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Kapture CX appoints Himanshu Garg as Chief Technology Officer
In a strategic move to further fortify its position in Customer Support Automation, Kapture CX announces the elevation of Himanshu Garg, the Senior Vice President of Engineering, to the role of Chief...
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Bisk Farm announces Rashmika Mandanna as its brand ambassador
Bisk Farm has announced its partnership with actress Rashmika Mandanna appointing her as its brand ambassador. The actress will be the face of the ‘RUSKIT Brand’. Bisk Farm is focusing on...
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Experts analyze the shifting sands of BFSI marketing in 2023
As the most crucial period for the Banking, Financial Services, and Insurance (BFSI) sector i.e. January, February, and March draws closer and 2023 comes to an end, we reflect on the transformative...
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Case Study: How Constable Girpade's launch achieved a 12M+ reach by...
Conceptualised by Socheers, Amazon miniTV's influencer led show -- Constable Girpade needed to break the clutter of emerging OTT shows and stand out to the audience. The makers achieved their goals by...
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McDonald’s & Accenture expand partnership to push technology adoption
McDonald’s Corporation and Accenture have announced an expansion of their partnership to help execute McDonald’s strategy to leverage the latest technology and apply generative AI solutions across its...
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Bisleri onboards Deepika Padukone as its global brand ambassador
Bisler has roped in Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. Padukone will also be part of all Bisleri product packaging. Commenting on...
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Manoj Kandasamy joins Motivator as CDO
Manoj Kandasamy has joined Motivator, a part of GroupM as the Chief Digital Officer. He made the news public by announcing it on his personal LinkedIn profile. Kandasamy's post read, "Thrilled to...
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Ex-Sharechat Udit Sharma joins One Impression
One Impression has onboarded Udit Sharma as its Chief Business Officer (CBO). In his professional capacity, Udit Sharma will spearhead the company’s revenue growth, new region expansion, team...
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Social Throwback 2023: The year Elon Musk’s X transformed to bring in...
The year for the micro-blogging platform called ‘Twitter’ started with a new owner - Elon Musk and halfway through 2023, the platform lost its identity for being recognised as the blue Twitter bird....
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Google Maps gets new updates in India to enhance user experience
Google has introduced new features and updates for its Google Maps in India including Lens in Maps, Live View walking navigation, Address Descriptors and more. Lens in Maps will be launching in 15...
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Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues, the digital arm of IPG Mediabrands India, has secured the e-commerce mandate for TTK Healthcare, a conglomerate with a wide range of healthcare and FMCG products. The account was...
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Radio ad volumes witness 6% growth from Jul-Sept 2023: TAM AdEx Report
TAM Media Research has released its quarterly report for Radio Advertising from July to September 2023. The media research agency monitors more than 110 Radio Stations (In association with RCS India)...
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Radio ad volumes witness 6% growth from Jul-Sept 2023: TAM AdEx Report
TAM Media Research has released its quarterly report for Radio Advertising from July to September 2023. The media research agency monitors more than 110 Radio Stations (In association with RCS India)...
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L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek to CCOs
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its Joint National Creative Directors, to the roles of Chief Creative Officers (CCOs)....
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Global brands bank on nostalgia and sentiments with Christmas campaigns
It’s that time of year when the temperature drops, a cold breeze takes hold of cities, it snows in some parts of the world, and working professionals go on extended holidays. Christmas brings back a...
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New calendar search option spotted in WhatsApp Beta versions
WhatsApp is experimenting with a new calendar search feature in the WhatsApp Web beta version. This functionality appears to have been introduced in the beta edition of the Android app. As per...
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^ a t o m network wins the creative & media mandate for alcobev brand Rascal
Great Galleon Ventures Limited, the manufacturer and marketer of multiple alcobev brands has announced the launch of its ready-to-drink brand called, Rascal. Subsequently, the brand has appointed ^ a...
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BYJU’S Vineet Singh moves on
Vineet Singh, BYJU’S' Head - Brand, Marketing, and Creative Strategy has moved on. He has been associated with the brand since September 2021. Before this role, he served as the Group Chief Marketing...
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Quaker appoints Kiara Advani & Sidharth Malhotra as brand ambassadors
Quake has announced the addition of celebrity couple, Kiara Advani and Sidharth Malhotra as its newest brand ambassadors. The new brand ambassadors will play a key role in forthcoming campaigns and...
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Nikhil Kumar elevated to Chief Growth Officer at mediasmart
Nikhil Kumar has been elevated to the role of Chief Growth Officer at mediasmart, an Affle company. He has played a crucial role in mediasmart for more than three years. Kumar initially joined as Vice...
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