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KidZania India appoints Hasmukh M. Gorava as Marketing Head
KidZania announces the appointment of Hasmukh M. Gorava as the Marketing Head. In his new role, Gorava will lead KidZania India's marketing strategies, leveraging his 13+ years of expertise in...
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Disney+ Hotstar viewership hits 5.9 crore during World Cup 2023 finals
ICC Men’s Cricket World Cup 2023 came to its culmination with a nail-biting match between India and Australia on November 19. The Australian team emerged victorious, marking their sixth win since the...
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Brands show admiration and respect for Team India with creatives
India and Australia clashed for the title of ICC World Cup 2023 on Sunday, 19 November. India set a target of 240 which the Australian team chased with 6 wickets to spare. After the defeat, audiences...
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Error 404: Client’s risk-taking ability not found
“Kuch viral bana do,” says every client ever. These clients aspire to emulate the success of brands like Zomato, Dunzo, Swiggy, and Amul – a few top brands that have been able to crack moment...
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AR, content creators and social media boosting beauty and fashion purchases...
Meta has today unveiled key consumer behavior findings from two studies focused on the beauty and fashion segments in India. The two studies reveal the impactful role of Meta platforms, especially...
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Sam Altman joins Microsoft; OpenAI appoints Emmett Shear as interim CEO
Sam Altman is joining Microsoft to lead a new team focused on artificial intelligence, CEO Satya Nadella has announced. We remain committed to our partnership with OpenAI and have confidence in our...
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Boomlet Group launches exclusive talent wing BNext
Boomlet Group has announced the launch of its Talent Wing, BNext. With the new launch, the company aims to bridge the creative gap between brands and marketing. The agency will provide end-to-end...
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Accenture Song to drive content production for Accor
Accenture has been appointed by hospitality company Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across...
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Microsoft rebrands Bing Chat to Copilot
During Microsoft Ignite 2023, the company revealed that it has rebranded its AI-powered chatbot, formerly known as Bing Chat, to Copilot in Bing. The premium version targeted at corporate users,...
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Meta allows users to make animated clips
Meta has launched Emu Video - an addition to Meta’s Emu which is an AI image generation tool. Users can curate a four-second animated clip based on a caption, image, or photo paired with a...
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Opinion: The power of diversity and inclusion in advertising representation
In the world of advertising, the call for diversity and inclusion has transcended from a mere trend to a powerful movement that is reshaping the industry's landscape. Recognizing the importance of...
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Saatchi & Saatchi Propagate appoints Isha Kapoor as Vice President
Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President. She will be based in the agency's Mumbai office and report to Prachi Bali,...
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Karan Baikampadi joins DeadAnt as Head of Business
DeadAnt, a media and entertainment business with a focus on Indian and international comedy, has appointed Karan Baikampadi as the Head of Business. With a career spanning over 14 years in the Media...
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Experts Speak: ICC Men’s Cricket World Cup campaigns that hit a sixer this...
Back in 2011, when India won the ICC Men’s World Cup in a nail-biting match, it wasn’t just the match that left an imprint on fans’ minds. What played during breaks, as the audience stayed at the edge...
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Sam Altman might return to OpenAI, suggests Microsoft CEO Satya Nadella
In recent appearances on CNBC and Bloomberg TV, Microsoft CEO Satya Nadella indicated the potential for Sam Altman, recently ousted as CEO of OpenAI by the board of directors, to rejoin OpenAI in some...
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Diwali 2023 sparked a 49% surge in online sales and 22% increase in...
As the Indian festive season unfolds, Criteo (NASDAQ: CRTO), the commerce media company, today released insights into online retail sales, traffic, consumer behavior and preferences during Diwali...
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1.25 million spectators turn out for ICC Men's Cricket World Cup 2023
The ICC Men’s Cricket World Cup 2023 has been reported to be the most attended ICC event after 1,250,307 fans passed through the turnstiles to witness the biggest Cricket World Cup, culminating in...
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96% of the creator economy is yet to be tapped into: Ogilvy Report
A new Ogilvy Red Paper delves into six influencer trends that will shape and define 2024. The report aims at helping brands benefit from influencer marketing as global ad spend in the space continues...
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LS Digital appoints Pawan Wankhede as business head for UK Operations
LS Digital, as part of their global expansion, announced its foray in the UK market. Pawan Wankhede has been appointed as Business Head of UK Operations. He will focus on expanding LS Digital’s skills...
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Landor & Fitch rebrands to 'Landor'
Landor & Fitch has unveiled a refreshed brand expression -- Landor. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s consulting, design and experience offer...
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