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iCubesWire expands to Saudi Arabia
iCubesWire has announced expansion into the Saudi Arabia market with a new office in Riyadh. With 6 offices worldwide, the company is set to strengthen its global presence across diverse markets. This...
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Havas announces acquisition of PR Pundit
Havas has acquired a majority stake in PR Pundit, debuting Havas Red, a Havas PR network, into the Indian market. On closing, the firm will be rebranded PR Pundit Havas Red. PR Pundit has been an...
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YouTube gen-AI features: Conversational tool & comments summarizer
YouTube is testing new generative AI features for the premium package available for paid subscribers. The feature includes a conversational tool that will give out suggestions on what to watch and...
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WPP and Sprinklr bring AI-powered customer experience to brands
WPP has launched a strategic partnership with Sprinklr, a company in enterprise software designed to improve customer experiences. Together, WPP and Sprinklr will create AI solutions to help clients...
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ChatGPT surpasses 100 million weekly active users
ChatGPT now has 100 million weekly active users, CEO Sam Altman announced on Monday at the OpenAI’s first developer conference in San Francisco. This achievement comes just under a year after the...
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Thinkin Birds Communications secures creative mandate for Curry Up Now
Thinkin’ Birds Communications has won the creative media mandate for Curry Up Now, a fast-food brand headquartered in California, USA. The mandate includes digital media, campaigns, website management...
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Media Laddi: World Cup dominates Diwali media plans, TV gets bigger splash
With the simultaneous occurrence of the ICC Men's Cricket World Cup, finding the right balance between Diwali and cricket has been a challenge for brands while operating on a tight budget. Nupur Shah,...
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54% Indians prefer hybrid shopping for festive season: InMobi Festive Report
InMobi has unveiled key insights from its annual festive trends report. The Marketer’s Guide to the Festive Season 2023 for India delves into the mushrooming trends in buying behaviour during the...
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Meta to offer a ‘Holiday bonus’ to creators on Instagram & Facebook
Meta has announced various ways for creators to make money with a holiday bonus.The holiday bonus is an invite-only test for creators who shared their creativity for both single-image posts and...
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Heartfelt Diwali ads that celebrate homecoming
Diwali is a major festival in India spanning multiple days from Dhanteras to Bhaiya Dooj. The festival signifies Lord Ram’s coming back home to Ayodhya after the defeat of Ravana. The month-long...
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Mahindra Group celebrates India’s cultural richness & diversity with...
India is a diverse country with numerous languages and dialects spoken across different regions, each reflecting unique cultural and historical traditions. A significant cultural expression that...
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Memorable Diwali campaigns that embody the theme of change
Diwali, the festival of lights, is a time of transformation, both personally and collectively. As the darkness of the night gives way to the radiance of lamps, it symbolizes the triumph of light over...
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Opinion: Sustainability & ethical marketing in festival season campaigns
The craze about the festive season in India cannot be overstated. Since it is that time of the year when people come together to celebrate and indulge in various cultural and celebratory activities,...
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Sociowash wins creative digital mandate for Sujata Appliances
Sociowash has been awarded the creative digital mandate for Sujata Appliances. The mandate was won following a multi-agency pitch and will be managed by Sociowash’s Delhi headquarters. As Sujata's...
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Google to roll out discount options for users
Google has announced that it is coming up with a new feature that will enable users to find better deals directly on the web. A separate designated deals page on the Search will provide users with...
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Marksmen Media ropes in Arunima Singh as Chief Digital Officer
Marksmen Media has recently appointed Arunima Singh as its Chief Digital Officer. As the Chief Digital Officer at Marksmen Media, she will lead and shape the digital strategy by leveraging the latest...
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Instagram tests feature to turn off read receipts in DMs
Instagram is introducing a new feature that will let users control whether or not their contacts can see when they've read their direct messages (DMs). Both Mark Zuckerberg and Adam Mosseri announced...
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Gaurav Seth appointed as Vice President of Data Solutions by LS Digital
LS Digital has announced the appointment of Gaurav Seth as Vice President of Data Solutions. In this role, Gaurav will own and drive the program for data driven marketing aolutions, helping customers...
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Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor
It hasn’t been that long since MS Dhoni alongside Saif Ali Khan would show up on television screens holding a cricket-themed Lay’s packaging debating on which flavoured chips will win during the...
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Diwali ads 2023 that stand out with their illuminating spirit
Diwali is a whirlwind of a festival with year-long anticipation culminating in a month-long celebration. Rows of colourful diyas, pujas, ornate rangolis, and delicacies that are prepared once a year...
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