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Lee onboards Sara Ali Khan as its brand ambassador in India
Denim brand Lee today announced that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched a new brand campaign titled “Lee: Home of the Real Denim” that aims to...
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Blending tech & trends: Myntra’s marketing plan for year-end sale ft. Sunder...
During the festive season, E-commerce retailers were expected to garner sales worth INR 90,000 crore, 18-20% higher than last year, owing to approximately 140 million online shoppers, according to a...
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Terribly Tiny Tales appoints Jitin Babu as VP - Operations
Storytelling platform Terribly Tiny Tales (TTT) has announced the appointment of Jitin Babu as Vice President - Operations. This strategic addition to TTT’s leadership team reflects its efforts in...
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Tech trends that defined 2023: A founder's perspective
As we bid farewell to 2023, it's both a reflective and forward-looking moment in the tech world. The pace of technological evolution continues to astound us, and at Vertoz, we've been at the forefront...
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Ogilvy Mumbai appoints Anurag Agnihotri as CCO – West
Ogilvy Mumbai has announced the elevation of Ogilvy Mumbai veteran, Anurag Agnihotri, to Chief Creative Officer (West). Agnihotri will report to the Ogilvy India CCOs, and be a part of the core Ogilvy...
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Snapchat+ surpasses $20 million in monthly revenue, outpaces X Premium
Snapchat's premium subscription, Snapchat+, is experiencing significant and continuous growth, marked by its record-breaking month in terms of in-app revenue. Recent data reveals that the younger...
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X’s Grok completes rollout in the US, eyes global expansion
X has announed the completion of Grok's rollout to all U.S. Premium+ subscribers. Launched in late November, grok is a X's xAI startup, exclusively for Premium+ subscribers on X's platform. Along with...
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How Lay’s brought back its original Magic Masala flavour, all thanks to an...
Recently, Pepsico’s Lay’s launched its new Magic Masala flavor and drew criticism. The criticism was evident particularly in a viral video by Zervaan Bunshah, a creator with 121K followers on...
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ICW wraps Portfolio Evening 2023 with 96 participants over 2 days
To provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry, Indian Creative Women (ICW) partnered with DDB Mudra Group and D&AD for the...
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Meta’s Avinash Pant rejoins Red Bull
Avinash Pant, the former marketing director of Meta, has returned to Red Bull after a three-year stint with Meta from 2020 to 2023. He resigned from Meta in May 2023, taking a break before rejoining...
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Games24x7 unveils new brand identity
Games24x7 has unveiled its new brand identity. According to the brand, the new visual identity reflects the company's efforts in the integrating science and entertainment. At the unveiling of the new...
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Aalap Desai's tgthr announces key leadership appointments
tgthr - the forward-thinking full-funnel agency founded by Aalap Desai, introduces its creative leadership structure. The appointments unite a robust team of individuals who will amplify the agency's...
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Social Throwback 2023: Tech giants integrate AI tools to enhance advertiser...
When ChatGPT was making the rounds last year, Microsoft soon announced a multi-year, multi-billion dollar investment in OpenAI in January 2023. This deal marked the third phase of the partnership...
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Ogilvy India wins Global Grand EFFIE
The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in Experiential Marketing for Cadbury Celebrations - Shah Rukh Khan My...
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Vibhor Mehrotra joins Innocean India as Managing Partner
Integrated marketing and communication solutions company, Innocean India, has roped in Vibhor Mehrotra as Managing Partner. Mehrotra was the Chief Digital Officer at Publicis Groupe's Zenith Media for...
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Infectious Advertising appoints Neville Suraliwala as Business Head
Infectious Advertising, an independent creative hot-shop has appointed Neville Suraliwala as Business Head. With over 15 years of experience and working across agencies such as FCB Ulka, Lowe Lintas,...
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Elon Musk unveils X's plans to introduce video to Spaces
Elon Musk has revealed that X, previously known as Twitter, is set to introduce video functionality to Spaces, the social network's live audio conversation feature. Musk outlined the plan to launch...
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The Fern Hotels & Resorts appoints Deepak Kadam as General Manager, Marketing
The Fern Hotels & Resorts has announced the appointment of Deepak Kadam as the company's new General Manager, Marketing. "We are excited to welcome Mr. Kadam to our team. His proven expertise and...
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Traya's latest campaign ft Rajkummar Rao aims to enhance visibility in...
In India, people are now experiencing genetic hair loss as early as 28, which is unusual. In their search for a treatment, they have experienced consistent failures with the solutions they've tried,...
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Joy Chauhan moves on from Wunderman Thompson
Joy Chauhan, who served as Chief Client Officer for South Asia and Managing Partner for North at Wunderman Thompson, has decided to step down after a 17-year tenure with the agency. Chauhan shared the...
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