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Prasanth Kumar re-elected President of AAAI
Prasanth Kumar, CEO - South Asia of GroupM Media (India) Pvt Ltd was re-elected as President of the Advertising Agencies Association of India (AAAI) for the year 2023-24 at the Annual General Meeting...
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Porsche India is looking for agencies to elevate its digital presence
Porsche India has extended an invitation to potential agency partners through a LinkedIn post. In alignment with its objective to enhance digital engagement and facilitate effective prospecting and...
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X shifts focus to small businesses amidst advertiser exodus
According to a recent Financial Times report, X is shifting its focus towards small and medium-sized advertisers in an effort to boost revenue. This strategic move comes after the company's owner,...
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X shifts focus to small businesses amidst advertiser exodus
According to a recent Financial Times report, X is shifting its focus towards small and medium-sized advertisers in an effort to boost revenue. This strategic move comes after the company's owner,...
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Spotify launches podcast advertising marketplace, Spotify Audience Network
Continuing its investment in the advertising business, Spotify announced the launch of the Spotify Audience Network in India, as well as in Sweden, Brazil, Mexico and Japan. The audio-first...
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Social Throwback 2023: The year of rebranding & connecting with Gen-Z
Change is inevitable, and it is often a sign of progressing time. The industry saw revamping and changing colour palettes as the prominent trends. Many iconic brands only tweaked certain parts of...
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WhatsApp’s Telegram-style feature allows users to chat through usernames
WhatsApp is working on a new feature that will allow searching for other users on the app by their username. The feature is reportedly under development for an update of the app on Android devices....
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Shashi Sinha receives AAAI Lifetime Achievement Award 2023
Shashi Sinha, CEO – India of IPG Mediabrands has been honoured with the AAAI Lifetime Achievement Award 2023. This recognition underscores leadership and impact on the advertising industry. AAAI...
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Instagram's new report highlights how Gen Z will drive culture in 2024
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re leading the trend game, as per Instagram's...
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Jyotsana Singh Kaushik joins Volvo Car India as Director of Marketing & PR
Volvo Car India has appointed Jyotsana Singh Kaushik as Director of Marketing & PR. Prior to joining Volvo Car India, she has held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara...
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OWLED Media appoints Vaibhav Dhandha as Executive Creative Director
OWLED Media, a creative marketing agency, announced the appointment of Vaibhav Dhandha as the Executive Creative Director for the video division. In his new role, Dhandha will lead all creative...
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Aalap Desai launches ad agency, TGTHR
Aalap Desai former Chief Creative Officer of Dentsu Creative West and Dentsu Creative Experience India has announced the launch of TGTHR (Together) a full-funnel ad agency. This move comes after...
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Cheil wins Vishal Mega Mart's creative mandate
Cheil India has won the creative mandate for Vishal Mega Mart. The agency will be responsible for growing Vishal Mega Mart's roster of clients through its creative, media, data, activation, and retail...
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Social Throwback 2023: Top 50 Indian ad campaigns
2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. Ranging from socially conscious initiatives to cutting-edge technological endeavors,...
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Case Study: How Havmor used a viral social media post to urge people to opt...
Diwali is a time when families are bombarded with sweets and Soan Papdis become the highlight. People often have mixed feelings about this particular gfting choice and it eventually gets passed on....
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Truecaller brings more ad offerings for brands
Truecaller Ads has significantly broadened its offerings in advertising over the past year. The proprietary ad formats prioritize user experience, making ads less intrusive and more enjoyable for...
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Meta’s effort pay off as Threads' downloads see a growth
Threads’ install base is seeing an increase, in large part due to the recent efforts by Meta. A recent analysis of app store trends reveals that Threads is surpassing X, formerly known as Twitter,...
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Bewakoof onboards Rashmika Mandanna as brand ambassador
Bewakoof, a TMRW brand, has onborded actor Rashmika Mandanna as their brand ambassador. The actor will be the face of Bewakoof’s wide range of women’s collections. The brand ambassador was picked...
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TV consumption among younger audience increases: IBDF Study
Viewers in India are dedicating an additional 53 minutes per week to watching TV compared to the previous year. This significant increase signals heightened engagement and a reinforced connection with...
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Digital Refresh Networks wins Hari:Bol's digital mandate
Digital Refresh Networks (DRN) has won the digital mandate for Hari:Bol. Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand's digital presence and...
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