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Arvind Limited appoints Tushar Nerkar as Chief Marketing Manager
Arvind Limited, a textile manufacturer, has appointed Tushar Nerkar as Chief Marketing Manager. Nerkar took to LinkedIn to announce this development. Armed with a decade’s experience, Nerkar has...
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Social Throwback 2023: A year where Instagram enhanced user experience &...
With approximately 229 million users coming from the nation, Instagram continues to be an important social media platform for India. From music, movies, and viral sensations to brand banters, every...
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Opinion: Sipping through trends and deep diving into alcobev marketing
As the curtain falls on another year, the alcobev industry takes a reflective sip, toasting about its dynamic journey in 2023. In an era where marketing mirrors the diversity on the shelves, the...
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TradeSmart appoints Rohit Onkar as Chief Growth Officer
TradeSmart, a discount brokerage firm, an arm of VNS Finance, announces the appointment of Rohit Onkar as its Chief Growth Officer. With over a decade of experience in revolutionising digital business...
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WhatsApp enhances its Status update interface
WhatsApp’s new update (version 2.24.1.6) is introducing an improved interface for sharing channel updates on Status. Although currently limited to select beta testers, this feature will be gradually...
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LehLah teams up with Animeta for its creator-led shopping app
Social media audiences, especially the GenZ, have embraced social commerce as a natural extension of their online experiences. As using mobile for making online purchases and payments becomes...
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Prega News retains Team Pumpkin for its digital mandate
Team Pumpkin has announced the continuation of its partnership for the fourth year with Prega News. The agency has been retained to manage Prega News' ongoing mandates for social media, SEO, website...
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Zee Media’s Shridhar Mishra steps down
Shridhar Mishra has announced his departure from Zee Media Corporation Limited after a three-year stint. He held the position of Chief Revenue Officer, Digital at the media company and made the...
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Jeevansathi and JioCinema celebrate 25 Years of Love with 'Saath By Chance’
To celebrate Jeevansathi.com’s 25 years in the matchmaking industry, the brand has partnered with Viacom18 and JioCinema by introducing a three-episodic anthology series called ‘Saath By Chance’....
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Onetab appoints Judah Guber as VP of Strategy and Partnerships
Onetab, the Generative AI SaaS startup launched by Saket Dandotia and Alok Patil has today announced the appointment of Judah Guber as Vice President of Strategy and Partnerships. Guber, who holds a...
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Experts share the formula behind building an influencer from scratch
In the bustling world of ads, where content is often saturated, some brands are steering away from the conventional path. With influencer marketing being on the all-time rise and having become an...
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Brands bank on nostalgia to spread joy with Christmas creatives
Christmas is a festival that brings warmth to the cold December weather. It's a time that reminds us of family, childhood, shared memories and soulful food. Tapping into these emotions, every year...
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Digital ad impressions witness an increase of 43% in Jul-Sept’23: TAM AdEx...
TAM Media Research has released its quarterly report for Digital Advertising from July to September 2023. As per the report, digital medium witnessed an increase in impressions by 43% in Jul-Sept’23...
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Social Throwback 2023: Industry shuffles of the year
The Indian Advertising & Marketing sector saw some noteworthy shifts in 2023. The year was filled with top-level industry leaders resigning, shifting and starting afresh. Some veteran names said...
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Paytm reduces operations and marketing workforce for AI
One97 Communications, Paytm's parent company has laid off over 1,000 employees across multiple units, as per a report by ET. The company has claimed that the impacted roles have been replaced by...
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Google to layoff 30,000 employees from ad sales for its AI-powered services
Tech giant Google is planning to layoff 30,000 employees from its ad sales unit after making some advancements in Artificial Intelligence. This announcement was made by Google's president of the...
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Microsoft Copilot is now available as an app on Android
Microsoft has launched a dedicated Copilot app for Android. The new app is available in the Google Play Store, offering access to the company’s AI-powered Copilot without the need for the Bing mobile...
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Social Throwback 2023: Why CGI was the most disruptive trend of the year
Computer Generated Imagery or CGI has been an indispensable part of movies and television. The last two decades have also seen it being used extensively in popular media. Whilst the discussion on the...
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Amazon Prime Video to show ads starting January 29
Amazon has scheduled the introduction of ad breaks in streaming content on Prime Video from January 29. In an email to Prime subscribers, Amazon explained that incorporating limited ads during Prime...
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UnFoldMart wins integrated mandate for Utopia Choice
UnFoldMart, a full-service advertising agency in Gurugram, has secured the integrated mandate for Utopia Choice, the brand specialising in eco-friendly wooden kitchen accessories. This mandate, which...
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