as...
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7 in 10 Gen Z are afraid of job loss due to the emergence of AI: Cheil Report
For consumers, AI is serious business, reveals a new survey by Cheil India. 'AI & I - What Indian consumers feel about, and expect from AI in 2024' is a quantitative online survey, administered to...
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Road to 2024: The next chapter of Influencer Marketing
Over the past decade, influencer marketing has experienced a remarkable evolution, transitioning from a niche strategy to a dominant force in the marketing landscape. Initially, only a few pioneering...
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ACKO releases new campaign with R Madhavan answering consumer queries
ACKO has released a series of videos that debunk the myths associated with the insurance buying journey and claim settlements consumers have. To engage in this conversation, the general insurance...
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Case Study: How 5Star made 2 lakh+ users sign up its 'Nothing University' by...
In 2019, 5Star shifted its property from Ramesh-Suresh's humorous antics to the 'Do Nothing' campaign which highlighted the joy of doing nothing and finding contentment in the simple act of...
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Curativity wins TooYumm's integrated creative mandate
After a multi-agency pitch, Curativity has won TooYumm!'s integrated creative mandate. With the mandate in place, the agency will be responsible for shaping the brand positioning for the snacking...
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Social Beat wins Khazana Jewellery's digital mandate
Social Beat has been assigned the digital mandate of Khazana Jewellery. The mandate was won after a multi-agency pitch. Social Beat will assist in executing creative campaigns to boost Khazana...
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Sociowash wins media and digital marketing mandates for Kenneth Cole New York...
Sociowash has announced its strategic collaboration with Titan Company Limited to manage the media mandate and performance advertising for two international watch brands, Kenneth Cole New York and...
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Human wins SPAN Wealth’s creative and design duties
Mumbai-based agency Human, won the creative and design duties for SPAN Wealth. The agency’s mandate includes creating a new identity for the brand, bringing in timeless sophistications, and creating...
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Upskilling, personalization & adaptability: AI trends to expect in 2024
Do you remember when leaders in the tech industry were signing an open letter by the Future of Life Institute calling for a six-month pause on all AI experiments? The letter published in March 2023...
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X briefly brought back headlines to link previews and removed it
X (previously Twitter) started showing headlines at the bottom of article link previews on January 2 with a small font. As per reports, multiple users and publications could see titles on link cards...
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