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85.05% marketers are experimenting with AI: MMA Global India report
The third edition of Data Unplugged by MMA Global India presented a mix of speakers with a special emphasis on the evangelization of AI in data-driven marketing. Key topics covered included - the...
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Moumita Pal joins Enormous as Head of Creative - Delhi
Moumita Pal has been appointed Head of Creative at Enormous. She will lead the creative charge for the agency in Delhi, set new codes and decide the course for the agency's vision towards...
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X users can now broadcast community posts to followers
X, previously known as Twitter, is introducing a new feature that enables users to share their community posts with all of their followers. This functionality is akin to posting a message in a Slack...
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Meta axes cross-messaging between Instagram and Facebook
Meta has updated its support pages, revealing that users on Instagram will no longer be able to message their Facebook contacts. The company announced that this feature will be discontinued in...
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Social Throwback 2023: From personalisation to reimagination, AI trends that...
The year 2023 began with apprehensions about artificial intelligence (AI)- from AI taking over jobs to privacy concerns - we heard it all. However, as the year unfolded, AI integrated itself into the...
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Inside The Archies promotions: Retro brand collabs and nostalgic trip down to...
Zoya Akhtar-led Netflix original, The Archies, is here and it is a movie that cannot be missed. You can choose to not watch the movie but its high-decibel promotions cannot be ignored. From massive...
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Opinion: Decoding 'The Archies' genius marketing tactics
In July 2023, the marketing realm witnessed an unprecedented spectacle with the launch of the Barbie movie, leaving an indelible mark on the industry. Fast forward a few months and a new force has...
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Grey Group India appoints Anup Bhaskar as Senior VP and Business Head
Grey Group India (Grey and AutumnGrey) has announced the appointment of Anup Bhaskar as Senior Vice President and Business Head, North. Bhaskar will lead the agency's new growth plans, build...
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48% of Indians want more inclusive representation by brands: Report
The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on Diversity and Inclusion (D&I) in Indian advertising....
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KlugKlug eyes expansion to Southeast Asia and the Middle East
KlugKlug, a global SaaS platform for influencer marketing, has announced its plans to broaden its operational footprint and attain unprecedented growth by the conclusion of 2025. Presently, with the...
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Young Indians spent more time on OTT than TV: Axis My India Survey
Axis My India has revealed the latest insights into shifting media consumption habits in India. The survey highlights 23% families report media consumption, resulting in a 3% increase from last month....
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Kotak Life onboards Rajkummar Rao as its brand ambassador
Kotak Mahindra Life Insurance Company Limited (Kotak Life) has onboarded actor Rajkummar Rao as its new brand ambassador. Talking about the collaboration, Rajkummar Rao said, "I am delighted to be a...
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Google’s AI chatbot Bard gets an upgrade with Gemini
Google Bard, the company’s generative AI chatbot, is getting an update that Google claims will enhance its capabilities. Bard will now be powered by Gemini, the company’s advanced AI model, giving the...
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iCubesWire elevates Erick Maalouli as Business Director - MENA
iCubesWire has announced the elevation of Erick Maalouli to lead its business development and strategic planning operations in the Dubai and Saudi Arabia markets. Commenting on the role, Sanjeeda...
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Social Throwback 2023: From Barbenheimer to Chandrayan, moment marketing...
Moment marketing has been known to capture the audience’s attention well and to become a part of cultural moments, be it a meme, a song, or an event, brands have to hit the bull's eye. Internet in...
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WhatsApp adds View Once feature to voice messages
WhatsApp has announced the expansion of its ‘View Once’ feature to include voice messages that disappear upon being listened to. Users can now share sensitive information through voice messages, such...
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Innovative and inspirational trends to dominate 2024: Creative Trends Report
Adobe (Nasdaq: ADBE) announced the 2024 Adobe Creative Trends Report which showcases the trending visual styles and themes that are set to scale in demand and make a creative impact throughout 2024....
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Innovative and inspirational trends to dominate 2024: Creative Trends Report
Adobe (Nasdaq: ADBE) announced the 2024 Adobe Creative Trends Report which showcases the trending visual styles and themes that are set to scale in demand and make a creative impact throughout 2024....
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52% Gen Z prefer staying in over going out on weekends: Havas Report
Havas BETC has unveiled the latest edition of its Prosumer Report, ‘Is the Party Over?’ discussing the shifts in culture regarding festivity around the world. The report explores the different ways...
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Dentsu Creative’s 2024 trends report explores the power of world building and...
Dentsu Creative has released its 2024 Trends Report titled ‘The Futures Less Traveled’. The report urges brands and businesses to seize the moment to design, innovate and strive for the future they...
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