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WhatsApp launches ‘Check the Facts’ campaign to avoid misinformation
WhatsApp has launched an integrated safety campaign ‘Check the Facts’ in an effort to drive user awareness around WhatsApp’s safety features and promote digital best practices that help prevent the...
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Case Study: How Wacoal's breast cancer awareness campaign used CGI, monument...
To raise awareness about the importance of early detection, diagnosis, and treatment of breast cancer in India, Wacoal leveraged the power of CGI and monument marketing to engage with the audience and...
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Linda Yaccarino stands firm as X advertisers withdraw amid Musk's antisemitic...
In the past few days, X has once again faced backlash from advertisers as owner Elon Musk was found agreeing to posts propagating far-right content like ‘white pride’ and ‘anti-semitism’. A Media...
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Sam Altman rejoins OpenAI as CEO
Following Sam Altman's dismissal last week from ChatGPT creator OpenAI, the company seems to have finally reached an agreement. Altman is set to return as CEO at OpenAI, as confirmed by the platform...
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Apple, Microsoft and Amazon are the top three brands: Interbrand Report
Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the world’s top 100 brands are in a state of stagnation. The rate of growth in the overall brand value of the table...
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XYXX's new campaign speaks to the modern man about #livebetterwearbetter
XYXX, premium men's lifestyle brand, has launched a new brand film scripted on the tenets of Live Better, Wear Better, featuring the award-winning actor Eklavya Sood. The film shows a modern,...
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AgencyCon 2023: Curtain Raiser
In the fast-paced and ever-evolving world of advertising and marketing, the heartbeat of innovation and creativity lies within the agency professionals who work tirelessly behind the scenes. With the...
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Experts Speak: Digital spends double during Cricket World Cup 2023,...
The third quarter of 2023 has seen a double dhamaka. The festive season collided with India’s other big festival – the Cricket World Cup (CWC). The ICC Men’s World Cup 2023 saw India winning 10...
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Healthcare violations top chart: ASCI Complaints Report
The Advertising Standards Council of India (ASCI) has published its half-yearly complaints report for the period April to September 2023, offering insights into emerging trends and insights in...
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Ex-Intel Gayatri Makhijani Ray joins Unilever
Unilever has appointed Gayatri Makhijani Ray as the Head of Digital Hub. She took to her LinkedIn profile to share the appointment news. Prior to joining Unilever, Makhijani Ray was with Intel as...
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MMA Global India launches an AI advisory for utilization in marketing
MMA Global India announces the inauguration of the MMA Global India AI Advisory, a collaborative effort uniting the marketing ecosystem comprising members such as McDonald's, HP, Microsoft, EY, ReBid,...
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Crayons Advertising H1FY24 revenues at Rs. 93.62 Cr
Crayons Advertising Ltd recently announced its H1FY24 results. The company reported total revenues of Rs. 93.62 crore in H1FY24, against Rs. 118.17 crore in H1FY23. The company’s EBITDA stood at Rs....
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WebEngage elevates Ankur Gattani to Chief Growth Officer
WebEngage, today announced the elevation of Ankur Gattani to Chief Growth Officer. Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of Customer...
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Younion opens offices in Singapore and Delhi; eyeing growth in APAC
Younion has opened its offices in two strategic locations - Delhi and Singapore. The strategic objective for opening these offices is to extend services and capabilities across different regions and...
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Elon Musk announces the launch of AI chatbot Grok
X owner Elon Musk has announced that the social media platform is launching a new AI chatbot called ‘Grok’, next week. Yeah. Grok should be available to all X Premium+ subscribers next week. — Elon...
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AI can never match human ingenuity in advertisement: Vikram Sahay at MarCon...
This year MarCon explored, through 30 sessions, across four tracks, on the theme of 'Tomorrow’s Canvas: Tech and the Art of Marketing'. The conference was co-powered by Whistle Feed. “Remember that...
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Big Bang Social and Comscore partner to reshape the creator marketing industry
Big Bang Social has announced a collaboration with Comscore that aims to reshape the creator marketing industry by offering creators insights into the efficacy of their campaigns and resources to...
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Adobe acquires Rephrase.ai
Adobe has acquired Rephrase.ai - A Bengaluru-based AI video creation platform. Adobe’s acquisition is expected to strengthen Adobe's offerings and enhance AI-powered video content tools for clients....
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SC orders Patanjali to stop posting misleading ads
Supreme Court has strongly condemned Patanjali for making false claims of curing diseases with their products. The Supreme Court has further threatened to impose heavy penalties for resorting to...
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India's Gen Z audience is of paramount significance in shaping digital...
Almost a decade ago, when Snapchat launched its dog ear filters, the internet did not know that its approach to selfies was about to change. The yellow app started playing around with augmented...
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