Clik here to view.
Instagram now allows users to download public Reels
In a recent announcement, Adam Mosseri, CEO of Instagram announced that Instagram will permit users worldwide to download public Reels directly to their devices. Prior to this update, users could only...
View ArticleClik here to view.
How is Connected TV helping advertisers and marketers to capture their...
In the ever-evolving landscape of media consumption, Connected TV (CTV) has emerged as a transformative force, particularly significant for advertisers and marketers. With the rise of smart devices...
View ArticleClik here to view.
Indian brands are yet to fully embrace generative AI: Adobe report
Indian brands are prioritizing customer experiences to drive growth, according to new research from Adobe. Most organizations are cutting their marketing and customer experience budgets – 42% have...
View ArticleClik here to view.
Sociowash Mumbai appoints Amisha Gulati as Business Head
Sociowash has appointed Amisha Gulati as its new Business Head to lead Mumbai operations. Gulati will be responsible for driving the holistic growth of Sociowash, both from new business and operations...
View ArticleClik here to view.
X to show headlines on preview links again
X owner Elon Musk says that the platform will show headlines on preview cards with URLs again. Musk has previously removed headlines from being visible to change the 'aesthetics' of the platform....
View ArticleClik here to view.
Google's Bard AI now answers video content questions on YouTube
Google has revealed that its Bard AI chatbot is now equipped to respond to inquiries regarding YouTube videos. While Bard initially gained the capability to analyze YouTube videos with the...
View ArticleClik here to view.
Sociomark bags Vedco's digital mandate
Sociomark has secured the overall digital marketing mandate for Vedco. Sociomark will take care of SEO, social media, performance marketing, and e-commerce marketplace management for Vedco. Apart...
View ArticleClik here to view.
Sam Altman's firing and rehiring saga
OpenAI has gone through a lot in the past week. On November 17, the AI company announced it had fired CEO Sam Altman citing a 'lack of confidence in his aptitude' to continue leading OpenAI. The...
View ArticleClik here to view.
Cycle Pure Agarbathi’s Arjun Ranga on staying relevant and following a...
It was during the late 1940s in Mysuru when N. Ranga Rao decided to start an incense stick business. It was tough for a new business to break in as established businesses had strongholds in the...
View ArticleClik here to view.
Cannes Lions 2024 revamps PR Lions and unveils humour category
The Cannes Lions Festival of Creativity has announced several enhancements to its awards categories for the 2024 edition. Notably, the PR Lions have undergone a revamp, and a new humour category has...
View ArticleClik here to view.
Opinion: The power of celebrity influence during wedding season and is it...
Alia Bhatt's upcycled mehendi attire, Anushka Sharma's traditional jewellery, DeepVeer's heartwarming wedding video -- celebrity weddings are more than extravagant affairs; they are a cultural...
View ArticleClik here to view.
Snapchat is testing an ad-free subscription plan
Snapchat is reportedly exploring the introduction of a new subscription plan that eliminates ads. The platform has already rolled out Snapchat Plus, a subscription tier that entices users with the...
View ArticleClik here to view.
BBH India appoints Ashwin Palkar as ECD and Head of Experience
BBH India, an agency within Publicis Groupe India announces the appointment of Ashwin Palkar as the Executive Creative Director (ECD) and Head of Experience. Palkar's mandate involves working across...
View ArticleClik here to view.
Grand Baraat and advertising: What should wedding campaigns talk about?
Back in 2013, the jewelry brand Tanishq launched its wedding collection through a campaign celebrating remarriage to showcase the era of new-age weddings. Its attempt to break taboos around the...
View ArticleClik here to view.
Media.Monks appoints Matthew Godfrey as EVP, Head of Content in APAC
S4Capital’s operating brand Media.Monks, a digital-first marketing and advertising services company, has appointed Matthew Godfrey to lead its APAC Content practice. With over 15 years of experience...
View ArticleClik here to view.
Bharat Media and Entertainment Group is the AOR for UrbanGabru & Urban Yog
Bharat Media and Entertainment Group (BMEG) announces its recent appointment as the Agency on Record (AOR) for the grooming brand UrbanGabru and women's personal care brand Urban Yog. BMEG will now...
View ArticleClik here to view.
Elon Musk’s X could lose up to $75 million in ad revenue by the year-end
As per a New York Times report, X could lose as much as $75 million (nearly INR 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns. The...
View ArticleClik here to view.
Dentsu appoints Sujit Vaidya as Chief Financial Officer for South Asia
Dentsu has announced the appointment of Vaidya as the Chief Financial Officer (CFO) for South Asia, effective December 1, 2023. In this role, Vaidya will partner with the agency's business teams...
View ArticleClik here to view.
ICC World Cup 2023 sees the maximum ad volume share during India's semi-final...
TAM has released a commercial advertising report on the ICC ODI World Cup 2023. As revealed in the report, the Tally of Categories, advertisers, and brands surged by 42%, 3%, and 34% respectively...
View ArticleClik here to view.
Brands live like Orry for a day with latest moment marketing trend
Orhan Awatramani, or ‘Orry’ as the netizens call him, sparked great curiosity when he was noticed in posts surrounded by famous faces like Sara Ali Khan, Jahnvi Kapoor, Nysa Devgan, and others. People...
View Article