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How India Gate’s 360-degree campaign engaged South Indian consumers on the...
From delighting cinema-goers to spotlighting home chefs across social media, India Gate recently launched an expansive 360-degree campaign, celebrating the versatile world of Basmati rice. The idea...
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Amrita Choudhary joins Disney Star as Head of Media and Partnerships
Amrita Choudhary has joined Disney Star as the Head of Media and Partnerships. Choudhary recently concluded her tenure as Managing Partner at Wavemaker after over a decade with the agency. She has...
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YouTube rolls out games for premium users
YouTube has come up with 37 mini-games that are built into the app (no need to download or install) for its Premium subscribers. YouTube tested these games in September with select users. YouTube...
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Rajdeepak Das appointed as CCO, Publicis Groupe South Asia and Chairman, Leo...
Publicis Groupe today announced the appointment of Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia, and Chairman Leo Burnett, South Asia. In these newly created roles, Das will...
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Mercedes-Benz India appoints Amrit Baid as Head of Marketing and Customer...
Mercedes-Benz today announced an organizational change in its Sales and Marketing function. The company appointed Amrit Baid as Head of Marketing and Customer Journey from February 01, 2024. Amrit is...
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Upasana Naithani joins Wunderman Thompson as VP & CSD
Upasana Naithani has taken on the role of Vice President & CSD (Client Servicing Director) at Wunderman Thompson. She officially announced her departure on LinkedIn. Her post read, "I am...
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Media Care bags digital mandate for Cafe White Lama & White Lama Villa
ARD Foods which owns brands like Cafe White Lama and White Lama Villa has joined hands with Media Care Brand Solutions to manage and promote the brands. Media Care would be responsible for developing...
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Uniqlo India is actively seeking a creative agency
Uniqlo India is actively seeking a creative agency to shape its brand evolution in the country. The Japanese fashion brand has initiated a pitch process, inviting creative agencies to contribute to...
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Introducing The Pulse Magazine: Festive edition
In the ever-evolving landscape of the advertising and marketing industry, Social Samosa has envisioned a publication that goes beyond the conventional, delving deeper into the new fundamentals of the...
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How brands are betting big on regional influencers and the way forward in 2024
Influencer marketing in India is not old enough to formulate a set methodology or approach. The way this modern-day digital advertising operates is merely on a trial-and-error basis and one such...
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Mirum India and WebEngage enter a customer engagement partnership
In a move aimed at redefining Customer Engagement, Mirum India, a Wunderman Thompson company, and WebEngage, a retention operating system, have joined forces. The collaboration is set to bring...
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Games24x7 onboards Pawan Sehrawat as the new brand ambassador for My11Circle
Games24x7 has onboarded Pawan Sehrawat as the new brand ambassador for My11Circle, its fantasy sports platform. Pawan Sehrawat will take centre stage in the brand's upcoming campaign, titled 'Ab...
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BharatBenz onboards dentsu India as its integrated communication partner
BharatBenz has onboarded dentsu India as its integrated communication partner. The truck and bus brand of Daimler India Commercial Vehicles is the wholly owned subsidiary of Daimler Truck AG (Daimler...
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Mohit Bhatia joins JioCinema as Director -Ad Sales, Sports
Mohit Bhatia has joined Viacom18 as Director - Ad Sales at JioCinema - Sports. He announced the appointment on his LinkedIn. Bhatia has worked as a regional sales manager at Alchemy Group, where he...
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First Sight bags Amore's digital mandate
Wellness Forever Group has announced its partnership with First Sight to enhance Amore's digital presence. First Sight will be responsible for Amore's digital branding, media buying, and overall...
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4AM Worldwide bags the mandate for Andhra Pradesh’s Department of Fisheries
4AM Worldwide Brand Solutions agency has bagged the Government of Andhra Pradesh’s Department of Fisheries account. The agency will be responsible for enhancing domestic consumption of aqua products...
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Amazon launches AI chatbot for businesses
Amazon’s cloud business AWS bas launched a chat tool -- Amazon Q that will help businesses ask questions specific to their companies. The launch was announced at a keynote speech by AWS CEO Adam...
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Digital Refresh Networks appoints Swapna Nair as National Account Director
Digital Refresh Networks, an AI-assisted content solutions company operating in the realm of digital strategy optimization has appointed Swapna Nair as National Account Director. Swapna comes with 14+...
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Seizing the ‘Orry’ moment: What do social media sensations bring to the table...
“In the future, everyone will be world-famous for 15 minutes,” a popular quote often attributed to Andy Warhol, seems to be ringing true. Social media appears to possess the power to bring people from...
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Joy Personal Care appoints Sanya Malhotra as brand ambassador
Joy Personal Care recently announced Sanya Malhotra as their brand ambassador for the moisturizing category. Speaking about this association Sunil Agarwal, Chairman of RSH Global, said, "We are glad...
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