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Instagram launches a customizable ‘Add Yours’ template for Stories
Instagram has launched a new feature where users can create customized 'Add Yours' templates with GIFs, images and text, allowing them to make their own 'meme-able' Stories for followers to...
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Sushma Rajesh joins Viacom18 as Cluster Head – Kannada and Marathi
Viacom18 Media has onboarded Sushma Rajesh as the Cluster Head for Kannada and Marathi. Rajesh has worked as the Senior Vice President and Business Head – Kannada at The Walt Disney Company for more...
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Swati Darekar joins Shemaroo Entertainment as Head of Programming- Hindi GEC
Shemaroo Entertainment announces the appointment of Swati Darekar as the Head of Programming- Hindi GEC (General Entertainment Channel). In this role, Swati will spearhead the content strategy for the...
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Saurabh Dahiya joins Leo Burnett Mumbai as Executive Director & Head of...
Leo Burnett Mumbai has onboarded Saurabh Dahiya as Executive Director and Head of Strategy and Planning. Dahiya announced the same through his LinkedIn post which read, "A little over three months...
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AVOW appoints Melissa Bohlsen as Chief Marketing Officer
AVOW, the global app-growth company specializing in mobile OEM advertising, announced today the appointment of Melissa Bohlsen as its new Chief Marketing Officer (CMO). An industry veteran, Bohlsen...
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Anthony Paul Raj elevated to Head - OOH at Max
Tribes Communications has announced the elevation of Anthony Paul Raj to head OOH at Max. In his new role, Paul will spearhead Max's OOH division, steering strategic initiatives that will contribute...
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Opinion: How marketing on the sea is becoming an attractive opportunity for...
In the evolving landscape of marketing, where creativity and uniqueness are key, the sea has emerged as an extraordinary platform for brands seeking novel ways to connect with their audience. Unlike...
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Social Throwback 2023: Navigating the professional landscape with LinkedIn's...
LinkedIn, the professional social media network, began the first quarter of the year with a significant amount of updates that changed its user interface and professional usage. These changes and...
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BigTrunk Communications wins the digital marketing mandate for SpeakUpforPMS
BigTrunk Communications has been appointed as the digital marketing partner of SpeakUpforPMS, a venture by Universal Nutriscience Pvt. Ltd. that focuses on women's health and fertility. With this new...
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HUL was the leading advertiser for 3 quarters in 2023: TAM AdEx Report
According to the recent quarterly report by TAM India on Television advertising, TV Ad Volumes increased by 1% in Jul-Sep’23 over Jan-Mar’23. The report states that Food & Beverage was the...
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Mswipe appoints Harita Desai Jani as CMO
Mswipe Technologies, a Fintech company has appointed Harita Desai Jani as Chief Marketing Officer. She will focus on enhancing the brand's awareness both internationally and in India. Besides that,...
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VML announces leadership team for Asia Pacific
VML has announced its new in-market leadership team across the Asia-Pacific (APAC) region. The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML. Under...
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VideoVerse co-founders quit to launch AI startup
Saket Dandotia and Alok Patil, have announced their exit from Videoverse to launch a new Generative AI startup – Onetab. The serial entrepreneurs have partnered with Sonal Dandotia for Onetab. Sonal...
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WhatsApp unveils Beta update with automatic albums
WhatsApp has introduced a significant feature in its latest Beta update (version 2.23.26.16), accessible through the Google Play Beta Program. With the introduction of the WhatsApp Channels automatic...
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Indian research & insights industry reached USD 2.9 Bn in FY2023: MRSI
India’s industry-led market research body, Market Research Society of India (MRSI) has announced the launch of its industry sizing report titled ‘The Indian Research & Insights Industry 2023...
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LS Digital unveils first paper of the six-part series on Marketing with AI
LS Digital has released its first edition of #ChallengeTheNow In:Sights six-part series, which will talk about the key industry discoveries and opportunities to inform, digital leaders to navigate the...
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The Games Fund names Raptor PR as its global AOR
The Games Fun has appointed Raptor PR for the global video games industry as the global agency of record. Raptor PR is deploying an integrated global communications strategy, delivering a campaign...
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Social Throwback 2023: Change, humour & heartfelt emotions take over brand...
A year of experimentation, personalisation and creativity - this has been the theme for brands’ campaign narratives in 2023. While technology like CGI and AI have become the talk of the year, it has...
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India's $12Bn digital media market to triple by 2030: Redseer
Redseer Strategy Consultants has come up with a research that sheds light on India’s digital media market. India’s current landscape of Internet users is dominated by a 450-500 million strong cohort...
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Microsoft Capitol now lets users create AI generated songs
Microsoft's AI chatbot Copilot has partnered with Suno, an AI music startup enabling Copilot users to effortlessly produce AI-generated songs. By adding the Suno plug-in through their accounts or...
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