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Agency Feature: Minimal Tweaks
Who are we? Minimal Tweaks is a creative agency with a core focus on utilizing the latest technology to deliver brand experiences through creative strategy, content, and design. The agency started...
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Swiggy Instamart partners with DRIM Global for Influencer Marketing
DRIM Global, an influencer marketing platform has announced its collaboration with Swiggy Instamart, the instant grocery delivery service. The platform has been leveraging influencer networks to...
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MiQ launches sustainable advertising solution to reduce digital ads' carbon...
As companies target ways to minimize their carbon footprints and achieve their climate commitments, global programmatic advertising technology company MiQ has launched its sustainable advertising...
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ASCI fortifies guidelines for qualification of brand extension of restricted...
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and services’ under the restricted category prohibited from advertising by...
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UnFoldMart earns social media mandate for Haldiram's Nagpur Frozen Division
UnFoldMart, a full-service marketing and advertising agency has once again been awarded with the social media mandate for Haldiram's Nagpur Frozen Division. Headquartered in Gurgaon, this mandate...
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TheSmallBigIdea forays into MENA region, opens Dubai office
TheSmallBigIdea (TSBI), a full-service independent digital agency has announced its foray into the MENA (Middle East and North Africa) region with its office in Dubai, marking its international...
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GOZOOP Group and Puretech Digital launch GZPure
Global integrated marketing group, GOZOOP Group enters into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency to further enhance and strengthen their brand and...
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Social Throwback 2023: Shoppertainment and viral memes, trends that dominated...
Short form video (SFV) format first gained popularity because of TikTok in India, followed by Instagram’s Reels and YouTube’s Shorts. The trend quickly made its place in the Indian market and was...
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KitKat's innovative campaign shows Anushka Sharma indulging in the new KitKat...
KitKat recently launched a premium range of chocolates and to support the launch, the brand has rolled out a 3D anamorphic outdoor campaign in major cities across the country. These installations...
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Indian advertising economy touches INR 1 trillion: MAGNA Report
The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners' net advertising revenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by...
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ChtrSocial wins social media mandate for Gouri's Goodies
ChtrSocial won the social media mandate for Gouri’s Goodies, a health-snacking brand. As a part of the mandate, ChtrSocial is responsible for driving the brand's digital presence and engaging with the...
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Securonix appoints Biju Muduli as Chief Marketing Officer
Securonix Inc., specializing in Unified Defense SIEM, today announced the appointment of Biju Muduli as Chief Marketing Officer. In this role, Muduli will be responsible for the development,...
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Instagram’s new AI-powered editing tool lets users customize backgrounds
Instagram has rolled out its innovative AI-driven background editing feature for users in the United States. Ahmad Al-Dahle, Meta's head of generative AI, announced on Threads that this tool enables...
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Social Throwback 2023: All updates that strengthened Threads' social media...
To say that 2023 has been a tumultuous year for the tech world would be an understatement. From Elon Musk’s controversial decisions at X (formerly Twitter) to the Sam Altman saga at OpenAI, it has...
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Ipsos India appoints Unni Hariharan as Executive Director, Tech and Ecommerce
Ipsos India has appointed Unni Hariharan to lead its Tech and Ecommerce as Executive Director. In this role, Hariharan will identify and enhance opportunities with leading players in the Tech and...
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Marketing to Gen Z with the right aesthetics ft. NEWME’s Sumit Jasoria &...
This year, many fashion brands have made strides in communicating with Gen Z. Myntra launched FWD - a separate section for Gen Z on its platform; Flipkart has Spoyl, and AJIO created TRNDin. Beauty...
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Social Throwback 2023: The year of monuments and CGI marketing
2023 has witnessed many changes in the advertising realm. Some new innovations mushroomed while other traditional mediums resurfaced. Monument marketing and CGI campaigns were two such mediums that...
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Brands share what they really want from ad agencies to give quick approvals
A clear brief, freedom of creativity, better budgets and quicker approvals - this is what advertising agencies seek from brands. While brands tend to ask for viral content on social media with topical...
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7up onboards Ranbir Kapoor as the brand ambassador in India
7UP, the beverage brand onboards Bollywood star, Ranbir Kapoor, as the new face of the brand. This collaboration is poised to bring together the refreshing spirit of the brand and the charm of Ranbir...
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TIPS onboards Kiran Dcruz as Sr. VP of Brands & Partnerships
TIPS Industries Ltd. (TIPS) has announced the appointment of Kiran Dcruz as Senior Vice President for Brands and Partnerships. In his new role, Kiran Dcruz will lead the strategy for the TIPS Music...
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