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HRX revamps its brand Monogram on 10-year anniversary
In commemoration of a decade in the industry, HRX, India’s homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment has unveiled a rebranding of its brand logo. At the core of this...
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Brand creatives praise Thala for a reason
Trends on social media spread like wildfire. Even if no one knows the origin of a meme or trend, people are quick to hop on the proverbial trend train. Not just that, residents of the internet town...
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Navigating the Waves: Trends that Defined CTV in 2023
Connected TV (CTV) has undergone significant transformations in 2023, revolutionizing the way content is consumed. India’s growing internet penetration, aided by the 5G rollout, served as the ideal...
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Ashish Duggal and Bitesh Singh launch an AI & data-driven creative agency
Ashish Duggal and Bitesh Singh, the Founder, and CEO of SocioClout and CreatorsClout have collaborated to launch their latest venture, POIESIS. It is an AI & data-driven creative agency. Ashish...
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DigiStreet Media wins Padmini VNA Mechatronics' digital mandate
DigiStreet Media has secured the digital mandate for Padmini VNA Mechatronics Ltd. along with PV Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics). The partnership with DigiStreet...
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Chandrayaan-3 LIVE ranks No. 1 on YouTube trending videos: Report
YouTube content that moved audiences this year came from all parts of the country, across various languages, in wide-ranging genres. Here’s a look at 2023’s top trending content and the creators and...
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Verve Media wins SEO mandate for Jokotta Discoveries
Verve Media has won the SEO mandate for Jokotta Discoveries. As per the mandate, Verve Media will craft impactful strategies and creative techniques aimed at elevating Jokotta’s brand visibility...
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Sharanabasappa Shirol joins Buzzworks India as Group CDO
Buzzworks in India and Innovations Group in the UAE announced Sharanabasappa S Shirol as the Group Chief Digital Officer. In this strategic leadership role, Shirol will play a crucial part in...
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Ex-Google Kiran Mani joins Viacom18
Kiran Mani has joined Viacom18 as CEO of Media and Digital Ventures. He shared the news of his appointment on his personal LinkedIn. Before joining Viacom18, Mani was associated with Google for more...
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Snapchat subscribers can share AI generated snaps
Snapchat's new generative AI features now lets Snapchat Plus subscribers create images based on a text prompt and send them to friends. Those who subscribe to Snapchat’s $3.99 plan can use the feature...
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Revolutionising real estate: Unveiling the power of digital marketing
With the steady surge in diverse lifestyle preferences of homebuyers, a notable shift has occurred in their approach towards home purchases. Today, potential buyers embark on their homebuying journey...
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Vector Brand Solutions appoints Nikhil Fernandes as CCO
Vector Brand Solutions, a part of Quotient Ventures, has announced the appointment of Nikhil Fernandes as its Chief Creative Officer (CCO). With an extensive background in digital marketing, brand...
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Nidhi Sinha joins Publicis Worldwide India as VP of Planning and Strategy
Publicis Worldwide India has appointed Nidhi Sinha as Vice President of Planning and Strategy. She will operate from the agency's Mumbai office and report to Snehasis Bose, Chief Strategy Officer....
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Virtue Worldwide appoints Ayushi Saria as Associate Creative Director
Virtue Worldwide, the agency powered by VICE Media Group, has appointed Ayushi Saria as Associate Creative Director. This strategic move emphasises the agency’s focus on bolstering its creative...
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An in-depth guide to X (Twitter) marketing as shared by experts
‘Guys, kabhi kabhi ghar ka khaana bhi kha lena chahiye’. In 2019, this cheeky advice coming from a food delivery platform like Zomato on the micro-blogging site, X - formerly Twitter, was enough to...
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Mother Dairy introduces a new campaign, #50YearsAndCounting, for its Golden...
Delhiites may reminisce about the days when they used to take morning walks to Mother Dairy Booths and refill their milk containers using a token. Delhi is the birthplace of Mother Dairy. Mother...
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Users can now pin messages on WhatsApp
WhatsApp has launched the ability to pin a message in a WhatsApp chat. The feature has started rolling out to users. With pinned messages, users can easily highlight important messages in groups or...
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Almost 60% of organizations are implementing generative AI in marketing: Report
The majority of marketers (62%) believe that generative AI will augment human creativity, enhancing unique human qualities such as intuition, emotion, and context understanding. Organizations already...
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Havas acquires EPROFESSIONAL, a Hamburg-based performance marketing agency
Havas has announced the acquisition of Hamburg-based digital performance marketing agency EPROFESSIONAL, expanding its portfolio. EPROFESSIONAL will retain its independent branding and join the...
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Instagram's Status feature to allow users to post video notes
Instagram has announced the launch of a new feature that allows users to share video notes. This feature is an extension of Instagram's status feature, which was introduced a year ago. Unlike the...
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