Clik here to view.
WPP appoints Jane Geraghty as Chief Client Officer
WPP has announced the appointment of Jane Geraghty as Chief Client Officer. Based in New York, she will be responsible for leading WPP’s client relationships and overseeing the company’s client...
View ArticleClik here to view.
Meta and Amazon collaborate to bring a new shopping feature to Facebook and...
Meta has launched a new shopping feature on Facebook and Instagram that links user accounts to Amazon accounts. Users can shop on Facebook and Instagram accounts directly with the checkout details...
View ArticleClik here to view.
Meta and Amazon collaborate to bring a new shopping feature to Facebook and...
Meta has launched a new shopping feature on Facebook and Instagram that links user accounts to Amazon accounts. Users can shop on Facebook and Instagram accounts directly with the checkout details...
View ArticleClik here to view.
KreditBee's new campaign celebrates the many colours of Diwali
Diwali, the festival of lights, is more than just a time of togetherness and celebration, filled with vibrant traditions that bring families and friends closer. Each celebration is unique; it can be...
View ArticleClik here to view.
Experts share Diwali ads that have made a dhamaka in 2023
It is that time of the year again when ads all around us capture the true essence of the festival of lights – Diwali. Like any year, brands from different categories have started to bank on emotions...
View ArticleClik here to view.
Snap unveils Lens Studio 5.0 Beta with OpenAI Integration for advanced AR...
Snap is introducing the Lens Studio 5.0 Beta, its latest augmented reality (AR) development tool, to developers. Unveiled at the sixth annual Lens Fest AR developer conference on Thursday, the tool...
View ArticleClik here to view.
Samco Securities reshapes the Muhurat trading experience for traders with AR
With Diwali around the corner, streets and homes are decorated with festive lights and diyas. The Swastika symbol, an integral part of Diwali signifies the promise of good fortune and prosperity, and...
View ArticleClik here to view.
Evergreen Children's Day campaigns that capture childhood innocence
Every year on 14 November, Children’s Day is celebrated with various contests - singing, dancing, and fancy-dress in schools. These festivities hold a special memory in every adult’s life. The day is...
View ArticleClik here to view.
Experts Speak: Reimagining iconic festive ads with AI
The festive season stands as the focal point for advertisers and marketers, who have long used this period to launch campaigns to stand out amid the clutter. Now, consider the impact if artificial...
View ArticleClik here to view.
OML Entertainment’s Gunjan Arya on evolving with the changing future of...
In the dynamic digital landscape where content creators reign supreme, Only Much Louder (OML) has been a steady presence for over two decades. It began as a hub for independent music artists, but it...
View ArticleClik here to view.
Aesthetic Indian brands on Pinterest that enhance shopping experiences for...
Pinterest - the popular social media platform is used extensively as a clean canvas by users for its visuals and aesthetics. Users have the creative opportunity to curate outfits, renovate a living...
View ArticleClik here to view.
Coca-Cola brings personalization to Diwali with AI-generated wish cards
With Diwali, comes a wave of happiness. Floral rangoli, colourful fairy lights and sweets are a part of this vibrant festival. This festival, however, would be incomplete without that one ‘Happy...
View ArticleClik here to view.
Qcom delivers all-rounder marketing techniques this World Cup season
Cricket is the pulse of India and hosting a World Cup is a momentous occasion not just culturally but financially as well. The ICC World Cup 2023 has been a great start for the Indian team with its...
View ArticleClik here to view.
Durex Reels Strategy: Edutaining through satire & innuendos
In India, sex as a topic is inundated and surrounded by stigmas, taboos, and furtive conversations. Brands that cater to the sexual health and wellness industry, also suffer the same fate. Durex,...
View ArticleClik here to view.
Opinion: Tracing media patterns for festive season
The festive season in the second half of the year is by far the busiest period in the Indian media planning and buying industry. Starting with Onam in Kerala to Durga Puja in the East and concluding...
View ArticleClik here to view.
Case Study: How Fibe's UGC campaign tackled brand mispronunciations,...
Fibe, previously known as EarlySalary constantly struggled with people mispronouncing the brand's name. To overcome this challenge, the brand launched a humorous tongue-twister social media campaign...
View ArticleClik here to view.
Alyque Padamsee: The Indian advertising maestro’s trailblazing life
What would you do if you had a handsomely paying full-time job and a passion that paid not a penny? Would you leave the job? Or forgo your passion? Alyque Padamsee took a third route. Not only did he...
View ArticleClik here to view.
Nearly 1 in 5 urban Indians discovered new brand products while watching...
Nearly two in five urban Indians say they discovered new brands or products while watching World Cup 2023, as per the latest data from YouGov. The survey is based on a survey of adults aged 18+ years...
View ArticleClik here to view.
AgencyCon 2023: A guidebook answering all your FAQs
In the fast-moving world of advertising and marketing, innovation and creativity thrive within agency professionals who work tirelessly behind the scenes. Through its recent editions, Social Samosa's...
View ArticleClik here to view.
Snapchat users can now buy Amazon products on the app
Amazon partners with Snap to let users buy its products directly on Snapchat. The ads will include real-time pricing, delivery estimates, product details, and Prime eligibility on Snapchat. Users can...
View Article